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All Journal IMAGE Jurnal Ekonomika Dan Bisnis Innovative: Journal Of Social Science Research
Iswanti, Putri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Journal : IMAGE

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Analysis of Generic Porter’s Strategy in Increasing the Competitive Advantage Iswanti, Putri; Ramadhani, Sri; Atika, Atika
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.28

Abstract

The development of fashion trends has undergone major changes towards modern fashion styles. Many new trends are emerging, one of which is the popularity of Western-style clothing among young people. This phenomenon causes a reduction in people's loyalty to local cultural products, so that many local products are left behind compared to other products. This encourages entrepreneurs operating in the cultural products industry to compete to create excellence in their products so they can compete in the modern era. The method used in this research is a qualitative research method. This research aims to analyze the competitive environment and what strategies are suitable for Kyan Ulos. The results of the research findings are that Kyan Ulos has a fairly high competitive environment, and the strategy that Kyan Ulos can use is the Differentiation Strategy.
Co-Authors Atika Atika Fauzi, Said Ihsan Ramadhani, Sri Siti Aisyah Suhairi Suhairi Syafira, Dinda Wulandari, Juwita Putri