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All Journal Journal Compound : Improving the Quality of English Education Jurnal Ekonomika Dan Bisnis
Pitaloka, Sonia
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PHONOLOGICAL INTERFERENCE OF DAYAKESE TOWARD ENGLISH WORDS PRONUNCIATION Pitaloka, Sonia
Journal Compound: Improving the Quality of English Education Vol. 11 No. 1 (2023): June 2023: Journal Compound
Publisher : Program Studi Magister Pendidikan Bahasa Inggris, Program Pascasarjana, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jcp.v11i1.14884

Abstract

This research aimed to explore the phonological interference made by Dayakese students in SMPN Satu Atap-1 Kamipang Regency in pronouncing English words, not only to know the types and most dominant type of phonological interference in students’ pronunciation, but also to identify the strategies to avoid phonological interference of Dayakese toward English words pronunciation. This research employed descriptive qualitative research. The participants of this research were all of the students of SMPN Satu Atap-1 Kamipang Regency, therefore this research applied total population sampling. Three instruments such as pronunciation test, observation, and interview were used in this research. The result showed that phonological interference in this research happened in all three categories: sound addition, sound omission, and sound replacement, but mostly it happened in sound replacement category as many as 305 phonological interferences made by the students. This showed that most of the students tend to replace the phoneme they could not pronounce appropriately according to standardized English pronunciation. Even though several phonemes did not exist in Dayakese, the students could pronounce some of them properly because the students were familiar with those sounds, such as consonants /f/, /v/, /z/, /ʒ/, and diphthong /ʊə/. As in the classroom, the words which consisted of those sounds were often used. Besides, the phonemes which caused phonological interference for most of Dayakese students based on this research were consonants /θ/, /ʤ/, /ʃ/, /ʧ/, /ð/, vowels /ə/, /æ/, and diphthongs /ɪə/, /əʊ/, /eə/. several strategies used by students were repeat pronouncing, students’ correction, re-reading the text, read slowly, asking frequently, and paying attention to the teacher. However, the teacher also applied several strategies to overcome this issue: 1) Encouraging the students to practice by keeping them actively involved in class activities such as reading aloud in front of the class; 2) Correcting students’ error pronunciation after they finished reading a text; and 3) Repeat pronouncing to give the example to the students on how to pronounce the words.
THE RELATIONSHIP OF THE FAMILY OF LANGUAGE IN EAST BARITO, CENTRAL KALIMANTAN (DAYAK MAANYAN AND DAYAK DUSUN) Pitaloka, Sonia; Wianie, Ramyola Arisha; Rachmiati, Desy; Mardina, Tiara; Utami, Lusi Tri; Misrita, Misrita
Journal Compound: Improving the Quality of English Education Vol. 11 No. 2 (2023): December 2023: Journal Compound
Publisher : Program Studi Magister Pendidikan Bahasa Inggris, Program Pascasarjana, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jcp.v11i2.8433

Abstract

This study explored the linguistic relationship between the Dayak Maanyan and Dayak Dusun languages in the East Barito region of Central Kalimantan. Focusing on lexical and phonological features, the research employed a descriptive qualitative approach to analyze 200 glosses from both languages, systematically selected based on the Swadesh list. The glosses were categorized into parts of speech, including nouns, pronouns, verbs, adverbs, adjectives, prepositions, and conjunctions. These glosses were compared to identify similarities and differences. The findings indicated substantial overlap in linguistic structures, reflecting a shared Austronesian heritage, while also revealing distinct variations shaped by cultural and geographical influences. These differences highlighted the dynamic evolution of languages within the same region, driven by social interactions and environmental adaptations. This research provided valuable insights into the linguistic diversity and convergence within the East Barito language family, contributing to the broader understanding of indigenous languages in Central Kalimantan.
Pengaruh Penggunaan Strategi Pemasaran Gerilya Dan Online Customer Review Terhadap Peningkatan Minat Beli Konsumen ( Studi Kasus UMKM Fashion Muslim Wnj.Id) Pitaloka, Sonia; Lukitasari, Lenni
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 4 (2024): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i4.1878

Abstract

This study aims to determine the impact of guerrilla marketing strategies on WNJ ID, how influential guerrilla marketing strategies and online customer reviews are on increasing consumer buying interest. The research method used in this study used a qualitative approach with a descriptive method, and the data collected came from interviews and direct observation. The results showed that the synergy between guerrilla marketing strategies and online customer reviews can strengthen the influence on increasing consumer buying interest. When businesses implement guerrilla marketing strategies that create memorable experiences, and are supported by positive online customer reviews, consumers tend to be more confident and interested in buying products or using these services. WNJ ID has implemented guerrilla marketing and online customer reviews to increase consumer buying interest. From the results of the interview, the influence of guerrilla marketing strategies and online customer reviews has a significant influence on increasing consumer buying interest. The use of creative and unique guerrilla marketing strategies can generate consumer buying interest by creating memorable experiences. Meanwhile, positive online customer reviews can build consumer trust and confidence in the product.
Co-Authors Lukitasari, Lenni Mardina, Tiara Misrita, Misrita Rachmiati, Desy Utami, Lusi Tri Wianie, Ramyola Arisha