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All Journal Jurnal Pengabdian UntukMu NegeRI Economic Reviews Journal Jurnal Pengabdian Mandiri Jurnal Manajemen Bisnis Kewirausahaan Journal of Creative Student Research Jurnal Nusantara Berbakti Jurnal bintang manajemen Manajemen Kreatif Jurnal International Journal of Management Research and Economics Student Research Journal Pusat Publikasi Ilmu Manajemen Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Brilliant International Journal of Management and Tourism
Yahya Tanjung
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Yamaha N-Max Di PT.Alfa Scorpii SM Raja Medan Mailani Mailani; Yahya Tanjung
Student Research Journal Vol. 1 No. 1 (2023): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sjryappi.v1i1.197

Abstract

Purchasing decision is a form of consumer behavior in using a product. Purchasing targets will be a chieved if the purchasepusher attributes are fulfilled by the company, one ofthese attributes, namely price, promotion and product quality. The analysis used includes validity test, reliability test, classical assumption test, multiple liniear analysis test and the coefficient of determination. The results of this study indicate that partially price has a positive and significant effect on purchasing decisions, promotion has a positive and significant, effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions and simultaneously the variables of price, promotion and product quality have a positive and significanet effect on purchasing decisions basedon the R square value of 0.755 which canbe called the coefficient of determination which in this case means 755% while the rest is expllained by other factors such as brand image, product design, brand image, economic conditions and consumer tastes.
SMART OFFICE, SMART NATION: Smart Office, Smart Nation: Mempersiapkan Generasi Unggul Melalui Standarisasi Uji Kompetensi Otomatisasi Tata Kelola Perkantoran Prabowo, Ari; Purwitha Sari; Yahya Tanjung; Shopyan Roni; Rezah Hose Alfredo
Jurnal Pengabdian UntukMu NegeRI Vol. 9 No. 2 (2025): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v9i2.9374

Abstract

Pengabdian ini mengkaji implementasi standarisasi uji kompetensi otomatisasi tata kelola perkantoran di SMK PAB 8 Sampali sebagai upaya strategis mempersiapkan generasi unggul dalam mewujudkan konsep Smart Office dan Smart Nation. Di tengah akselerasi transformasi digital yang mempengaruhi seluruh sektor, termasuk administrasi perkantoran, terdapat kesenjangan signifikan antara kompetensi lulusan SMK dengan kebutuhan industri. Melalui pendekatan kualitatif-deskriptif, penelitian ini menganalisis kerangka standarisasi uji kompetensi yang meliputi perencanaan kurikulum, pengembangan instrumen evaluasi, implementasi proses pembelajaran berbasis teknologi, dan sertifikasi kompetensi. Temuan penelitian menunjukkan bahwa standarisasi uji kompetensi berperan penting dalam meningkatkan kualitas lulusan, membentuk keselarasan dengan kebutuhan industri, dan mendorong budaya inovasi berkelanjutan. Model standarisasi yang diimplementasikan di SMK PAB 8 Sampali mengintegrasikan aspek teknis otomatisasi perkantoran dengan pengembangan kemampuan adaptif, berpikir kritis, dan pemecahan masalah. Penelitian ini merekomendasikan perluasan kolaborasi triple helix (akademisi-industri-pemerintah) untuk memperkuat relevansi standarisasi, pengembangan platform digital assessment untuk efisiensi evaluasi, dan implementasi continuous improvement system dalam menyesuaikan standar kompetensi dengan perkembangan teknologi. Keberhasilan model standarisasi ini berpotensi menjadi acuan bagi institusi pendidikan vokasi lainnya dalam mempersiapkan sumber daya manusia yang berkontribusi optimal pada pembangunan Smart Nation Indonesia.
Behavioral Determinants Of Housing Consumer Purchasing Decisions In Medan City Yahya Tanjung
International Journal of Management Research and Economics Vol. 3 No. 3 (2025): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i2.757

Abstract

This study aims to determine and analyze the influence of intrinsic and extrinsic factors on the behavior of housing purchase decisions in the city of Medan. The type of research used in this research is associative research with a quantitative approach. The population in this study is housing consumers in the city of Medan, North Sumatra whose number cannot be determined/unlimited. The sampling method used a nonprobability sampling method with a purposive sampling technique, where the researcher collects information from the most complete and fulfills various information needs. And accidental sampling provides questionnaires directly/coincidentally to meet the respondents who are said to be appropriate and worthy of the existing research. with the zikmund formula so that the number of research samples was 96 respondents. Methods of data collection is done by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Results Based on the research obtained partially and simultaneously, it shows that intrinsic and extrinsic factors influence purchasing decision behavior in the city of Medan. The results of the coefficient of determination test obtained the Adjusted R square value of 0.768 (76.8%). This shows that the intrinsic and extrinsic factors are able to explain the behavior of purchasing decisions by 76.8%, while the remaining 23.2% is influenced by other variables not examined in this study.
Pengaruh Harga Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada PT Bintang Reality Multiland Indah Sundari; Yahya Tanjung
Manajemen Kreatif Jurnal Vol. 1 No. 1 (2023): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i1.1033

Abstract

Kepuasan konsumen adalah perasaan senang atau kecewa seseorang yang muncul setelah membandingkan antara kinerja (hasil) produk yang diperkirakan terhadap kinerja (atau hasil) yang diharapakan. Penelitian ini bertujuan untuk mengetahui Untuk mengetahui apakah pengaruh harga berpengaruh secara parsial terhadap kepuasan konsumen pada PT. Bintang Reality Multiland. Untuk mengetahui pengaruh promosi berpengaruh secara parsial terhadap kepuasan konsumen pada PT. Bintang Reality Multiland. Untuk mengetahui pengaruh kualitas pelayanan berpengaruh secara parsial terhadap kepuasan konsumen. Untuk mengetahui apakah harga, promosi, kualitas pelayanan berpengaruh terhadap kepuasan konsumen pada PT. Bintang Reality Multiland. Metode dalam penelitian ini menggunakan pendekatan kuantitatif. Jumlah sampel dalam penelitian ini adalah 96 responden. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner. Analisis data menggunakan uji regresi linear berganda atau statistik deskriptif. Pengolahan data dalam penelitian ini menggunakan SPSS 25 For Windows. Berdasarkan penelitian menunjukkan bahwa secara parsial harga tidak berpengaruh terhadap kepuasan konsumen dengan Asymp. Sig. (2-tailed) sebesar 0,359. Secara parsial promosi berpengaruh terhadap kepuasan konsumen dengan Asymp. Sig (2-tailed) sebesar 0,000. Secara parsial kualitas pelayanan tidak berpengaruh terhadap kepuasan konsumen dengan Asymp. Sig (2-tailed) sebesar 0,320. Harga, promosi dan kualitas pelayanan secara simultan berpengaruh terhadap kepuasan konsumen dengan Asymp. Sig (2-tailed) sebesar 0,000.
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT Kamadjaja Logistics Medan Muhammad Dafa Maulana; Yahya Tanjung
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.335

Abstract

A person's leadership style in leading is very influential and is a determining factor in increasing and decreasing employee performance. Therefore, it is clear that every company needs a leader who is able to work together with its employees. Then, the second problem is the less conducive working environment. The work environment is the material and psychological conditions that exist in the organization, the company must provide an adequate work environment. The aim of this research is to determine the influence of leadership style and work environment on employee performance at PT. Kamadjaja Logistics Medan.The method in this research is quantitative. The population in the study were employees at PT. Kamadjaja Logistics Medan, totaling 83 employees. The data sources in this research are primary and secondary data. Meanwhile, the data analysis technique used is multiple linear regression analysis.Test results (t) or partial test on the Leadership Style variable (X1) on Employee Performance (Y), Sig value. 0.000 < significance level α = 5%. This means that the Leadership Style variable has a significant influence on the Employee Performance variable. Apart from that, the influence of the Work Environment variable (X2) on Employee Performance (Y) has a value of Sig. 0.000 < significance level α = 5%. This means that the Work Environment variable has a significant influence on the Employee Performance variable.
The Effect of Workload and Incentives on Job Satisfaction of Nurses at Djoelham Binjai Regional Hospital Iskandar Iskandar; Yahya Tanjung
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5751

Abstract

Human resources are the cornerstone of organizational sustainability, including hospitals where nurses serve as the frontline of healthcare services. The increasing demands at RSUD Djoelham Binjai, with a patient load disproportionate to the number of available nurses, present significant challenges to job satisfaction. This study aims to examine the effect of workload and incentives on the job satisfaction of non-civil servant nurses at RSUD Djoelham Binjai. The findings are expected to provide valuable insights for hospital management in enhancing nurses' performance through effective workload management and appropriate incentive schemes. Employing a quantitative research design with a survey approach, primary data were collected through questionnaires and interviews, while secondary data were obtained from relevant literature. A purposive sampling technique was applied, involving 59 non-civil servant nurses as respondents. Data analysis employed validity and reliability tests, multiple linear regression, F-tests, and t-tests, using SPSS 25. The results indicate that workload and incentives simultaneously exert a significant effect on job satisfaction, with an F-value of 27.355 and a significance level of 0.000 (<0.05). Partially, workload demonstrates a positive and significant effect on job satisfaction (t = 2.701; sig = 0.009), as do incentives (t = 2.915; sig = 0.005). These findings confirm that proportional workload distribution and adequate incentives can enhance nurses' job satisfaction. In conclusion, workload and incentives are critical factors in hospital human resource management, directly influencing the quality of healthcare services at RSUD Djoelham Binjai.
Pelatihan Pembuatan Surat Undangan Orang Tua Massal Menggunakan Mail Merge Silvia Lestari; Yahya Tanjung; Dianmayasari; Siti Nur Zahro'a
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.190

Abstract

This training aims to provide understanding and skills to participants in using the mail merge technique to make invitation letters to parents en masse. Mass invitation letters are often required in educational contexts, such as parent meetings at schools. The mail merge method allows for the creation of personalized and efficient invitation letters, by combining data from separate sources into a letter template. During the training, participants will be taught about mail merge concepts, data preparation steps, creating letter templates using word processing software, and merging data into templates. The training will also discuss the benefits of using mail merge, including time efficiency and accuracy in conveying information to parents. Through a combination of theory and practical exercises, participants are expected to master the steps in making mass invitation letters using mail merge. The results of this training are expected to give participants the ability to create personalized and efficient invitation letters to parents in various contexts, including education and other organizations. Thus, this training contributes in improving the effectiveness of communication in various activities involving sending mass invitation letters to parents.
Co-Authors Adam Saman Prakoso Aisyah Azhar Adam Andri Supina Listy Hasibuan Ari Prabowo Desipriani Desipriani Dianmayasari Indah Sundari Iskandar Iskandar Joko Bintarto Jumeida Simatupang Juwita Irnanda Bintang Laila Ali Marpaung M. Fauzi Mailani Mailani Muhammad Dafa Maulana Nelli Roida M. Hutabarat Purwitha Sari Rahmadina Riski Annur Rezah Hose Alfredo Saslika Febrianti Sella Namira Nasution Shofyan Roni Shopyan Roni Silvia Lestari Siti Nur Zahro'a Suprianingsih Suprianingsih Thesalonika Nainggolan