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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Nova Pebi Rachmawati br. Sembiring
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pengelolaan Budidaya dalam Industri Udang: Tinjauan Produktivitas Budidaya Udang Ayu Sahira Ramadhani; Nova Pebi Rachmawati br. Sembiring; Wien Kuntari
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i2.994

Abstract

Vannamei shrimp marketing and cultivation strategies highlight how entrepreneurs can take advantage of existing strengths and opportunities to maximize profits and business growth. Through SWOT analysis, the proposed strategy includes increasing seed production and quality, recruiting experts to increase production and promotion, as well as managing threats and weaknesses with effective strategies. This strategy aims to optimize market segmentation, targeting, positioning and marketing mix, with an emphasis on the importance of adapting to changing business conditions and active support from the government in overcoming regulatory obstacles. This study explores the economic and social impacts of vannamei shrimp farming in Ivory Coast villages, identifying factors that contribute to community well-being, including access to resources, work ethic, and economic motivation, as well as challenges faced, such as lack of financial support from local government . The recommendations given emphasize the importance of government support, improving farmer skills, and further research focusing on the welfare of shrimp farm workers. By implementing effective marketing strategies and paying attention to sustainable development and utilization of coastal and marine resources, this research proposes that vannamei shrimp cultivation can not only develop but also contribute significantly to the economic and social welfare of society.
Perancangan Ulang Tata Letak untuk Pengoptimalisasian Ruang pada Bebeke Om Aris Dramaga Kota Bogor M. Egitia Zaini; Jilan Rifa Fauziah; Angelica Meilani Rika Dwi Kusuma; Nova Pebi Rachmawati br. Sembiring; Putra Fajar Setiawan; Wawan Oktariza; Tina Nur Ainun
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.890

Abstract

In the era of increasingly rapid globalization, the industrial world is faced with inevitable dynamics. One important aspect in industry is optimal layout planning. The right layout determines the effective placement of production facilities, thereby smoothing the production process and increasing productivity. The current layout of production facilities at Bebeke Om Aris Dramaga is not optimal, causing production inefficiencies and increased costs. This research aims to redesign the layout of facilities at Bebeke Om Aris Dramaga. This research examines the design of alternative layouts at Bebeke Om Aris Dramaga with the aim of increasing productivity. The methods used are Activity Relationship Chart (ARC) and Total Closeness Rating (TCR). Production location calculations are carried out periodically to obtain accurate information. The research results show that the proposed layout has shorter distances between facilities. Apart from that, the resulting service time is more optimal. This change in store layout shows that the new layout is more effective and efficient than the old layout. This is proven by research results which show that the new layout design can reduce the time spent by employees in the production process and service to customers and the distance between facilities and increase the efficiency of employee movement.
Co-Authors Angelica Meilani Rika Dwi Kusuma Ayu Sahira Ramadhani Jilan Rifa Fauziah Kuntari, Wien M. Egitia Zaini Oktariza, Wawan Putra Fajar Setiawan Tina Nur Ainun