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All Journal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH
Tedjalaksana, Viorensa
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Agriculture, Biological Sciences & Forestry

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ANALISIS KEPUASAN KONSUMEN PADA PERUSAHAAN MULTINASIONAL J.CO Yudha, Eka Purna; Tedjalaksana, Viorensa; Putri, Cindy Kaori Eka
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 10, No 3 (2023): September 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v10i3.11494

Abstract

Penelitian ini bertujuan untuk memahami tingkat kepuasan konsumen kepada J.CO Donuts. Penempatan penelitian ini di seluruh Indonesia. Responden dalam penelitian ialah pelanggan J.CO Donuts di seluruh Indonesia sejumlah 40 orang yang kemudian dipastikan dengan teknik sampel insidental (Accidental sampling). Tujuan penelitian ialah untuk memahami kepuasan konsumen terhadap J.CO Donuts di seluruh Indonesia. Analisis yang dimanfaatkan ialah analisis Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA). Hasil penelitian yang diperoleh ialah tingkatan kepuasan konsumen J.CO Donuts di seluruh Indonesia terbilang sangat puas. Namun, dari perolehan analisis IPA tingkat kebutuhan konsumen yang diberikan perusahaan J.CO Donuts tergolong sangat baik. Hal tersebut memperlihatkan mengenai tingkat kinerja perusahaan sudah mencapai kepuasan yang diharapkan oleh sebagian besar konsumen.
CONSUMER PREFERENCE TOWARDS THE ATTRIBUTES OF AQUAPONICS PRODUCTS AT PT. TANIKOTA Tedjalaksana, Viorensa; Deliana, Yosini; Trimo, Lucyana
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 1 (2024): March 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i1.16725

Abstract

The increasing awareness of healthy lifestyle among the public has made consumers more selective in choosing their food, particularly vegetables. Aquaponic vegetable products, which are free from pesticides, have emerged as an alternative for health-conscious consumers. This study aimed to identify the characteristics of consumers who purchase aquaponic vegetables based on product attributes at PT. Tanikota and to determine the ranking of attributes of aquaponic vegetables according to consumer preferences. The research method employed in this study was a case study, using a whole population of 70 aquaponic vegetable consumers at PT. Tanikota as the respondents. Data were analyzed using descriptive analysis of frequency distribution. The results of the study revealed that the characteristics of consumers who buy aquaponic vegetables at PT. Tanikota were generally women aged 26-35 years, holding an undergraduate degree, with 3 family dependents, employed in private sectors, and having an income range of 2,600,000-Rp 5,200,000/month. The attributes of aquaponic vegetables at PT. Tanikota were ranked based on consumer preferences, with the level of freshness of vegetables, variety of vegetables, color of vegetables, method of payment, method of purchase, physical form of vegetables, vegetable size, distance, vegetable packaging, and the price of vegetables, respectively. The lower rank of price attributes can be attributed to the lack of aquaponic vegetable cultivation in the city of Bandung, which makes it difficult for consumers to compare the prices offered by PT. Tanikota with those offered by other companies.
Co-Authors Eka Purna Yudha Lucyana Trimo, Lucyana Putri, Cindy Kaori Eka Yosini Deliana