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Pelatihan Kewirausahaan dan Manajemen Usaha pada Anggota Koperasi Pemasaran Berkah Amanah Mandiri Kabupaten Madiun Istiqaroh, Choirum Rindah; Herawati, Novy Rachma; Faujianto, Samsu Anhari
Studi Kasus Inovasi Ekonomi Vol. 8 No. 02 (2024)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v8i02.34750

Kewirausahaan memiliki peranan penting sehingga banyak diminati oleh masyarakat saat ini. Pentingnya wirausaha di dalam masyarakat tersebut tidak sekedar menjadi ‘alat’ untuk melakukan perbaikan dan perubahan di dalam kualitas hidup diri dan masyarakat, tetapi juga wirausaha juga dibuktikan dapat berperan signifikan di dalam mewujudkan kualitas diri masyarakat dan bangsa. Selain menumbuhkan jiwa kewirausahaan, manajemen usaha juga diperlukan untuk keberlangsungan usaha yang ada. Saat ini para pelaku UMKM (Usaha Mikro Kecil Menengah) di wilayah Kabupaten Madiun tergabung dalam suatu wadah yang bernama Koperasi Pemasaran Berkah Amanah Mandiri, walaupun tidak semuaya tergabung dalam koperasi pemasaran, jumlah anggota dari koperasi ini bisa dikatakan juga masih sedikit sebesar 30 orang, dan koperasi pemasaran ini merupakan satu-satunya yang ada di wilayah Kabupaten Madiun,. Adapun usaha yang dijalankan adalah makanan minuman, kriya/kerajinan (homemade) dan batik. Metode yang digunakan dalam kegiatan pengabdian ini adalah petaihan dan juga pendampingan, adapun tujuan lainnya pengabdian ini adalah menambah pengetahuan dan juga skill yang dimiliki oleh para pelaku usaha, serta memberikan pendampingan tentang kewirausahaan dan juga manajemen usaha kepada masing-masing pelaku usaha,dan meningkatkan kesadaran dari para pelaku usaha tentang manfaat dan keuntungan dari koperasi. Anggota peserta yang hadir dalam pelatihan sebanyak 15 orang, Dimana para peserta pelatihan sangat antusias mengikuti pelatihan, dan merasakan dampak positif pelatihan. Para peserta mengikuti sesi diskusi manajemen usaha dan kewirausahaan serta mengikuti pelatihan digital marketing hingga tuntas. Hasilnya para peserta pelatihan mampu membuat iklan produk secara digital, dan mampu membuat tampilan dan konten yang menarik untuk masing-masing produknya, sehingga mereka lebih semangat dalam mempromosikan produk-produknya secara digital. Serta, peserta dapat melakukan penyusunan laporan keuangan dengan baik.

Integration of Bumdes to Encourage Village Community Economic Activities Istiqaroh, Choirum Rindah; Warnaningtyas, Hartirini; Indartini, Mintarti; Wihara, Dhiyan Septa
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 5 (2024): September 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i5.2936

Purpose: The establishment of Village-Owned Enterprises (BUMDes) aims to stimulate economic growth in rural areas. Each BUMDes is expected to align with the community's needs, particularly in supporting local economic activities. As a result, BUMDes should be viewed not as competitors by local businesses, but as partners that strengthen the village economy. This research aims to compare the economic conditions of the village community before and after the establishment of BUMDes Wonosegoro, focusing on the positive impacts and significant changes that occurred. Design/methodology/approach: This study uses a quantitative approach with Paired Sample t-test analysis to measure significant changes in community economic activities before and after the presence of BUMDes. The respondents in this study consisted of 30 residents of Cermo Village, Kare Sub-district, Madiun Regency, who were randomly selected to ensure good representation of the village population. Findings: The results of this study show that there are significant differences in several economic variables after the establishment of BUMDes Wonosegoro. Specifically, there was an increase in variables X4 and X5, indicating that BUMDes has successfully increased income and economic activities in the village. However, other variables did not show significant changes, suggesting that the impact of BUMDes may take longer to materialize across all aspects of the village economy. Research limitations/implications: This research focuses only on one BUMDes in Cermo Village. Therefore, the results may not be fully generalizable to BUMDes in other areas. Further research comparing multiple BUMDes in different villages is needed to provide a broader picture and enrich the findings of this study. Practical implications: The results of this study can be used as evaluation material for BUMDes Wonosegoro managers to improve synergy with the needs of village communities. By optimizing the role of BUMDes, it is expected that community welfare will be enhanced through local job creation and sustainable economic empowerment. Originality/value: This research offers an original comparative analysis of the impact of BUMDes on village economic activities using quantitative statistical methods. This study contributes to the literature on the role of BUMDes in rural economic development, especially in the context of Indonesian villages. Paper type: Research paper

Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan (Studi pada Salafiyah Bakery Maospati Magetan) Suparno, Rizqi Firdaus; Istiqaroh, Choirum Rindah; Mutmainah, Mutmainah
Jurnal Mahasiswa Manajemen Vol. 4 No. 02 (2023): Jurnal Mahasiswa Manajemen
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/mahasiswamanajemen.v4i02.9657

Background - Identification of internal company factors and external environmental factors that affect the company. Objectives - This study aims to identify the right and competitive strategy for Salafiyah Bakery. Design/ Methodology/ Approach - Conducted using the SWOT analysis method. (Strengths, Weaknesses, Opportunities, Threats). This research method is a qualitative approach using a descriptive analysis method on 4 respondents, namely business owners and 2 bakery employees and 1 consumer. Data collection was carried out by observation, interviews, questionnaires submitted by respondents, and documentation. Then the data obtained from the results of data collection were analyzed using SWOT, IFAS, EFAS and IE analysis. Based on the results of the internal factor analysis, 6 strengths and 6 weaknesses were found. While the external factors identified were 6 opportunities and 5 threats. Conclusion - Based on the analysis of the results of the IFAS matrix, it produced a value of 2.74 and the EFAS matrix produced a figure of 3.22. In the IE matrix diagram, this study shows that the Salafiyah Bakery business is in the growth quadrant which is in the second quarter, which means that the company can implement a growth strategy. Research Limitations - This study has several limitations. First, the research time is relatively short. Second, one of the key informants in this study was difficult to contact, which resulted in a lack of important information from relevant perspectives. These limitations can affect the quality of the data collected and the analysis conducted.

Exploring the potential: Small-scale tourism entrepreneurship in emerging markets Yuliastuti, Hilda; Kamsariaty, Kamsariaty; Istiqaroh, Choirum Rindah; Mastuti, Dian Nur; Yosepha, Sri Yanthy; Irmadiani, Nadia Dwi; Suryawan, Ryan Firdiansyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2081

Purpose: This study explores small-scale tourism entrepreneurship in emerging markets to uncover what drives entrepreneurs in this sector. By analyzing factors such as entrepreneurial intentions, perceived opportunities, skills, and market knowledge, this study offers insights into entrepreneurship dynamics in tourism. Research Methodology: Studying small-scale tourism entrepreneurship in emerging markets using a qualitative approach means using methods that focus on understanding the experiences, perceptions, and behaviors of individuals and organizations in the tourism industry. This method is valuable for capturing the complexity of entrepreneurial activities in these markets, where economic, social, and cultural factors significantly influence the success and sustainability of small-scale tourism businesses. Results: Entrepreneurial skills are crucial for success, and this study identifies the essential skills for entrepreneurs in these markets. Market knowledge is key for decision making, and this study highlights its importance in fostering sustainable entrepreneurship. Limitations: The focus on small-scale tourism entrepreneurship may overlook large-scale tourism ventures, which could also be significant drivers of economic development in emerging markets. Contributions: By combining these elements, this study offers a thorough understanding of the potential for small-scale tourism entrepreneurship in emerging markets with the goal of providing guidance for policymakers, practitioners, and aspiring entrepreneurs to stimulate industry expansion and progress. Novelty: This study explores how entrepreneurs in these markets tackle challenges and seize opportunities, highlighting their innovative strategies and their impact on local economies. Focusing on this less-explored area, this study aims to offer insights that can guide policymakers, empower entrepreneurs, and enrich academic discussions on entrepreneurship in emerging markets.

Exploring the potential: Small-scale tourism entrepreneurship in emerging markets Yuliastuti, Hilda; Kamsariaty, Kamsariaty; Istiqaroh, Choirum Rindah; Mastuti, Dian Nur; Yosepha, Sri Yanthy; Irmadiani, Nadia Dwi; Suryawan, Ryan Firdiansyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2081

Purpose: This study explores small-scale tourism entrepreneurship in emerging markets to uncover what drives entrepreneurs in this sector. By analyzing factors such as entrepreneurial intentions, perceived opportunities, skills, and market knowledge, this study offers insights into entrepreneurship dynamics in tourism. Research Methodology: Studying small-scale tourism entrepreneurship in emerging markets using a qualitative approach means using methods that focus on understanding the experiences, perceptions, and behaviors of individuals and organizations in the tourism industry. This method is valuable for capturing the complexity of entrepreneurial activities in these markets, where economic, social, and cultural factors significantly influence the success and sustainability of small-scale tourism businesses. Results: Entrepreneurial skills are crucial for success, and this study identifies the essential skills for entrepreneurs in these markets. Market knowledge is key for decision making, and this study highlights its importance in fostering sustainable entrepreneurship. Limitations: The focus on small-scale tourism entrepreneurship may overlook large-scale tourism ventures, which could also be significant drivers of economic development in emerging markets. Contributions: By combining these elements, this study offers a thorough understanding of the potential for small-scale tourism entrepreneurship in emerging markets with the goal of providing guidance for policymakers, practitioners, and aspiring entrepreneurs to stimulate industry expansion and progress. Novelty: This study explores how entrepreneurs in these markets tackle challenges and seize opportunities, highlighting their innovative strategies and their impact on local economies. Focusing on this less-explored area, this study aims to offer insights that can guide policymakers, empower entrepreneurs, and enrich academic discussions on entrepreneurship in emerging markets.

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