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All Journal Jurnal Investasi Jurnal Fokus Manajemen Bisnis Golden Ratio of Mapping Idea and Literature Format
Rahmadina, Dean Seshar
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Journal : Golden Ratio of Mapping Idea and Literature Format

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Enhancing Intention to Reuse Based on Perceived Usefulness Mediated by Trust: A Model for Indonesian LinkAja Users Savira, Dhelvianti Azni; Azzatillah, A.; Rahmadina, Dean Seshar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1483

Abstract

This research aims to examine how perceived usefulness contributes to the intention to reuse the LinkAja e-wallet, mediated by trust. This research employs a quantitative methodology, targeting members of the Telegram group LinkAja_e-money, and gathered data from 214 respondents through questionnaires. Structural Equation Modeling (SEM) was used to analyze both direct and indirect relationships between variables. Research: The study finds that perceived usefulness significantly impacts both trust and the intention to reuse the LinkAja e-wallet. Moreover, trust exerts a significant effect on intention to reuse and partially mediates the relationship between perceived usefulness and intention to reuse. This study confirms the integral relationships between perceived usefulness, trust, and intention to reuse within the context of LinkAja, offering valuable insights for improving user retention strategies on digital payment platforms.
Co-Authors Azzatillah, A. Azzatillah, Azzatillah Chairunnisa Chairunnisa Nada, Lifatin Riansyah, Ananda Adi Savira, Dhelvianti Azni Triandri, Urip