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All Journal Journal of Economic, Bussines and Accounting (COSTING) Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Perkara: Jurnal Ilmu Hukum Dan Politik JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Tobing, Wesly Tumbur ML
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Meningkatnya Marketing Performance Perusahaan Konstruksi Sebagai Dampak Hubungan Yang Signifikan Antara Digital Marketing Capabilities Terhadap Service Quality Tobing, Wesly Tumbur ML; Zaenuri, Ahmad Zaenuri; Ramadhan, Adi Suryo
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 1 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i1.368

Abstract

The purpose of this research is to examine the role of service quality in creating a significant relationship between digital marketing capabilities and marketing performance in construction companies on the island of Java. The research method was carried out quantitatively by collecting data by distributing questionnaires through electronic forms and printed formats which were delivered directly to respondents where the respondents were directors working at contractor companies on the island of Java. The sampling technique was carried out purposively based on the distinction of directors who had worked for at least five years in positive companies on the island of Java. Based on these criteria, there are 211 company directories that have met these criteria. Data were analyzed using statistical software AMOS 22. The results showed that digital marketing capabilities had a positive and significant effect on service quality. Digital marketing capabilities have a positive and significant effect on marketing performance. Likewise, service quality has a positive and significant effect on marketing performance
Evaluasi Kebijakan Perlindungan Konsumen dalam Transaksi Digital di Indonesia: Studi Kebijakan dan Analisis SWOT Kharisma, Dian; Tobing, Wesly Tumbur ML; Susanti, Eni; Aprili, Ronaldo
Perkara : Jurnal Ilmu Hukum dan Politik Vol. 2 No. 4 (2024): Desember | Perkara: Jurnal Ilmu Hukum Dan Politik
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/perkara.v2i4.2228

Abstract

The rapid growth of digital transactions in Indonesia has significantly transformed consumer behavior and the economic landscape. Despite this progress, various challenges, particularly in consumer protection, remain unresolved. Current regulations, including the Consumer Protection Law (UUPK) and the Information and Electronic Transactions Law (UU ITE), provide a foundational legal framework, yet their implementation has been inconsistent and often ineffective. This research aims to evaluate the policies governing consumer protection in digital transactions and identify strategies for improvement. A qualitative approach, utilizing SWOT analysis, was employed to examine the strengths, weaknesses, opportunities, and threats within the existing framework. Data were gathered from in-depth interviews with stakeholders and analysis of relevant legal and policy documents. The findings reveal significant gaps in consumer literacy, ineffective dispute resolution mechanisms, and insufficient adoption of advanced technologies like blockchain. However, the rapid growth of the digital economy and initiatives such as "Indonesia Digital 2025" present substantial opportunities for strengthening consumer protection. Cybersecurity risks and reliance on foreign platforms remain critical threats that necessitate immediate attention. This study contributes by providing actionable recommendations for policymakers, including harmonizing regulations, enhancing digital literacy programs, and promoting local technological innovation. The findings also highlight the importance of collaboration between government, industry stakeholders, and international organizations to create a robust and inclusive digital ecosystem. These insights offer valuable guidance for future policy reforms and practical implementations in the context of Indonesia’s digital economy.
PERAN SOSIAL MEDIA MARKETING DALAM MENINGKATKAN MARKETING PERFORMANCE MELALUI PEMANFAATAN DIGITAL MARKETING CAPABILITIES PADA PERUSAHAAN KONSTRUKSI DI PROPINSI JAWA TENGAH Tobing, Wesly Tumbur ML; Santoso, Lukman
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 3 No. 1 (2024): :Januari : Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v3i1.813

Abstract

The aim of this research is to examine the role of social media marketing in creating a significant relationship between digital marketing capabilities and marketing performance in construction companies on the island of Java. The research method was carried out quantitatively by collecting data by distributing questionnaires via electronic forms and printed formats which were delivered directly to respondents where the respondents were directors who worked for contractor companies in Central Java province. The sampling technique was carried out purposively based on the criteria of directors who had worked for a minimum of five years at contractor companies in Central Java province. Based on these criteria, there are 225 company directors who have met these criteria. The data was analyzed using AMOS 22 statistical software. The research results showed that digital marketing capabilities had a positive and significant effect on social media marketing. Digital marketing capabilities do not have a positive and significant effect on marketing performance, and social media marketing has a positive and significant effect on marketing performance.
THE STRATEGIC ROLE OF TRUST IN THE E-TAX SYSTEM TO ENCOURAGE TAX COMPLIANCE AND E-TAX SUSTAINABILITY Kurniawati, Nidya Oktavia; Nurhapsari, Risma; Tobing, Wesly Tumbur Ml; Prayuni, Novira Indah; Praningtyas, Paulina Kinanti Eka
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6646

Abstract

This study aims to analyze the influence of business actors' patriotism and tax penalties on e-tax trust, tax compliance, and the sustainability of the e-tax system. Taxes are the backbone of state revenue, but Indonesia's tax ratio is still low. The methodology used is a mixture of qualitative through interviews with at least 10 MSME owners in Central Java and quantitative with Structural Equation Model (SEM) analysis using Partial Least Square (PLS). The results show: tax compliance has a positive and significant effect on e-tax sustainability; trust in e-tax has a negative effect on sustainability and is not significant on compliance; business actors' patriotism has a positive effect on sustainability, compliance, and trust in e-tax; tax penalties have a positive effect on sustainability, a positive but not significant effect on compliance, and a negative effect on trust. Overall, e-tax sustainability is influenced by a combination of compliance, patriotism, trust, and sanctions, with complex dynamics between trust and penalties. These findings emphasize the importance of an integrative strategy that combines regulatory, persuasive, and emotional approaches so that the e-tax system can run effectively, sustainably, and gain public support.
THE IMPACT OF CUSTOMER VALUE AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT WIJAYA MOTOR UNGARAN WORKSHOP Selvy, Mutiara; Zusrony, Edwin; Sumarlin, Tantik; Tobing, Wesly Tumbur ML
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/fjyzjy76

Abstract

This study aims to analyze the effect of customer value and customer satisfaction on customer loyalty in the Gen Z and Millennial segments at the Wijaya Motor Workshop in Ungaran. The sample of this study consisted of 100 respondents selected using a non-random sampling method with a purposive sampling technique. Data collection used a questionnaire with a 5-point Likert scale measurement. The collected data were analyzed using multiple linear regression with the help of SPSS 29 software. The results of the study showed that the customer value variable and customer satisfaction variable partially had a significant effect on the customer loyalty variable. This finding indicates that increasing the value perceived by customers, as well as increasing the level of customer satisfaction, can significantly increase customer loyalty to the Wijaya Motor Workshop. The implication of this study is the importance of the Wijaya Motor Workshop to continue to increase customer value and satisfaction in order to maintain and increase customer loyalty, especially in the Gen Z and Millennial segments which are the focus of the study. Thus, the strategy of increasing customer value and satisfaction must be a top priority in efforts to develop workshop services and marketing.
Co-Authors Ahmad Zaenuri APRILI, RONALDO Dian Kharisma Edwin Zusrony Eni Susanti Kurniawati, Nidya Oktavia Lukman Santoso Nurhapsari, Risma Praningtyas, Paulina Kinanti Eka Prayuni, Novira Indah Ramadhan, Adi Suryo Selvy, Mutiara Tantik Sumarlin .