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The Influence Of Electronic Word Of Mouth And Brand Image On Purchasing Decisions At Shopee SAMSUDDIN, Ardian
Journal of Entrepreneurial and Business Diversity Vol. 1 No. 1 (2023): Journal of Entrepreneurial and Business Diversity. (January – March 2023)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v1i1.27

Abstract

Purpose:With the fourth industrial revolution, technology around the world is developing faster, enabling faster information transfer (Nabilah et al., 2021). This is exacerbated by the increasing number of internet users around the world. Internet use is prevalent in many areas of everyday life. The economic sector is the only industry that has been negatively affected by the emergence of the internet (Malay, 2022).Methodology: The methodology used in this research is quantitative. Consumers who took part in this survey had previously made purchases at Shopee.com. On the other hand, the minimum number of samples needed for this research is around 90 samples by using a questionnaire in determining the research. While the analysis tool uses multiple regression via SPSS.Findings: The results of the study suggest that keeping this in mind, it can be said that Electronic Word Of Mouth is a useful word of mouth tool for Shopee purchase recommendations. Electronic Word Of Mouth has a more dominant influence on the purity of purchases at Matahari Depart Store, so it is suggested that Matahari's management must be able to provide good service to consumers.Implication: The implications of the research state that brand image lifestyle and electronic word of mouth promotion on purchasing decisions are very decisive for marketing. So that the brand can create a good product and increase purchases.
The Analysis of Factors Affecting Student Decisions in Selecting Sharia Economics Study Program at The Faculty of Islamic Religion Muhammadiyah University Yogyakarta RUSANDRY, Rusandry; SAMSUDDIN, Ardian
Integration: Journal Of Social Sciences And Culture Vol. 1 No. 1 (2023): Integration: Journal Of Social Sciences And Culture (January – March 2023)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijssc.v1i1.49

Abstract

Purpose:This study analyzes factors influencing students to take the Yogyakarta Muhammadiyah University's Islamic Economics program. The factors that researchers will study include interest, motivation, parental status, and employment which are expected.Methodology: This study uses a questionnaire method by making a list of questions and giving them to respondents in the hope of responding to these questions.Findings:Measurement variable is done by Likert scale using the suspension method. The population in this study were undergraduate students at the Faculty of Religion Islam Department of Sharia Economics at Yogyakarta Muhammadiyah University.Implication:The sampling method was carried out by accidental sampling, a sampling technique based on coincidence/incidental encounter researchers. It can be used as a sample if viewed by someone who coincidentally encountered it; it is suitable as a data source.
Implementation of the Use of Village Funds in Improving Welfare Communities in Jailolo District, West Halmahera Regency, Province North Maluku SAMSUDDIN, Ardian; RUSANDRY, Rusandry
Integration: Journal Of Social Sciences And Culture Vol. 1 No. 2 (2023): Integration: Journal Of Social Sciences And Culture (April – June)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijssc.v1i1.51

Abstract

Purpose: This research aims to determine, implement, and use the village budget to improve the community's welfare in the Jailolo sub-district, West Halmahera Regency. Therefore, planning for the implementation and accountability of the Village Government is needed. Oversight by the West Halmahera Regency Government plays a vital role in improving community welfare through the village budget.Methodology: This research uses qualitative methods, interviews with the Village Government of the Jailolo District, and directly with the community. This research also limits research to choosing which data are relevant and which are irrelevant.Findings: The results of this study indicate that administratively the management of the Village Government is very effective in the planning, implementation, and accountability of ADD. There are still many things that need to be evaluated by the Jailolo Village Government in terms of improving community welfare through the village budget. Especially in terms of reporting, the village government consistently reports village funds to the village head every month.Implication:The government of West Halmahera Regency aims to enhance the management of village funds by implementing better supervision. It will involve obtaining reports from the Village Head, who is responsible for the funds. The objective is to ensure that village development aligns with the RPJMD and RKPD, creating a unified system in the development area.
PENGARUH BEBAN KERJA TERHADAP TURNOVER INTENTION DENGAN PERCEIVED ORGANIZATIONAL SUPPORT (POS) DAN CONTINUANCE COMMITMENT SEBAGAI VARIABEL MODERASI: Analyzing Workload, Perceived Organizational Support, and Commitment at Baitul Maal wat Tamwil (BMT) Khoirunisa, Laila; Zakiy, Muhammad; Jadmiko, Purbo; Samsuddin, Ardian
Invest Journal of Sharia & Economic Law Vol. 5 No. 1 (2025)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/invest.v5i1.10270

Abstract

Human resources are an important aspect of an organization that cannot be separated from turnover problems. The high turnover rate remains a serious problem that organizations must minimize. One of the factors that can cause high turnover rates is the employee workload. Despite this, some factors can be highlighted to reduce turnover rates due to high workload, namely, perceived organizational support (POS) and continuance commitment. This study aimed to determine the effect of workload on turnover intention, with perceived organizational support (POS) and continuance commitment as moderating variables. This study used a quantitative method. Data were collected using questionnaires distributed to employees of BMT BIF Yogyakarta. The research respondents were 75 people collected using a saturated sampling method. Data analysis in this study used Structural Equation Modeling (SEM) in the Smart PLS 3.2.9 application. The results of the study show that there is an influence between workload and turnover intention. In addition, the perceived organizational support variable can also moderate the effect of workload on turnover intention, while continuance commitment cannot moderate the effect of workload on turnover intention. The managerial implications lead to the organization's role to always pay attention to the workload assigned to employees and to increase the perceived organizational support for employees so that turnover intention can be minimized.