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All Journal JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Journal of Research and Publication Innovation Jurnal Ilmiah Ekonomi dan Manajemen
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Penyusunan Rencana Strategis Bidang Organisasi yang efektif Persit Kiznubika Pleton 2 Senen; Gina Fauziah; Gatut Drajad
Jurnal Abdimas Tri Dharma Manajemen Vol. 4 No. 2 (2023): ABDIMAS VOL 4 NO 2 APRIL 2023
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ABMAS.v4i2.p33-41.y2023

Abstract

The development of information and communications technology (ICT) has had a drastic impacton society and industry. Digital transformation generates new values and is a pillar ofindustrial policy in many countries around the world. In anticipation of this global trend, “″was introduced as the main or core concept in the 5th Basic Plan of Science and Technology,which was adopted by the Cabinet of Japan in January 2016. The Era of was identified as partof one of the growth strategies in Japan. We are now in a new era, where globalization and therapid evolution of digital technologies such as Artificial Intelligence (AI), Internet of Things(IoT) and robotics are bringing significant changes to citizens. Citizens' environments andvalues are becoming increasingly diverse and complex. Chart 1 below shows activity targetingnew digital technologies worldwide, which includes Industry 4.0, also known as “4th IndustrialRevolution”, Internet technology industry, and Made in China 2025.Keywords: Strategic, Planning, Organization
Pelatihan Dasar Teknik Pemasaran Digtial Marketing Senen; Chepi syafiii; I Nyoman Marayasa; Ali Zaenal
Jurnal Abdimas Tri Dharma Manajemen Vol. 5 No. 1 (2023): ABDIMAS Desember 2023
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ABMAS.v5i1.p1-9.y2023

Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini untuk memberikan penyuluhandan pelatihan kepada para warga terutama di Kelurahan Rengasbekerja sama dengan paraDosen Universitas Pamulang. Metode kegiatan yang digunakan yaitu tim pelaksanakegiatan Pengabdian Kepada Masyarakat mengunjungi kelurahan. Tahap berikutnya yaitutahap pelaksanaan kegiatan Pengabdian Kepada Masyarakat. Tahap ini akan diberikanpenyuluhan dan pelatihan kepada warga sekitar. Penyuluhan dan pelatihan yang diberikantentang bagaimana mengelola Pemasaran secara efektif dan efisien. Untuk dapatmeningkatkan kualitas pengeloaan dan efisiensi pemasaran. Hasil kegiatan PengabdianKepada Masyarakat ini adalah bertambahnya keilmuan dan keterampilan masyarakatterutama di Benda Baru, khususnya bagaimana meningkatkan mutu pengelolaanPemasaran yang efektif dan efisienKata Kunci: penyuluhan, pengelolaan, Pemasaran, efisiensi, inovatif.
Meningkatkan Minat Usaha Pada Masyarakat sekitar Kelurahan Serua Indah Senen; Ayu Metarini; Risza Putri Elburdah
Jurnal Abdimas Tri Dharma Manajemen Vol. 5 No. 3 (2024): ABDIMAS Agustus 2024
Publisher : Universitas Pamulang

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Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini untuk memberikan penyuluhan dan pelatihan kepada para warga terutama di Kelurahan Rengasbekerja sama dengan para Dosen Universitas Pamulang. Metode kegiatan yang digunakan yaitu tim pelaksanakegiatan Pengabdian Kepada Masyarakat mengunjungi kelurahan. Tahap berikutnya yaitu tahap pelaksanaan kegiatan Pengabdian Kepada Masyarakat. Tahap ini akan diberikan penyuluhan dan pelatihan kepada warga sekitar. Penyuluhan dan pelatihan yang diberikantentang bagaimana mengelola Pemasaran secara efektif dan efisien. Untuk dapat meningkatkan kualitas pengeloaan dan efisiensi pemasaran. Hasil kegiatan Pengabdian Kepada Masyarakat ini adalah bertambahnya keilmuan dan keterampilan masyarakatterutama di Benda Baru, khususnya bagaimana meningkatkan mutu pengelolaan Pemasaran yang efektif dan efisien
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUKU PELAJARAN SEKOLAH PADA TOKO BUKU BUMIMEDIA DI DEPOK Candida Karim, Tanika; Senen
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

This research aims to find out how much influence price has on the decision to purchase school textbooks at the Bumimedia Bookstore in Depok, to find out how much influence product quality has on the decision to purchase school textbooks at the Bumimedia Bookstore in Depok, to find out how much influence price and quality have. Products on the Decision to Purchase School Textbooks at the Bumimedia Bookstore in Depok. This research uses a quantitative approach with a research sample of 83 respondents and a probability sampling technique, as well as a data collection technique through distributing questionnaires. The data analysis methods used are data instrument tests, classical assumption tests, simple and multiple linear regression tests, coefficient of determination and hypothesis testing. The research results show that price (X1) and product quality (X2) have a significant effect on purchasing decisions (Y) with the regression equation Y = 12.338 + 0.382 X1 + 0.324X2. The correlation value is 0.604, meaning that the independent variable and the dependent variable have a strong level of relationship. The coefficient of determination value is 34.9% while the remaining 65.1% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (22,965 > 3.11). This H0 is rejected and H3 is accepted. This means that there is a significant simultaneous influence of price and product quality on the decision to purchase school textbooks at the Bumimedia Bookstore in Depok.  
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN HUSH PUPPIES DI MARKET PLACE SHOPEE TANGERANG KOTA Rassya Saputra, Thitan; Senen
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

This research aims to examine the influence of service quality and brand image on customer purchasing decisions for Hush Puppies at Market Place Shopee Tangerang City. This type of research is quantitative with 96 respondents. This research uses a quantitative analysis method, namely using in-depth data analysis in the form of numbers. The sampling method used in this research is the Rao Purba sample. The population size in the research cannot be known with certainty. Data processing and analysis techniques use descriptive analysis, data instrument testing, classical assumption testing, correlation and determination testing, hypothesis testing. The results of research tests on service quality and brand image have a positive and significant effect on purchasing decision with the regression equation Y = 8.930+0.446X1+0.288X2. The correlation coefficient value is 0.609, meaning it has a strong relationship. The coefficient of determination value is 37.1% while the remaining 62.9% is influenced by other factors. Hypothesis testing obtained a value of Fcount > Ftable or (27.474 > 3.093). This H0 is rejected and H3 is accepted. This means that there is a significant simultaneous influence of service quality and brand image on purchasing decisions.  
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN NASABAH PADA PT KREDIT UTAMA FINTECH INDONESIA DI JAKARTA Darwin Telaumbanua, Septi; Senen
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to determine the influence between service quality and customer satisfaction at PT. Kredit Utama Fintech Indonesia, to find out the influence of promotions on customer satisfaction at PT. Kredit Utama Fintech Indonesia, to find out the influence between service quality and promotion on customer satisfaction at PT. Main Credit of Fintech Indonesia. This research method is Associative with a quantitative approach, the population used is 11,431 respondents and the sample used in this study is 99 respondents obtained from the determination of samples using slovin. Data collection techniques by means of questionnaires, data analysis techniques with validity tests, reliability test, classical assumption tests, multiple regression analysis, hypothesis tests, t tests, f tests, and determination coefficients. The results of the study show that service quality has a partial effect on customer satisfaction, promotion has a partial effect on customer satisfaction and simultaneously service quality and promotion has an effect on customer satisfaction. Based on the results of the coefficient of determination of service quality and promotion on customer satisfaction has an influence contribution of 82% and the remaining 18% is influenced by other factors.  
PENGARUH HARGA DAN PROMOSI TERHADAP PROSES KEPUTUSAN PEMBELIAN ALAT KESEHATAN PADA PT BAHTERA SUKSES SEJAHTERA BSD TANGERANG SELATAN Halawa, Jeniati; Senen
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

The purpose of this research is to determine the effect of price (X1) and promotion (X2) on purchasing decisions (Y) so with the title "The Influence of Price and Promotion on the Decision to Purchase Medical Devices (Case Study at PT Bahtera Sukses Sejahtera). The research method uses quantitative approach method which is associative with the population in this study which is 19.981 in purchasing decisions. The sample used in this study is a sampling technique with the technique taken, namely purposive sampling and using the Isaac Michael formula, a formula used to find a sample size that is considered capable of representing the entire population and using a Maximum Margin of Error of 0.10 or 10% so that a sample of 100 respondents was obtained. The partial price test results have a significant effect on purchasing decisions with t count > t table or (9.526 > 1.66055), This is also reinforced with a ρ value < Sig.0.05 or (0.000 < 0.05). The partial promotional test results have a significant effect on purchasing decisions with a calculated t value > t table or (14,327 > 1.66055). This is also reinforced by the ρ value < Sig.0.05 or (0.000 < 0.05). The results of testing prices and promotions simultaneously influence purchasing decisions with the calculated F value > F table or (117,030 > 3.09), this is also reinforced by the ρ value < Sig.0.05 or (0.000 < 0.05). Thus, Ho3 is rejected and Ha3 is accepted, this shows that there is a significant simultaneous influence between price (X1) and promotion (X2) on purchasing decisions (Y).  
PENGARUH FASILITAS DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG KE OBJEK WISATA PEMANDIAN AIR PANAS TIRTA LEBAK BUANA DI LEBAK BANTEN Syalsya Frida Kusnadi1, Senen2 Frida Kusnadi, Syalsya; Senen
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

The purpose of this study is to examine the Influence of Facilities and Promotions on Visitor Satisfaction at the Tirta Lebak Buana Hot Spring Tourism Object, both partially and simultaneously. The study employs a quantitative approach with probability/random sampling technique, where every member of the population has an equal chance of being selected as a sample. The study includes a sample size of 99 respondents. The research findings indicate that Facilities (X1) and Promotions (X2) significantly influence Visitor Satisfaction, with a regression equation of Y = 0.536 + 0.420X1 + 0.588X2. The coefficient of correlation, indicating the strength of the relationship between the independent variables and the dependent variable, is 0.806, indicating a strong correlation. The coefficient of determination is 0.802, suggesting that Facilities and Promotions account for 80.2% of the variance in Visitor Satisfaction, while the remaining 19.8% is influenced by other factors not examined in this study. The hypothesis test results show that the computed F value (199.946) exceeds the tabulated F value (3.090), and the p-value (0.000) is less than the significance level (0.05), leading to the rejection of the null hypothesis (H0) and acceptance of the alternate hypothesis (H3). This indicates a significant simultaneous effect of Facilities and Promotions on Visitor Satisfaction at the Tirta Lebak Buana Hot Spring Tourism Object.
ANALISIS GAYA KEPEMIMPINAN DALAM MENINGKATKAN EFEKTIVITAS KINERJA DAN KEDISIPLINAN KARYAWAN PADA PT ENEGIA TRANSMEDIA DI CABANG DPR RI Muhamad Wimar Putra Wijaya; Senen
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

PT Energia Transmedia is a company that has been established since 2004, and is engaged in providing labor and supporting machines and vehicles. PT Energia Transmedia's customers consist of various sectors ranging from Government, BUMN and Private. Human Resources (HR) are a vital component in a company, because these individuals are able to carry out tasks, manage operations, and drive the company's progress. To maintain the quality of human resources, leadership style is an important factor in managing each employee to carry out their main tasks and functions in order to achieve company goals. The purpose of this research is to find out and how to analyze leadership styles in improving the effectiveness of performance and discipline of employees of PT Energia Transmedia, DPR RI branch. The type of research used in terms of the location of the data source includes case research and field research. This research approach uses descriptive qualitative. The research was conducted at PT Energia Transmedia using data collection techniques in the form of interviews, observation and documentation. The results of this research show that the leadership style applied by PT Energia Transmedia is an effective democratic leadership style involving clear and open communication. Leaders who are able to convey company goals, provide constructive feedback, and listen to input from employees can build mutual understanding and improve performance. So it can be concluded that the democratic leadership style has a positive impact on employee performance and discipline.
STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PADA TOKO DAIVA GOLD DI PASAR MODERN INTERMODA TANGERANG Salsabilla Hemalia Putri; Senen
Journal of Research and Publication Innovation Vol 3 No 2 (2025): APRIL
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to analyze the marketing strategies implemented by Daiva Gold, particularly in utilizing digital marketing to enhance sales and competitiveness in the jewelry industry. Using a qualitative approach, this research conducts in-depth interviews with the owner and customers of Daiva Gold, as well as documentation analysis related to the marketing strategies employed. The findings indicate that Daiva Gold leverages social media platforms such as Instagram and TikTok to build brand awareness and attract customers through engaging content, paid advertisements, and responsive interactions. Additionally, strategies based on customer testimonials and user-generated content further strengthen buyer trust. The SWOT analysis reveals that Daiva Gold's main strengths lie in its high-quality products, excellent customer service, and continuous innovation. However, weaknesses identified include limited product variety and a relatively narrow geographic reach. Opportunities to enhance competitiveness lie in expanding the market both offline and online, as well as optimizing digital services. On the other hand, Daiva Gold faces threats from intense competition in the jewelry industry, rapid changes in trends, and fluctuations in gold prices. This study concludes that the digital marketing strategies applied by Daiva Gold are effective in increasing sales, expanding market reach, and maintaining customer loyalty. However, the company should consider several recommendations, such as diversifying product offerings, improving online service quality, and utilizing data analytics to better understand customer preferences. By doing so, Daiva Gold can maintain its position as a trusted brand and remain competitive in the jewelry market.
Co-Authors Adhelia Cantika Putri Ali Zaenal Andri Priadi Ayu Metarini Candida Karim, Tanika Chepi syafiii Darwin Telaumbanua, Septi Frida Kusnadi, Syalsya Friskha Putri Azhara Gatut Drajad Gina Fauziah Halawa, Jeniati I Nyoman Marayasa Irawan, Rayhan Diki Muhamad Wimar Putra Wijaya Rassya Saputra, Thitan Ridha Faiqatul Himmah Risza Putri Elburdah Rizaldi, Muhamad Salsabilla Hemalia Putri Shelby virby