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All Journal Jurnal Pengabdian UntukMu NegeRI Jurnal Pengabdian Mandiri Jurnal Manajemen Bisnis Kewirausahaan Journal of Creative Student Research Jurnal bintang manajemen International Journal of Management Research and Economics Student Research Journal Pusat Publikasi Ilmu Manajemen Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Yahya Tanjung
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Yamaha N-Max Di PT.Alfa Scorpii SM Raja Medan Mailani Mailani; Yahya Tanjung
Student Research Journal Vol. 1 No. 1 (2023): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sjryappi.v1i1.197

Abstract

Purchasing decision is a form of consumer behavior in using a product. Purchasing targets will be a chieved if the purchasepusher attributes are fulfilled by the company, one ofthese attributes, namely price, promotion and product quality. The analysis used includes validity test, reliability test, classical assumption test, multiple liniear analysis test and the coefficient of determination. The results of this study indicate that partially price has a positive and significant effect on purchasing decisions, promotion has a positive and significant, effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions and simultaneously the variables of price, promotion and product quality have a positive and significanet effect on purchasing decisions basedon the R square value of 0.755 which canbe called the coefficient of determination which in this case means 755% while the rest is expllained by other factors such as brand image, product design, brand image, economic conditions and consumer tastes.
SMART OFFICE, SMART NATION: Smart Office, Smart Nation: Mempersiapkan Generasi Unggul Melalui Standarisasi Uji Kompetensi Otomatisasi Tata Kelola Perkantoran Prabowo, Ari; Purwitha Sari; Yahya Tanjung; Shopyan Roni; Rezah Hose Alfredo
Jurnal Pengabdian UntukMu NegeRI Vol. 9 No. 2 (2025): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v9i2.9374

Abstract

Pengabdian ini mengkaji implementasi standarisasi uji kompetensi otomatisasi tata kelola perkantoran di SMK PAB 8 Sampali sebagai upaya strategis mempersiapkan generasi unggul dalam mewujudkan konsep Smart Office dan Smart Nation. Di tengah akselerasi transformasi digital yang mempengaruhi seluruh sektor, termasuk administrasi perkantoran, terdapat kesenjangan signifikan antara kompetensi lulusan SMK dengan kebutuhan industri. Melalui pendekatan kualitatif-deskriptif, penelitian ini menganalisis kerangka standarisasi uji kompetensi yang meliputi perencanaan kurikulum, pengembangan instrumen evaluasi, implementasi proses pembelajaran berbasis teknologi, dan sertifikasi kompetensi. Temuan penelitian menunjukkan bahwa standarisasi uji kompetensi berperan penting dalam meningkatkan kualitas lulusan, membentuk keselarasan dengan kebutuhan industri, dan mendorong budaya inovasi berkelanjutan. Model standarisasi yang diimplementasikan di SMK PAB 8 Sampali mengintegrasikan aspek teknis otomatisasi perkantoran dengan pengembangan kemampuan adaptif, berpikir kritis, dan pemecahan masalah. Penelitian ini merekomendasikan perluasan kolaborasi triple helix (akademisi-industri-pemerintah) untuk memperkuat relevansi standarisasi, pengembangan platform digital assessment untuk efisiensi evaluasi, dan implementasi continuous improvement system dalam menyesuaikan standar kompetensi dengan perkembangan teknologi. Keberhasilan model standarisasi ini berpotensi menjadi acuan bagi institusi pendidikan vokasi lainnya dalam mempersiapkan sumber daya manusia yang berkontribusi optimal pada pembangunan Smart Nation Indonesia.
Behavioral Determinants Of Housing Consumer Purchasing Decisions In Medan City Yahya Tanjung
International Journal of Management Research and Economics Vol. 3 No. 3 (2025): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i2.757

Abstract

This study aims to determine and analyze the influence of intrinsic and extrinsic factors on the behavior of housing purchase decisions in the city of Medan. The type of research used in this research is associative research with a quantitative approach. The population in this study is housing consumers in the city of Medan, North Sumatra whose number cannot be determined/unlimited. The sampling method used a nonprobability sampling method with a purposive sampling technique, where the researcher collects information from the most complete and fulfills various information needs. And accidental sampling provides questionnaires directly/coincidentally to meet the respondents who are said to be appropriate and worthy of the existing research. with the zikmund formula so that the number of research samples was 96 respondents. Methods of data collection is done by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Results Based on the research obtained partially and simultaneously, it shows that intrinsic and extrinsic factors influence purchasing decision behavior in the city of Medan. The results of the coefficient of determination test obtained the Adjusted R square value of 0.768 (76.8%). This shows that the intrinsic and extrinsic factors are able to explain the behavior of purchasing decisions by 76.8%, while the remaining 23.2% is influenced by other variables not examined in this study.
Co-Authors Adam Saman Prakoso Aisyah Azhar Adam Andri Supina Listy Hasibuan Ari Prabowo Ari Prabowo Desipriani Desipriani Joko Bintarto Jumeida Simatupang Juwita Irnanda Bintang Laila Ali Marpaung M. Fauzi Mailani Mailani Nelli Roida M. Hutabarat Purwitha Sari Rahmadina Riski Annur Rezah Hose Alfredo Saslika Febrianti Sella Namira Nasution Shofyan Roni Shopyan Roni Suprianingsih Suprianingsih Thesalonika Nainggolan