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All Journal Jurnal EMT KITA Journal of Industrial System Engineering and Management
Ardianti, Pipit
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Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mathematics Transportation

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Analisis Hubungan Antara Social Media Marketing dan Online Customer Review Terhadap Purchase Decision melalui Trust pada Aplikasi Tiktok sebagai Media Pemasaran Ardianti, Pipit; Cahyani, Putri Dwi; Hutami, Luisa Tria Hatmanti
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.1936

Abstract

Tiktok is a social media application that is currently gaining popularity among the public, because its interesting features and easy access make TikTok one of the most popular applications. Tiktok was originally only used as social media which was only intended for entertainment, but now Tiktok is also used by people to promote their products. The study's overarching goal is to learn how consumers' confidence in the TikTok app affects their purchasing choices in relation to Social Media Marketing and online Customer Reviews. The study used a purposive sample technique to collect data from 112 residents in Denpasar City. Surveys were sent out to gather data, which was then analyzed by multiple linear regression. The results show that Trust significantly influences Purchase Decisions, Social Media Marketing significantly influences Trust, online Customer Reviews significantly impact Trust, and Trust significantly impacts Purchase Decisions
Stakeholder Management in Developing a Sustainable Tourism Village Based on Renewable Energy Using RACI Matrix Ma'arif, Syamsul; Putrianti, Flora Grace; Indraswari, Nurul Myristica; Nhu, Dương Quế; Pujianingsih, Esti Dwi; Marsinta, Ana Kardiya; Ardianti, Pipit
Journal of Industrial System Engineering and Management Vol. 2 No. 2 (2023): Journal of Industrial System Engineering and Management (Edisi December)
Publisher : PT. SAFARI AMALIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56882/jisem.v2i2.25

Abstract

The tourism village offers cultural, natural, and authentic culinary experiences, but the growth of tourism villages must be managed sustainably to address adverse environmental impacts. Stakeholder management becomes a critical factor in planning a sustainable energy-based tourism village development project. This research aims to identify key stakeholders in the development project of the "Kampung Emas" tourism village based on renewable energy, understand their roles and responsibilities, and formulate stakeholder management strategies. The research was conducted by interviewing key stakeholders in the project and analyzing the results using the RACI Matrix table. The analysis identified four main stakeholders: the Village Head, the Tourism Awareness Group Chair, the Restaurant Manager, and the Academician. The Village Head plays a strategic role as the information disseminator at the village level; the Tourism Awareness Group Chair is fully responsible for the critical phases of the project, the Restaurant Manager has responsibilities in technical and strategic tasks, and the Academician contributes significantly to the analysis of each task. The proposed stakeholder management strategy positions the Village Head as an information disseminator, the Tourism Awareness Group Chair as the primary spokesperson, the Restaurant Manager in strategic decision-making, and the Academician as a consultative partner. This approach is expected to support successfully implementing the renewable energy-based tourism village development project.
Co-Authors Flora Grace Putrianti Hutami, Luisa Tria Hatmanti Marsinta, Ana Kardiya Nhu, Dương Quế Nurul Myristica Indraswari Pujianingsih, Esti Dwi Putri Dwi Cahyani, Putri Dwi Syamsul Ma’arif