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All Journal Jurnal Ilmiah Akuntansi Manajemen Journal of Entrepreneurial and Business Diversity
HASANAH, Nabila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Educator Resource Management In Improving Teacher Professionalism In MTS Muqaddimatul Akhlak Silo Jember HASANAH, Nabila; TSAURI, Sofyan; USRIYAH, Lailatul
Journal of Entrepreneurial and Business Diversity Vol. 1 No. 1 (2023): Journal of Entrepreneurial and Business Diversity. (January – March 2023)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v1i1.43

Abstract

Purpose:Educator Resource Management is a process of using competent human resources through the process of recruitment, selection, placement, training, and development to achieve the goals of educational institutions and professional teachers. The purpose of this research is to find out how the process of recruitment and selection of teaching resources. 2) To determine the placement of educational resources d. 3) To find out the training and development of educator resources.Methodology:This study uses a qualitative approach to the type of research Field research. Sources of data using primary data sources and secondary data sources. Data collection techniques using non-participatory observation, interviews, and documentation. Data analysis used descriptive qualitative with Miles and Huberman's interactive model. Data validity uses source triangulation and data triangulation.Findings:The recruitment process applies the principles of professionalism and transparency. b) The MTS Muqaddimatul Akhlak Silo Jember selection included administration selection, interviews, and teaching practice. 2) Placement of educators decided by the Head of the Madrasah is carried out by determining the background of the diploma, prioritizing work experience and abilities (skills), and paying attention to the attitude and appearance of prospective educators who will apply. 3). Training and development at Mts Muqaddimatul Akhlak Silo Jember.Implication:To improve and develop the potential of these teachers, the school organizes Training and workshops held by other agencies with the hope that the potential and knowledge of teachers will increase and develop so that they positively affect school progress.
Pengaruh Store Atmosphere dan Konten Marketing terhadap Minat Beli di Kopi 16 Pro Palembang Hasanah, Nabila; Afriyani, Fauziah; Emilda
Jurnal Ilmiah Akuntansi Manajemen Vol. 8 No. 1 (2025): Jurnal Ilmiah Akuntansi Manajemen
Publisher : Fakultas Ekonomi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/jiam.v8i1.7146

Abstract

ABSTRAK Penelitian ini berupaya untuk menganalisis pengaruh store atmosphere dan kontent marketing terhadap minat beli konsumen di Kopi 16 Pro Palembang, sebuah kedai kopi terapung pertama di Kota Palembang. Penelitian ini mempergunakan metode kuantitatif dengan pendekatan survei. Teknik penentuan sampel dilaksanakan secara accidental sampling, yaitu pemilihan responden secara kebetulan berdasarkan konsumen yang datang dan bersedia mengisi kuesioner. Jumlah sampel ditentukan menggunakan rumus Lemeshow, yang menghasilkan total 96 responden. Pengumpulan data dilaksanakan melalui penyebaran kuesioner, serta analisis data memanfaatkan regresi linier berganda dengan bantuan software SPSS versi 25. Temuan mengindikasikan store atmosphere berpengaruh positif dan signifikan terhadap minat beli konsumen dengan nilai signifikansi 0,000. Konten marketing juga menunjukkan pengaruh positif dan signifikan terhadap minat beli dengan nilai signifikansi 0,000. Secara simultan, kedua variabel tersebut berpengaruh signifikan atas minat beli konsumen, yang ditunjukkan dengan nilai F-hitung sebesar 160,450 dan signifikansi 0,000. Store atmosphere yang nyaman mampu meningkatkan pengalaman pelanggan, sedangkan kontent marketing yang menarik memperkuat daya tarik emosional dan visual terhadap konsumen.     ABSTRACT This study aims to examine the impact of store atmosphere and content marketing on consumer purchasing interest in Kopi 16 Pro Palembang, the first floating coffee shop in Palembang City.  This study employs a quantitative methodology utilising a survey approach.  The sampling technique employed was incidental sampling, which involved the random selection of respondents based on consumers who arrived and consented to complete a questionnaire.  The sample size was calculated using the Lemeshow formula, yielding a total of 96 respondents.  Data collection involved the distribution of questionnaires, while data analysis using multiple linear regression using SPSS software version 25.  The results demonstrate that store atmosphere positively and significantly influences consumer purchasing interest, with a significance value of 0.000.  Content marketing demonstrates a favourable and substantial impact on purchasing interest, with a significance value of 0.000.  Both factors concurrently exert a substantial influence on customer purchase intention, evidenced by an F-count value of 160.450 and a significance level of 0.000.  An inviting retail ambiance enhances the customer experience, while compelling marketing content amplifies emotional and visual allure for consumers.
Co-Authors Afriyani, Fauziah Emilda SOFYAN TSAURI Usriyah, Lailatul