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All Journal Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Sains Terapan Pariwisata Jurnal Pengabdian Masyarakat Jurnal Media Akademik (JMA)
Elvira Damayanti
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary Other

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Journal : Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia

 1 
Storynomics Bermuatan Narasi Puitik-Ekologis pada Lokapasar Zaskia Mecca Elvira Damayanti; Ambarwati, Ari; Alvin Rizqy Al Qodim
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia SPECIAL EDITION: LALONGET VI
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.vi.21629

Abstract

Storynomics, poetic narratives, and local ecology can be collaborated to support the creative economy sector with different and more inherent values. This study aims to dissect ecologically charged poetic narratives in storynomics in the Zaskia Mecca (ZM) marketplace. The data in this study are poetic narratives in the data source in the form of product descriptions of the ZM brand on the Shopee Indonesia marketplace. Data were collected using reading and note-taking techniques. Data findings were analyzed using content analysis. The results show that the unique ecology of the archipelago utilized in the poetic narrative is the landscape of the Maluku Islands, Labuan Bajo, Belitung Geopark, Mentawai, Kelimutu, Derawan, Palembang, and Bogor. The typical flora of the archipelago that appears are sandalwood, tuberose, kadupul, and Rafflesia Arnoldii. Through this study, it is hoped that other brands will take similar steps to encourage a more valuable creative economy movement while preserving ecological insights.
Co-Authors Alvin Rizqy Al Qodim Ambarwati, Ari Ari Ambarwati Bambang Karnain P Dyah Werdiningsih Harsono Teguh Muhammad Faesal Muhammad Iqbal Fasa Mulyati Mulyati