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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH
Aviola, Zulaika
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Agriculture, Biological Sciences & Forestry

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ANALISIS DAYA SAING DAN EVALUASI KEBIJAKAN PEMERINTAH TERKAIT KOMODITAS TOMAT DI DESA GENTENG KABUPATEN SUMEDANG MENGGUNAKAN POLICY ANALYSIS MATRIX (PAM) Yudha, Eka Purna; Febrianti, Regita; Aviola, Zulaika; Fadillah, Futri Fauza; Syahira, Nur
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v11i1.11889

Abstract

Penelitian ini bertujuan untuk menganalisis peran kebijakan pemerintah terhadap komoditas tomat yang dibudidayakan di Desa Genteng, Sumedang. Data penelitian diperoleh melalui wawancara langsung kepada salah satu petani tomat di sana. Analisis usahatani pada komoditas tomat menggunakan metode PAM (Policy Analysis Matrix). Hasil analisis daya saing usahatani komoditas tomat memiliki keunggulan kompetitif dilihat dari dua indikator yaitu keuntungan privat yang positif dan Private Cost Ratio atau PCR < 1. Kebijakan pemerintah yang dibuat dari sisi output memberikan dampak positif bagi petani tomat di Desa Genteng, Sumedang. Dari analisis kebijakan input-output ditemukan bahwa nilai Transfer Bersih (TB) sebesar -Rp 1.665.000/0,0008 Ha, yang mengindikasikan bahwa kebijakan pemerintah yang diterapkan telah mengurangi manfaat yang diterima petani.
Persepsi Konsumen Terhadap Atribut Komoditas Tomat Sayur Aviola, Zulaika; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19327

Abstract

One of the factors that drive the level of consumption of tomato vegetables is the needs, desires and perceptions of consumers. Purchasing decisions on a product can be influenced by a person's perception or attitude. Product attributes or product characteristics are an important thing to consider in analyzing a person's perception. The focus of this study is to determine consumer perceptions of vegetable tomato attributes. The number of samples taken in this study amounted to 100 respondents of the final consumers of the Caringin Main Market, Bandung City. This study uses descriptive analysis and mean score (spider web) to measure and determine consumer perceptions of vegetable tomato attributes. Based on the findings of this study, consumer perceptions of the attributes of color, size, taste, shape and freshness of respondents stated that there are three attributes that are most preferred and considered important in purchasing vegetable tomatoes, namely the attributes of color, size and freshness. While respondents consider the attributes of taste and shape as neutral attributes, meaning that these attributes are not the main factors considered by consumers in purchasing vegetable tomatoes.
Co-Authors Eka Purna Yudha Fadillah, Futri Fauza Febrianti, Regita Syahira, Nur Zumi Saidah