Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Nada, Alliskha Qotrun
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH ONLINE RETURN POLICY LENIENCY DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MARKETPLACE TOKOPEDIA DI D.I.YOGYAKARTA Nada, Alliskha Qotrun; Cahyani, Putri Dwi; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 04 (2023): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v12i04.29909

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh online return policy leniency dan citra merek terhadap keputusan pembelian dengan kepercayaan pelanggan sebagai variabel intervening. Penelitian ini menggunakan jenis penelitian kuantitatif dengan sampel sebanyak 115 responden di Daerah Istimewa Yogyakarta yang pernah berbelanja menggunakan marketplace Tokopedia. Metode pengumpulan data menggunakan kuesioner yang dibagikan menggunakan teknik purposive sampling. Teknik analisis data menggunakan uji kualitas data,uji asumsi klasik, uji regresi berganda, dan uji hipotesis melalui program SPSS 26. Hasil penelitian menunjukkan bahwa online return policy leniency berpengaruh positif dan signifikan terhadap keputusan pembelian, citra merek tidak berpengaruh terhadap keputusan pembelian, online return policy leniency berpengaruh positif dan signifikan terhadap kepercayaan pelanggan, citra merek berpengaruh positif dan signifkan terhadap kepercayaan pelanggan, dan kepercayaan pelanggan berpengaruh positif dan signifkan terhadap keputusan pembelian
PENGARUH HARAPAN KONSUMEN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DI ROKET CHICKEN YOGYAKARTA Nada, Alliskha Qotrun; Nur, Annisa
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 9 No 1 (2025): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS, DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmud.v9i1.20142

Abstract

Rocket Chicken is one of the leading local brands in the franchise fast food restaurant sector specializing in fried chicken. Rocket Chicken has implemented various policies that have enabled the company to continue growing. Business actors must strive to maintain overall product quality, service, and pricing to meet customer perceptions and expectations. When customer expectations are fulfilled and they experience satisfaction, it can lead to customer loyalty toward the company. The objective of this research is to analyze the influence of customer expectations and price perception on customer loyalty through customer satisfaction. The sample of this study consists of 104 respondents who have previously purchased Rocket Chicken products. Data was collected using a purposive sampling method by distributing questionnaires to the respondents. The research employed a causal method with a quantitative approach. Based on statistical data processing using SPSS, the results showed that, partially, customer expectations have a significant effect on customer loyalty, while price perception does not have a significant effect on customer loyalty. Simultaneously, customer expectations and price perception through customer satisfaction have an effect on customer loyalty. Furthermore, customer satisfaction is able to mediate the relationship between customer expectations and price perception on customer loyalty.
Co-Authors Maharani, Bernadetta Diansepti Nur, Annisa Putri Dwi Cahyani, Putri Dwi