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All Journal Jurnal Ekonomika Dan Bisnis Innovative: Journal Of Social Science Research
Suhairi , Suhairi
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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“Strategi Segmentasi, Targeting, Dan Positioning Dalam Pasar Global: Pendekatan Untuk Keberhasilan Bisnis Internasional” Suhairi , Suhairi; Siregar, Mirza Mahendra; Dwi Ningrum, Laila; Bintang, Rismayanti; Mutiara, Amaliyah
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Secara umum, bila sebuah perusahaan ingin meraih kesuksesan dari produk atau jasa yang mereka hasilkan, diperlukan suatu proses pemasaran. Di tengah persaingan bisnis yang semakin ketat, perusahaan harus menetapkan kebijakan yang tepat untuk mencapai tujuan mereka. Analisis strategi, khususnya dengan pendekatan STP (segmentasi, penargetan, dan penempatan), menjadi kunci dalam usaha ini. Penelitian ini menggunakan pendekatan kualitatif di mana peneliti menghimpun informasi tentang fenomena bisnis global , fokus pada strategi segmentasi seperti menetapkan ukuran segmen, pertumbuhan segmen, biaya segmentasi, kesesuaian, dan posisi persaingan. Strategi penargetan melibatkan fokus pada pasar tunggal, spesialisasi produk, spesialisasi tertarget, dan cakupan komprehensif. Menemukan keunggulan kompetitif, membangunnya, dan mengukur reaksi pasar sasaran adalah tahapan yang terlibat dalam merumuskan strategi positioning.
Strategi Efektif Komunikasi Bisnis Dalam Menangani Keluhan Pelanggan Pada Aplikasi Tiktokshop Hasby, Muhammad; Hidayana, Nugrhainy; Agustina, Putri; Mariska, Refi; Suhairi , Suhairi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i2.1028

Abstract

It is hoped that this research can identify and examine appropriate procedures in business correspondence that can be used to determine client complaints in the Tiktokshop application. The Tiktokshop application is now one of the most widely used e-commerce platforms between buyers and sellers in today's digital era. However, the problem of customer complaints is also growing as a result of the rapid growth of platform users and transactions. This study uses a subjective examination strategy by leading meetings from top to bottom with various Tiktokshop clients and dissecting information using substance investigation techniques. The results of the examination show that an effective business communication strategy for dealing with customer complaints on the Tiktokshop application consists of several important steps. First, it is important to have a well-trained and responsive customer support team. This team must respond quickly to customer complaints and provide the right solutions. Second, effective communication through the Tiktokshop platform itself is also important. The use of private messages or comments under posts can be used to interact directly with customers and provide real-time problem solutions. When dealing with customer complaints on the Tiktokshop application, an effective business communication strategy includes quick responses, effective cross-platform communication, an empathetic approach, and a long-term relationship building system. This study contributes to understanding the importance of effective business communication in handling customer complaints in the fast-growing e-commerce era.
Co-Authors Bintang, Rismayanti Dwi Ningrum, Laila Hidayana, Nugrhainy Mariska, Refi Muhammad Hasby Mutiara, Amaliyah Putri Agustina Siregar, Mirza Mahendra