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All Journal Jurnal Desain Indonesian Journal for Social Responsibility Journal of Language, Literature, and Arts (JoLLA) Journal of Education for Sustainability and Diversity VCode Askara: Jurnal Seni dan Desain Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Pranti Sayekti
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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Analisis Iklan Animasi Khong Guan versi Seboeah Kenangan Manis pada Masa Pandemi dengan Pendekatan Semiotika Charles Sanders Peirce Rohma Ajeng Arianti; Pranti Sayekti; Dhara Alim Cendekia
JoLLA: Journal of Language, Literature, and Arts Vol. 3 No. 6 (2023)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um064v3i62023p874-898

Abstract

Iklan Khong Guan versi Seboeah Kenangan Manis merupakan iklan berbasis animasi dua dimensi dengan cara penyampaian bergaya anime. Iklan ini pertama kali ditayangkan pada saat pandemi COVID-19 di tahun 2020. Iklan ini sempat menjadi topik yang banyak dibicarakan oleh warganet Indonesia mengenai penggunaan visual bergaya anime yang menggambarkan kondisi masyarakat Indonesia. Tujuan dari penelitian ini adalah untuk mengungkapkan makna dari cerita dalam iklan Khong Guan. Penelitian menggunakan metode kualitatif deskriptif dengan pendekatan analisis se-miotika Charles Sanders Peirce. Hasil temuan dari penelitian ini adalah adanya pergeseran budaya silaturahmi antar masyarakat Indonesia pada saat hari raya Idulfitri di tahun 2020. Pergeseran yang dimaksud berupa perubahan metode atau cara silaturahmi menggunakan media digital. Pergeseran tersebut disebabkan oleh aturan Pembatasan Sosial Berskala Besar (PSBB). Dimana peraturan ter­sebut memicu masyarakat untuk tidak melakukan kontak langsung dalam rangka mengurangi penyebaran penyakit akibat pandemi COVID-19. Kemajuan teknologi memungkinkan terjadinya ko­munikasi tanpa harus melakukan kontak atau bertemu langsung. Selain itu, untuk mendukung suasana hari raya Idulfitri biskuit kaleng merah Khong Guan ditemukan juga mempunyai peran se-bagai solusi kesedihan, saksi momen berharga, dan sebagai penghubung antar keluarga. Keywords: iklan animasi; Khong Guan; semiotika Charles Sanders Peirce Analysis of Khong Guan's Animated Advertisement of Seboeah Kenangan Manis During Pandemic Period with Charles Sanders Peirce's Semiotic Approach Khong Guan advertisement version of Seboeah Kenangan Manis is an advertisement based on two-dimensional animation with an anime-style presentation. This advertisement was first aired during the COVID-19 pandemic in 2020. This advertisement had become a topic that was widely discussed by Indonesian netizens regarding the use of anime-style visuals that depicted the condition of Indonesian society. The purpose of this study is to reveal the meaning of the story in this Khong Guan advertisement. This study uses a descriptive qualitative method with Charles Sanders Peirce's semiotic analysis approach. According to the conclusions of this study, there was a shift in the culture of silaturahmi among Indonesian people during the Eid al-Fitr celebration in 2020. The shift in question is in the form of a change in the method or method of silaturahmi using digital media. The Large-Scale Social Restrictions rules were responsible for this transformation. Where these restric-tions require people to avoid direct touch in order to reduce the spread of disease due to the COVID-19 Pandemic. Advances in technology enable communication without the need for physical touch or meeting in person. In addition, to promote the Eid Al-Fitr atmosphere, Khong Guan red canned biscuits were discovered to play a function as a solution to sadness, witnessing priceless moments, and as a liaison between families. Kata kunci: animation advertisement; Khong Guan; Charles Sanders Peirce’s Semiotic
Etiket Era Baru Berbasis Muatan Lokal untuk Produk Unggulan “Batik Heritage Laweyan” Siap Ekspor Sayekti, Pranti; Irawanto, Rudi
Indonesian Journal for Social Responsibility Vol. 5 No. 02 (2023): December 2023
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v5i02.211

Abstract

This community service activity which is carried out in the form of training aims to provide skills to Mahkota Laweyan Small and Medium Industries (IKM) in designing new era batik etiket based on local content, especially for superior products "Laweyan Heritage Batik" ready for export. Mahkota Laweyan is one of the IKMs in Kampoeng Batik Laweyan which produces eco-friendly batik. Currently, Mahkota Laweyan has 17 employees who generally handle batik production and marketing. Now, Mahkota Laweyan has 12 types of batik products that have been patented and have fulfilled SNI. Products that have met the Indonesian National Standard have the right to use the collective mark held by the Kampoeng Batik Laweyan Development Forum (FPKBL). However, these patented batik products still do not have a label to display the brand on each type of product. Even though the brand is needed to introduce the product to the wider community. IKM Kampoeng Batik Laweyan, including the Mahkota Laweyan, is tasked with preserving Laweyan cultural products, one of which is etiket which is becoming extinct. Therefore, for the sake of exporting and preserving cultural products, it is necessary to design labels based on local content, not only to fulfill marketing purposes but also to revitalize labels as cultural products. The function of etiket is to carry the brand name, represent products that have a good reputation, and bring local Laweyan content to be introduced in the domestic and foreign markets. The design of a new era of etiket based on local content is carried out with assistance. Etiket batik that has been designed is then applied to batik products for marketing purposes both online and offline marketing.
Penerapan Graphic Standard Manual pada Visual Identity Produk Komoditi Batik Berpotensi Ekspor Sayekti, Pranti; Irawanto, Rudi
Indonesian Journal for Social Responsibility Vol. 6 No. 01 (2024): June 2024
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v6i01.224

Abstract

Mahkota Laweyan is a Small and Medium Industry in the field of environmentally friendly batik and produces "Toeli" brand batik made by deaf people. Recruitment of deaf people is intended to provide equal opportunities and rights for disabled people to get decent work. Mahkota Laweyan employs 17 employees and now has 17 types of patented batik products. These batik commodity products have met Indonesian National Standards (SNI) and have export potential. This product also has the right to use the collective brand held by the Laweyan Batik Kampoeng Development Forum (FPKBL). However, each batik product that has a patent requires a visual identity. For export purposes, a strong visual identity is needed because it is very important for products that have a good reputation. So far, visual identity design still does not use the GSM correctly so that it often experiences problems in visual identity consistency. The main problem faced by Mahkota Laweyan is a lack of understanding about GSM which is a basic requirement for marketing activities. Batik commodity products with export potential that have been produced and meet SNI do not yet have the visual identity they should have. Thus, the aim of implementing this activity is to help in solving problems in the application of GSM to visual identity. This assistance in the context of implementing community service is aimed at assisting SME Mahkota Laweyan with aspects of visual communication needs for marketing and branding purposes. The mentoring methods used in this service activity are lectures, demonstrations, and training methods for developing visual identity by applying GSM appropriately on batik products with export potential. The result of this activity was the creation of GSM and its application to various visual communication media accompanied by educational institutions from Malang State University.
PENGEMBANGAN CREATIVEPRENEURSHIP BRAND EXCOFF MELALUI PERANCANGAN VISUAL IDENTITY Sumbodo, Dwi Suryo; Sayekti, Pranti; Hermanto, Yon Ade Lose
VCoDe : Visual Communication Design Journal Volume 3, Nomor 1, Desember 2023
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vcode.v3i1.3852

Abstract

PT Excoff Kreatif Indonesia adalah bisnis baru yang memproduksi jam tangan dari limbah ampas kopi dengan sentuhan budaya pamor keris pada strapnya. Meskipun berpotensi untuk dikembangkan, Excoff masih kurang dikenal dan ingin membedakan diri dari produk sejenis. Untuk itu, dilakukan perancangan visual identity Excoff dengan mengikuti model perancangan prosedural Alina Wheeler, melalui tahapan 1) Conducting Research, 2) Clarifying Strategy, 3) Designing Identity, 4) Creating Touchpoints, dan 5) Managing Asset. Proses dimulai dengan pengumpulan dokumen, angket, dan observasi untuk analisis lanjutan dengan 5W+1H dan consumer daily activities. Selanjutnya, dilakukan penentuan konsep desain logo, pemilihan typografi, warna, dan supergrafis. Keberlanjutan kebutuhan internal dan eksternal perusahaan ditentukan berdasarkan touchpoint untuk meningkatkan pengalaman visual konsumen. Terakhir, Visual identity guidelines disusun dengan instruksi mengenai penggunaan logo, grafik pendukung, serta penerapan dan implementasinya dalam berbagai media komunikasi visual
Pevesindo Visual Identity Design Aziz, Farikh Abdul; Sayekti, Pranti; Hermanto, Yon Ade Lose
Jurnal Desain Vol 11, No 2 (2024): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v11i2.17018

Abstract

PT Alastri Teguh International (PT ATI) is the leading distributor of the Natapon and Genius brands that manage building materials from polyvinyl chloride (PVC). Using a complete trading system to market PVC ceiling products in the south Sulawesi region makes product price stability unstable. Therefore, PT ATI created a new brand called Pevesindo, aimed at managing new businesses in the Java area and being a differentiator from the previous brands (Natapon and Genius). Pevesindo requires a visual identity with consistent and precise application. In order to support the company's image to make it easier for people to remember and recognize Pevesindo. This design uses a qualitative approach by adapting the Double Diamond design model from the Design Council. It has four stages that help the design process: Discover and Define (a research process that refers to problems), Discover and Deliver (the process of execution to the final result). The data obtained will be analyzed using a SWOT analysis. The resulting design is visual identity in the form of logos, typography, color variations, supergraphics, brand guidelines, and examples of the application of visual identity to the media to be used.
Perancangan Visual Identity Pada Butik E Collection Balikpapan Sebagai Media Informasi: Visual Identity Design at E Collection Boutique Athaya Salsabila; Pranti Sayekti; Yon Ade Lose Hermanto
Jurnal Desain Komunikasi Visual Asia Vol 7 No 02 (2023): Jeskovsia 7.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i02.952

Abstract

E Collection Boutique is one of the fashion brands in the city of Balikpapan. E Collection is a boutique business that has been running for more than 7 years in the fashion industry. A brand that has been around since 2015 in the E Walk mall, Balikpapan city. The E Collection boutique does not have a visual identity because the logo used is inconsistent. Therefore, it is necessary to design a visual identity for the E Collection Balikpapan boutique so that it can be well received by the public and gives a professional impression, in accordance with the image that the boutique wants to display, namely elegant and graceful. This design uses the Alina Wheeler method with five stages of conducting research, clarifying strategy, design identity, creating touchpoints, managing assets. Data collection techniques were carried out using a qualitative descriptive design method, namely searching and collecting data through reference sources in 4 ways, namely: In-depth Interviews, Indirect Observations, Questionnaires, Libraries. In this design using data analysis with the S.W.O.T method. This design produces the Boutique E Collection Logo and its application to related media such as taglines, super graphics and its application to other media. Keywords: Visual Identity, Boutique, Balikpapan.
Developing PCK Assessment Instruments to Measure Teaching Competence in Arts and Culture Programs Sayekti, Pranti
Journal of Education for Sustainability and Diversity Vol. 3 No. 3 (2025)
Publisher : Angstrom Centre of Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57142/jesd.v3i3.860

Abstract

This study aims to develop an assessment instrument for Pedagogical Content Knowledge (PCK) to evaluate the teaching competence of students in the Arts and Culture Teacher Professional Education Program (PPG) at Universitas Negeri Malang. PCK, combining content knowledge and pedagogy, is essential for effective teaching. The research follows a research and development (R&D) method, including needs analysis, design, development, validation, and testing. Data collection involved questionnaires, interviews, and classroom observations. Experts validated the instrument for accuracy and relevance, while trials with PPG students tested its reliability and validity. The results show high validity and reliability, with the instrument assessing learning planning, implementation, and evaluation. It helps measure students' competence and serves as a self-reflection tool to improve teaching quality. The instrument contributes to enhancing teacher education, particularly in arts and culture, and supports efforts to increase teacher professionalism in Indonesia.
REVITALISASI BUDAYA WISATA AIR SUMBER JIPUT KEDIRI : PERANCANGAN ZINE INTERAKTIF BERBASIS ILUSTRASI DIGITAL 'Izzati, Andien Nur; Sayekti, Pranti
ASKARA: Jurnal Seni dan Desain Vol 4 No 1 (2025): ASKARA: Jurnal Seni dan Desain
Publisher : LPPM Institut Teknologi Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/askara.v4i1.1875

Abstract

Indonesia memanfaatkan pariwisata untuk mengembangkan kekayaan alam dan budaya, yang signifikan terhadap nilai sosial, budaya, dan ekonomi. Di Kediri, Sumber Jiput telah sukses sebagai objek wisata alam keluarga dan diakui dalam ADWI 2024. Namun, pertumbuhan popularitas Sumber Jiput menghadirkan tantangan, yakni peningkatan pengunjung yang tidak sejalan dengan pelestarian nilai budaya dan sejarahnya, diperparah oleh rendahnya apresiasi budaya lokal, terutama di kalangan generasi muda, akibat pengaruh asing. Untuk mengatasi ini, revitalisasi budaya melalui zine interaktif berbasis ilustrasi digital dapat menjadi solusi. Perancangan ini mengikuti metode Design Thinking (David Kelley dan Tim Brown), diawali dengan tahap Empathize, yaitu pengumpulan data melalui observasi, wawancara, studi literatur, dan dokumentasi. Data kemudian dianalisis pada tahap Define menggunakan 5W+1H untuk menentukan solusi. Konsep disusun pada tahap Ideate, dan perancangan visual dilakukan pada tahap Prototype. Terakhir, tahap Testing menguji kelayakan karya melalui pameran dan kuesioner. Hasil akhir perancangan ini adalah zine "Halo, Sumber Jiput!" sebagai media utama, dilengkapi media pendukung seperti zine versi digital, puzzle, tas belanja, payung, dan tumbler.
Branding Desa Sambimulyo sebagai Destinasi Wisata Kebun Jeruk Seno, Intan Aprilia; Sayekti, Pranti; Arizal, Fariza Wahyu
Indonesian Journal for Social Responsibility Vol. 7 No. 01 (2025): June 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i01.265

Abstract

Sambimulyo Village is a village in Bangorejo Sub-district, Banyuwangi Regency that has the potential of citrus fruit farming which requires a branding program to form its identity as a tourist destination. This branding program is carried out by forming a visual identity, developing tourism activities, developing typical products, developing areas, and empowering human resources to regulate tourism regulations. The design of the branding program was carried out using a qualitative method with the 2013 Alina Wheeler model starting from determining the topic, researching problems, clarifying strategies through observation, interviews, questionnaires, and documentation. The results of this branding program design are implemented in identity design in the form of a logo, and GSM (Graphic Standard Manual) which is applied to promotional media in the form of banners, billboards, brochures, social media content, and websites. Development of tourist areas and activities supported by making signage designs, backdrops, regular tickets, festival tickets, and festival posters. Making typical products supported by menu book design, product packaging, merchandise. And empowering the surrounding community by socializing the branding program, providing training, and coordinating to manage tourism.
Peningkatan Kapasitas Guru melalui Pelatihan Soal HOTS dan Asesmen Diagnostik dalam Pembelajaran Berdiferensiasi Sayekti, Pranti; Anggriani, Swastika Dhesti
Indonesian Journal for Social Responsibility Vol. 8 No. 01 (2026): June 2026
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v8i01.536

Abstract

The phenomenon of teachers’ limited ability to design assessment instruments based on higher-order thinking skills has become a major challenge at SMA Muhammadiyah 1 Malang. Initial surveys and focus group discussions with 20 teachers showed that most still relied on lower-order thinking questions and had not yet utilized diagnostic assessments to support differentiated instruction. This condition contributes to students’ low abilities in critical thinking and contextual problem-solving, despite both being essential competencies in the twenty-first century. To address this issue, the implementation team developed a teacher capacity-building program through integrated training on Higher Order Thinking Skills (HOTS) and diagnostic assessment. The three-month program used a participatory approach, involving teachers in needs identification, assessment storyboard development, and visual design for differentiated learning, workshops, and classroom implementation mentoring. Activities included training on HOTS-based item construction, assessment simulations using Cognitive Diagnostic Assessment (CDA), and the application of Differentiated Instruction (DI) with tiered tasks aligned with students’ learning profiles. The program results showed significant improvement in teachers’ ability to design HOTS instruments and diagnostic assessments. Key outputs included a HOTS item bank, diagnostic assessment storyboard templates, and cross-subject differentiated learning designs. The program also fostered the development of a reflective practice–based teacher mentoring model, which was replicated through the school’s Professional Learning Community (PLC) as a platform for sustained collaboration and innovation at the regional level.
Co-Authors 'Izzati, Andien Nur Athaya Salsabila Athaya Salsabila Aziz, Farikh Abdul Dhara Alim Cendekia Fariza Wahyu Arizal Hermanto, Yon Ade Lose Rohma Ajeng Arianti Rudi Irawanto Seno, Intan Aprilia Sumbodo, Dwi Suryo Swastika Dhesti Anggriani