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All Journal Jurnal Pengabdian Mandiri International Journal of Asian Business and Management (IJABM) Dharma Ekonomi INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
I Gusti Ayu Tirtayani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PENDAMPINGAN MANAJEMEN KEUANGAN SEDERHANA BAGI UMKM DI DESA BATUAN I Gusti Ayu Tirtayani; I Gede Pradana Marabella; I Kadek Dwi Rumaditha
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 12: Desember 2023
Publisher : Bajang Institute

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Abstract

Pentingnya manajemen keuangan bagi perusahaan dapat dilihat dari beberapa aspek. Perusahaan harus dapat mengidentifikasi sumber daya finansial yang tersedia, termasuk sumber daya internal seperti laba ditahan dan kas serta sumber daya eksternal seperti pinjaman. Dengan mengelola sumber daya finansial dengan baik, perusahaan dapat memaksimalkan penggunaan sumber daya yang tersedia dan menghindari biaya finansial yang tidak perlu. Manajemen keuangan juga melibatkan pengelolaan risiko. Risiko adalah kemungkinan terjadinya kerugian atau kegagalan dalam mencapai tujuan keuangan. Perusahaan harus dapat mengelola risiko dengan hati-hati untuk meminimalkan dampak negatifnya pada nilai perusahaan. Pengelolaan risiko meliputi pengidentifikasian risiko, evaluasi dampaknya, dan pengembangan strategi untuk mengurangi atau menghilangkan risiko tersebut. Dengan mengelola risiko dengan hati-hati, perusahaan dapat meningkatkan kemampuan mereka untuk menghasilkan arus kas yang stabil dan meminimalkan biaya finansial. manajemen keuangan juga melibatkan melakukan analisis keuangan yang baik. Analisis keuangan dapat membantu perusahaan mengidentifikasi peluang untuk meningkatkan arus kas dan memaksimalkan nilai perusahaan. Analisis keuangan dapat mencakup analisis rasio keuangan, analisis biaya-volume-laba, dan analisis arus kas. Dengan melakukan analisis keuangan yang baik, perusahaan dapat membuat keputusan keuangan yang lebih cerdas dan memaksimalkan penggunaan sumber daya finansial yang tersedia.
The Influence of Perceived Travel Risk, Celebrity Endorsement, and Destination Image on Attitude and Revisit Intention of Tourists I Putu Gde Sukaatmadja; I Gusti Ngurah Jaya Agung Widagda; Ni Nyoman Kerti Yasa; Putu Laksmita Dewi Rahmayanti; I Gusti Ayu Tirtayani
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5787

Abstract

This study aimed to explain how attitudes and revisit intentions are affected by celebrity endorsement, perceived risk of travel, and perception of the destination. The study's participants are domestic travelers who have been to Bali. 170 domestic tourists were included in the sample using a purposive sampling technique. Path Analysis utilizing SEM-PLS is the analysis method employed. The findings demonstrated that attitudes and intentions to revisit were negatively and significantly impacted by perceived travel risk. While celebrity endorsement has no impact on the intention to return, it has a positive and large impact on attitude. Additionally, views and inclinations to return are positively and significantly impacted by the final picture. The image of a destination is positively and significantly impacted by attitudes. thanks to celebrity support Impact on the intention to revisit is favorable and considerable. Because of this, it's critical for companies in the tourism industry to focus on among order to foster a positive attitude among visitors and increase their intention to return to Bali, perceived travel risk, celebrity endorsements, and destination image are used which is increasing
The Role of Self-Efficacy Mediates the Influence of Attitudes, Subjective Norms, and Language Competency on the Behavior of Using Balinese Language Continuously Ni Nyoman Kerti Yasa; Putu Laksmita Dewi Rahmayanti; I Gst Ngurah Jaya Agung Widagda; I Gusti Ayu Tirtayani
International Journal of Asian Business and Management Vol. 3 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i3.9132

Abstract

The objective of this study is to examine and elucidate the mediating effect of self-efficacy on the influence of attitudes, subjective norms, language competency, and the desire to consistently utilize the Balinese language. The study's population comprises a younger generation of individuals from the Balinese community who have the responsibility of upholding the local culture through consistent utilization of the Balinese language. A purposive sampling strategy was employed, utilizing a sample size of 200 individuals. The used analytical methodology involves the utilization of Path Analysis through the implementation of Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study findings indicate that attitude does not exert any influence on the continuous usage intention of Balinese. However, subjective norms demonstrate a positive and statistically significant impact on the continuous usage intention of Balinese. Additionally, Balinese language competence also exhibits a positive and statistically significant effect on the continuous usage intention of Balinese. Subsequently, the variables of attitude, subjective norm, and Balinese language competence exhibit a noteworthy and constructive impact on self-efficacy in Balinese language proficiency. Furthermore, self-efficacy demonstrates a positive and substantial influence on the intention to consistently utilize the Balinese language
DETERMINANTS OF CONSUMER SATISFACTION AND INTENTION TO REUSE ONLINE FOOD DELIVERY SERVICES: Influence of E-Servqual, Utilitarian Value, and Sales Promotion I Gst. Ngr. Jaya Agung Widagda K; I Gusti Ayu Dewi Adnyani; Cok Istri Anastasia Wedari; Putu Laksmita Dewi Rahmayanti; I Gusti Ayu Tirtayani
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 12 (2024): DECEMBER
Publisher : Adisam Publisher

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Abstract

The objective of this study is to elucidate the mediating effect of satisfaction on the relationship between e-service quality, utilitarian value, sales promotion, and the intention to reuse online food delivery services. The research population comprises individuals who utilize online meal delivery services in Denpasar City, with an undisclosed quantity. A purposive sampling strategy was employed to select a sample size of 210 individuals. The employed analytical methodology involves the utilization of Path Analysis through Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings of the study indicate that e-service quality, utilitarian value, and sales promotions exert a favorable and statistically significant impact on both consumer happiness and the desire to reuse online food delivery services. Similarly, it may be observed that satisfaction plays a partial mediating role in the relationship between e-service quality, utilitarian value, sales promotion, and reuse intentions. Hence, it is essential for service providers to continually enhance the quality of e-service quality, utilitarian value, and sales promotions to augment consumer satisfaction and foster the intention to reuse online meal delivery services.
Pengaruh Social Media Marketing terhadap Niat Beli ESQA Cosmetics Melalui Brand Trust Ni Putu Wina Yustina Maharani; I Gusti Ayu Tirtayani; Komang Widhya Sedana Putra; Desak Made Febri Purnama
Dharma Ekonomi Vol. 32 No. 2 (2025): November: DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v32i2.360

Abstract

The local cosmetics industry in Indonesia continues to grow rapidly and has become increasingly popular among Generation Z. However, the boycott issue against ESQA Cosmetics, triggered by a controversy involving one of its founders, has led to a decline in consumer trust. This study aims to examine the influence of social media marketing on purchase intention through brand trust in the case of ESQA Cosmetics. The research was conducted in Bali using a quantitative approach with an explanatory research design. Data were collected through an online questionnaire involving 110 Generation Z respondents who had never purchased ESQA products but had interacted with ESQA’s official social media account (@esqacosmetics). Data analysis was performed using SmartPLS with mediation testing to examine the relationships among variables. The results indicate that social media marketing has a positive and significant effect on purchase intention through brand trust, suggesting that the effectiveness of social media strategies can strengthen brand trust and ultimately increase consumer purchase intention. This finding highlights that brand trust serves as a key psychological mechanism linking social media marketing to purchase behavior. The study recommends that ESQA Cosmetics enhance interaction and transparency in its social media communication, provide prompt responses to consumers, and emphasize the authenticity and benefits of its products to rebuild trust and strengthen purchase intention following the boycott issue.
Co-Authors Cok Istri Anastasia Wedari Desak Made Febri Purnama I Gede Pradana Marabella I Gst Ayu Dewi Adnyani I Gst Ngurah Jaya Agung Widagda I Gst. Ngr. Jaya Agung Widagda K I Gusti Ngurah Jaya Agung Widagda I Kadek Dwi Rumaditha I Putu Gde Sukaatmadja Komang Widhya Sedana Putra P Ni Nyoman Kerti Yasa Ni Putu Wina Yustina Maharani Rahmayanti, Putu Laksmita Dewi