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REGISTER ANALYSIS OF KIT KAT’S ADVERTISING POSTER Fajar Khoiriah, Umul; Laila, Malikatul; Haryati, Dwi
Dialectical Literature and Educational Journal Vol. 9 No. 1 (2024): Dialectical Literature and Educational Journal
Publisher : Department of English Education, Universitas Panca Sakti Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51714/dlejpancasakti.v9i1.103.pp.1-7

Abstract

This research aims to analyze the advertising poster of Kit Kat as a producer of chocolate product by the register analysis. The research approach is descriptive qualitative. The research utilizes the register analysis comprising the context of culture, context of situation, the activity sequence and text structure, and interpretation of the interpersonal meaning of the text. Each of the analysis has function to give a clear picture of the implementation and evaluation of the poster advertising of Kit Kat in targeting its consumers. Moreover, Kit Kat can understand the social situation in especially in Indonesia and compare this advertising poster to understand consumers deeper and more comprehensive in order to be successful in delivering the message.
Persepsi Mahasiswa Jurusan Hukum dalam Penggunaan AI untuk Menerjemahkan Dokumen Legal: Peluang dan Tantangan Fajar Khoiriah, Umul; Shinta Fatimatus Siha, Aninda; Hanifah Rahmani, Putri; Sutopo, Anam; Haryanti, Dwi
JPGENUS: Jurnal Pendidikan Generasi Nusantara Vol 2 No 2 (2024): Jurnal Pendidikan Generasi Nusantara (JPGENUS), Edisi Juli-Desember 2024
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/4rvf3x89

Abstract

In this era, AI has influenced into all aspects of life, even in the world of translation. In this research, the researchers are interested in investigating law students' perceptions related to AI in legal document translation. This research is important because the use of AI in the translation of legal documents can speed up the translation process. This study examines the benefits of using AI in legal document translation according to law students and challenges in using AI in legal document translation according to law students. This study uses a qualitative study method, by conducting interviews with 2 law students. The data was analyzed using thematic method of analysis. In this study, the findings is law students perceive AI as a beneficial tool for translating legal documents due to its efficiency and accessibility, but emphasize the necessity of human review to ensure contextual accuracy and adherence to legal standards. For future research, it is recommended to add different fields of legal documents and be more specific in examining the AI applications used.