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Job Satisfaction as Mediator Between Organizational Culture and Employee Performance in Government-owned Bank Raintung, Rahel Debora; Warouw, Yisreel Veronica; Mandagi, Deske W.; Wulyatiningsih, Toetik
Indonesian Journal of Islamic Economics and Finance Vol. 4 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v4i1.5213

Abstract

This study investigates the mediating role of employee job satisfaction in the relationship between organizational culture and employee performance within government-owned banks. The research design selected for this study was descriptive, quantitative, and causal. A quantitative survey was conducted to gather data from 110 employees of a government-owned bank in North Sulawesi, Indonesia. Structural Equation Modeling (SEM) was employed as the primary method of data analysis facilitated by SmartPLS software. The results indicate that organizational culture significantly and positively influences job satisfaction, while job satisfaction similarly has a significant and positive impact on employee performance. Furthermore, organizational culture emerges as a significant determinant of employee performance. Additionally, the study reveals that job satisfaction effectively mediates the relationship between organizational culture and employee performance. The practical implications of these results hold significance for organizations, particularly government-owned banks, in enhancing employee performance and organizational effectiveness. By cultivating a culture that aligns with employees' values and fosters engagement, organizations can boost job satisfaction levels, enhancing overall employee performance.
Navigating digital horizons: A systematic review of social media’s role in destination branding Mandagi, Deske Wenske; Indrajit, Indrajit; Wulyatiningsih, Toetik
Journal of Enterprise and Development (JED) Vol. 6 No. 2 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i2.10075

Abstract

Purpose — This study aims to acquire a comprehensive understanding of how social media platforms contribute to the process of destination branding by identifying major themes in the literature pertaining to social media's role in destination branding.Method — This study employs a Systematic Literature Review (SLR) methodology to conduct an in-depth analysis of academic journal articles pertaining to the role of Social Media Marketing (SMM) in destination branding. The review encompasses 55 final articles published and indexed in the Scopus database from 2014 to 2024. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method is employed as the framework for this systematic review, ensuring the robustness of the review process.Result — Four prominent themes have been identified regarding the role of SMM in destination branding: 1) Enhancing Destination Brand Value Co-Creation, 2) Influencing Customer-Based Brand Equity, 3) Shaping Destination Brand Identity, and 4) Driving Destination Brand Engagement and Loyalty.Practical implications — Destination marketers should leverage social media strategically to enhance brand visibility, engagement, and loyalty, utilizing these platforms as virtual stages to showcase the destination's culture, heritage, and diversity.
A Systematic Review of Strategic Brand Management in Educational Institution: Towards an Integrative Approach Wulyatiningsih, Toetik; Mandagi, Deske W.
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.706

Abstract

This study presents a comprehensive systematic review that delves into the multifaceted elements underpinning strategic brand management within the educational context. The primary objective was to examine and synthesize evidence-informed exploration, shedding light on the essential components of strategic brand management in educational institutions. Utilizing a systematic literature review (SLR) methodology, we meticulously extracted and screened 25 scientific articles from the Scopus and Web of Science (WOS) databases. The results of the data analysis spotlight the critical elements of strategic brand management within the educational context, underscoring their influential presence in shaping the educational landscape. These underlying elements comprise: (1) strategic partnerships with industry and alumni, (2) continuous improvement, adaptation, and innovation, (3) community engagement and public relations, and (4) an exceptional student, faculty, and staff experience.