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Meningkatnya Marketing Performance Perusahaan Konstruksi Sebagai Dampak Hubungan Yang Signifikan Antara Digital Marketing Capabilities Terhadap Service Quality Tobing, Wesly Tumbur ML; Zaenuri, Ahmad Zaenuri; Ramadhan, Adi Suryo
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 1 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i1.368

Abstract

The purpose of this research is to examine the role of service quality in creating a significant relationship between digital marketing capabilities and marketing performance in construction companies on the island of Java. The research method was carried out quantitatively by collecting data by distributing questionnaires through electronic forms and printed formats which were delivered directly to respondents where the respondents were directors working at contractor companies on the island of Java. The sampling technique was carried out purposively based on the distinction of directors who had worked for at least five years in positive companies on the island of Java. Based on these criteria, there are 211 company directories that have met these criteria. Data were analyzed using statistical software AMOS 22. The results showed that digital marketing capabilities had a positive and significant effect on service quality. Digital marketing capabilities have a positive and significant effect on marketing performance. Likewise, service quality has a positive and significant effect on marketing performance
Perlindungan Hukum bagi Pekerja Gig Economy: Perspektif Hukum Perdata di Indonesia Putra, Rengga Kusuma; Ramadhan, Adi Suryo; Imalia, Tri; Widhiati , Greget; Kapsah
Perkara : Jurnal Ilmu Hukum dan Politik Vol. 2 No. 4 (2024): Desember | Perkara: Jurnal Ilmu Hukum Dan Politik
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/perkara.v2i4.2227

Abstract

The gig economy has emerged as a global phenomenon, reshaping traditional work patterns, including in Indonesia. While offering flexibility to workers, this work model poses significant challenges concerning legal protection, especially in work relationships mediated by digital platforms. Gig workers often find themselves in vulnerable positions due to insufficient regulations and an imbalance in bargaining power between them and digital platforms. This study aims to analyze the legal protection for gig economy workers in Indonesia from a civil law perspective, highlighting gaps in existing regulations and offering recommendations for reform. This research employs a qualitative approach with a descriptive-analytical method. Data were obtained through literature review, analysis of electronic work contracts, and comparisons with gig economy regulations in other countries, such as the European Union and the United States. The findings reveal that electronic work contracts used by digital platforms in Indonesia are often unfair and favor the platforms. Furthermore, Indonesia’s gig economy regulations do not provide adequate protection, unlike countries such as the European Union, which have established minimum standards for gig workers' protection. This imbalance adversely affects gig workers’ welfare, including financial insecurity and lack of access to social security. This study contributes to the development of a more inclusive and equitable regulatory framework for gig workers in Indonesia. The implications include the need for civil law reforms to govern gig economy work relationships and the use of technology as a tool to enhance legal oversight. This research also lays the groundwork for future studies exploring the implementation of gig economy regulations in the context of other developing countries.