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Stakeholder Management in Developing a Sustainable Tourism Village Based on Renewable Energy Using RACI Matrix Ma'arif, Syamsul; Putrianti, Flora Grace; Indraswari, Nurul Myristica; Nhu, Dương Quế; Pujianingsih, Esti Dwi; Marsinta, Ana Kardiya; Ardianti, Pipit
Journal of Industrial System Engineering and Management Vol. 2 No. 2 (2023): Journal of Industrial System Engineering and Management (Edisi December)
Publisher : PT. SAFARI AMALIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56882/jisem.v2i2.25

Abstract

The tourism village offers cultural, natural, and authentic culinary experiences, but the growth of tourism villages must be managed sustainably to address adverse environmental impacts. Stakeholder management becomes a critical factor in planning a sustainable energy-based tourism village development project. This research aims to identify key stakeholders in the development project of the "Kampung Emas" tourism village based on renewable energy, understand their roles and responsibilities, and formulate stakeholder management strategies. The research was conducted by interviewing key stakeholders in the project and analyzing the results using the RACI Matrix table. The analysis identified four main stakeholders: the Village Head, the Tourism Awareness Group Chair, the Restaurant Manager, and the Academician. The Village Head plays a strategic role as the information disseminator at the village level; the Tourism Awareness Group Chair is fully responsible for the critical phases of the project, the Restaurant Manager has responsibilities in technical and strategic tasks, and the Academician contributes significantly to the analysis of each task. The proposed stakeholder management strategy positions the Village Head as an information disseminator, the Tourism Awareness Group Chair as the primary spokesperson, the Restaurant Manager in strategic decision-making, and the Academician as a consultative partner. This approach is expected to support successfully implementing the renewable energy-based tourism village development project.
THE IMPACT OF DIGITAL INNOVATION ON E-COMMERCE YOUNG CUSTOMER SATISFACTION IN VIETNAM Le, Minh-Hoa; Duong, Que-Nhu; Nguyen, Hieu-Nghia; Au, Quynh-Nhu; Pham, Nhat-Nam
Journal of Central Banking Law and Institutions Vol. 4 No. 1 (2025)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jcli.v4i1.264

Abstract

This study looks at the influence of digital innovation, notably AI-driven chatbots, on e-commerce consumer satisfaction among young customers in Vietnam. It investigates key factors influencing user satisfaction employing frameworks such as the Uses and Gratifications Theory (U&G), Technology Acceptance Model (TAM), and the Unified Theory of Acceptance and Use of Technology (UTAUT), including utilitarian, hedonic, technological, and social gratifications, privacy risk, and social influence. This research applies a quantitative method, with data collected through an online survey utilising snowball sampling, yielding responses from 1,007 individuals aged 18 to 30. SPSS and PLS-SEM tools are used in the statistical analysis. This study finds that utilitarian, hedonic, technological, and social gratifications positively and substantially impact user satisfaction. Aside from this finding, when engaging with chatbots, consumers are often affected by suggestions and endorsements from peers and their larger social context. This highlights the significance of peer validation and social dynamics in determining user satisfaction. Additionally, Privacy Risks do not substantially impact satisfaction, indicating that customers prioritise practical and emotional advantages over data security concerns when engaging with chatbots. Practical implications include strategically using digital innovation, making reasonable assumptions about privacy risks, and adding social elements to improve consumer satisfaction in Vietnam’s thriving e-commerce industry. This study provides valuable insights for companies navigating digital innovation in Vietnam’s e-commerce ecosystem and digital banking.
Customer Satisfaction Mapping of Hot Mix Asphalt Products Using Importance-Performance Analysis Mantolas, Herlina; Kurniawan, V. Reza Bayu; Ma'arif, Syamsul; Quế-Nhu, Dương
Science Tech: Jurnal Ilmu Pengetahuan dan Teknologi Vol 11 No 2 (2025): August
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/st.vol11.no2.a19185

Abstract

The construction industry, particularly road construction, supports economic growth and enhances community mobility. One of the primary challenges is ensuring that the quality of hot mix asphalt (HMA), a critical component in road construction, aligns with customer needs and expectations. This study aims to evaluate customer satisfaction with HMA products produced by PT. SKS in Yogyakarta. The Importance-Performance Analysis (IPA) approach was employed to identify gaps between the product's actual performance and the importance level expected by customers. Data were collected from 25 respondents using a Likert-scale questionnaire covering 20 service attributes, including guest facilities, product services, and quality control. The data were analyzed using a Cartesian diagram to map attributes into four priority quadrants. The findings revealed that the average performance score (3.93) was slightly lower than the average importance score (4.13), indicating gaps in several attributes. Attributes such as the availability of project safety shoes (Q8) and accessibility (Q9) fell into Quadrant A, requiring immediate improvement. Meanwhile, attributes like product quality (Q14) and delivery reliability (Q12) in Quadrant B must be maintained. This study concludes that enhancing the priority attributes in Quadrant A can significantly improve customer satisfaction. The findings provide strategic recommendations for the company to enhance efficiency, improve product quality, and meet customer expectations.