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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Ilmiah Nusantara
M. Egitia Zaini
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Perancangan Ulang Tata Letak untuk Pengoptimalisasian Ruang pada Bebeke Om Aris Dramaga Kota Bogor M. Egitia Zaini; Jilan Rifa Fauziah; Angelica Meilani Rika Dwi Kusuma; Nova Pebi Rachmawati br. Sembiring; Putra Fajar Setiawan; Wawan Oktariza; Tina Nur Ainun
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.890

Abstract

In the era of increasingly rapid globalization, the industrial world is faced with inevitable dynamics. One important aspect in industry is optimal layout planning. The right layout determines the effective placement of production facilities, thereby smoothing the production process and increasing productivity. The current layout of production facilities at Bebeke Om Aris Dramaga is not optimal, causing production inefficiencies and increased costs. This research aims to redesign the layout of facilities at Bebeke Om Aris Dramaga. This research examines the design of alternative layouts at Bebeke Om Aris Dramaga with the aim of increasing productivity. The methods used are Activity Relationship Chart (ARC) and Total Closeness Rating (TCR). Production location calculations are carried out periodically to obtain accurate information. The research results show that the proposed layout has shorter distances between facilities. Apart from that, the resulting service time is more optimal. This change in store layout shows that the new layout is more effective and efficient than the old layout. This is proven by research results which show that the new layout design can reduce the time spent by employees in the production process and service to customers and the distance between facilities and increase the efficiency of employee movement.
Tinjauan Literatur Tentang Perubahan Saluran Pemasaran Kopi: Tantangan Dan Peluang di Era Digital M. Egitia Zaini; Meodina Syafitri Daulay; Hanivatul Husna; Wien Kuntari
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1746

Abstract

Arabica coffee (coffea arabica) is a type of coffee that is very popular throughout the world and is the basic ingredient for coffee drinks that are widely consumed. To reach consumers, efficient marketing is needed, such as using digital marketing strategies. Arabica coffee through digital marketing helps farmers directly reach end consumers. This journal analysis aims to provide an overview of the opportunities and constraints of coffee marketing channels in the current digital era. The method used is the literature study method or literature study. The analysis stages of this literature study include (1) data collection, (2) data filtering to find relevant journals, (3) understanding and presenting the data in the form of a literature and review. The literature and review results obtained show that the market development strategy for making marketing channels efficient for farmers is carried out online by utilizing digital media through e-commerce and social media such as Instagram, WhatsApp and Facebook so that farmers can have direct contact with end consumers.
Co-Authors Angelica Meilani Rika Dwi Kusuma Hanivatul Husna Jilan Rifa Fauziah Kuntari, Wien Meodina Syafitri Daulay Nova Pebi Rachmawati br. Sembiring Oktariza, Wawan Putra Fajar Setiawan Tina Nur Ainun