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All Journal Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen
Kurniawansyah, K
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Economics, Econometrics & Finance Social Sciences

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PENINGKATAN PELANGGAN PADA PT. TELKOMSEL SUMBAWA MELALUI PENERAPAN STRATEGI RELATIONSHIP MARKETING Sawiliyah, S; Kamaruddin, K; Kurniawansyah, K
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 3 No. 2 (2023): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v3i2.1346

Abstract

This study aims to know the effect of relationship Marketing on increasing the number of customers at PT. Telkomsel Sumbawa. The type of study used in this study was associative approach which aims to determine the relationship between variables and verify whether a variable causes the variable to change or not. The type of data used in this study was quantitative data in the form of scoring results of respondents' answers regarding the object under study. This quantitative data was obtained directly from the original source, namely research respondents who were collected using a research instrument in the form of a questionnaire. The number of samples used as respondents in this study was 100 people who were selected using accidental sampling techniques. The data that has been collected was processed using the SPSS application to be studied using simple linear regression analysis techniques, partial hypothesis testing (t test), and determinant coefficient test (R2). The results of this study showed the relationship marketing had a positive and significant effect on increasing the number of customers at PT. Telkomsel Sumbawa. The effect of relationship marketing on increasing the number of customers at PT. Telkomsel Sumbawa was 36.1%, while the remaining of 63.9% was affected by other variables outside this study, such as product quality, service quality and customer satisfaction.
STRATEGI PENGEMBANGAN USAHATANI KOPI ARABIKA DI DESA TEPAL KECAMATAN BATULANTEH KABUPATEN SUMBAWA Aprianti, Furna; Kurniawansyah, K; Asmini, A
Jurnal Ekonomi & Bisnis Vol. 12 No. 3 (2024): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v12i3.1885

Abstract

This study aims to formulate strategies that can be implemented in efforts to develop Arabica coffee farming in Tepal Village, Batulanteh Sub-District, Sumbawa District. This type of research is descriptive research with a quantitative approach. The type of data used was qualitative data obtained directly from research informants using interview techniques. The informants in this study were all coffee farmers in Tepal Village, totaling 35 people. Data analysis in this study was carried out using the SWOT analysis technique. The results of this study showed that the strategy for developing Arabica coffee farming in Tepal Village, Batulanteh Sub-District is in quadrant I. The strategy that can be applied in this condition is to support an aggressive policy (growth-oriented strategy). This can be done by utilizing all the strengths and opportunities available to overcome the various weaknesses and threats faced. The results of the SWOT analysis that has been carried out produce four alternative strategies, namely SO strategy, WO strategy, ST strategy and WT strategy. However, the alternative strategy that is a priority in efforts to develop Arabica coffee farming in Tepal Village, Batulanteh District is to implement the SO strategy which is implemented by utilizing the strengths owned to be able to optimize all existing opportunities. The alternative strategies produced are: 1). Increase the quantity and quality of production by utilizing all available resources, and 2). Expand the marketing network by utilizing technological advances in the field of information and communication.
EFEK IKLAN SELEBGRAM SEMARAS SIA DALAM MENINGKATKAN MINAT KONSUMEN MELAKUKAN PEMBELIAN ONLINE PRODUK UMKM Kurniawansyah, K; Fitriyani, Ika; Arisky, Ragil
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 4 No. 2 (2024): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v4i2.1821

Abstract

This study aims to know the effect of Semaras Sia selegram advertisements on consumer interest in purchasing online of MSME products. The type of this study was associative which aims to examine the effect of Semaras Sia selegram advertisements (X) on consumer interest in purchasing online of MSME products (Y). The type of data used was quantitative data collected directly by researchers from research respondents using a research instrument in the form of a questionnaire. The sample used in this study were netizens who liked advertising posts from Semaras Sia selegram, totaling 95 people and selected using non-probability sampling techniques with convenience sampling or accidental sampling methods. The data analysis tools used simple linear regression analysis techniques, t test, and the coefficient of determination (R2) test. Based on the results of the hypothesis test, it showed that the calculated t value was 3.748, which was greater than the t table value of 1.986 (3.748?1.986) and the resulting probability value was 0.000, which was less than 0.05 (0.000?0.05), so it can be stated that Semaras Sia selegram advertisements had a positive and significant effect on consumer interest in purchasing online of MSME products. The ability of Semaras Sia selegram advertisements in explaining the variation of changes on consumer interest in purchasing online of MSME products was 13.1%, while the remaining of 86.9% was affected by other variables outside this research model, such as information quality, information value, media display, price, and trust.
STRATEGI MENINGKATKAN KEUNGGULAN DAYA SAING PRODUK UMKM DI KABUPATEN SUMBAWA MELALUI KAPABILITAS PEMASARAN DAN ORIENTASI PASAR Kurniawansyah, K; Pamungkas, Binar Dwiyanto; Ardayensy, Meisi
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 5 No. 1 (2025): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v5i1.2052

Abstract

This study aims to determine strategies to increase the competitive advantage of MSME products in Sumbawa District through marketing capabilities and market orientation. The type of this study was associative study which aims to examine the effect of marketing capabilities (X1) and market orientation (X2) on the competitive advantage of MSME products in Sumbawa District (Y). The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 68 MSME actors in Seketeng Village. Determination of respondents in this study used a probability sampling technique with the simple random sampling method. The data used in this study was processed using the SPSS application to be analyzed using multiple linear regression analysis techniques, partial hypothesis testing (t test), simultaneous hypothesis testing (F test), and coefficient of determination testing (R2). The results of this study indicate that marketing capabilities and market orientation had a positive and significant effect on the competitive advantage of MSME products in Sumbawa District, both partially and simultaneously. The contribution of marketing capabilities and market orientation in effecting the competitive advantage of MSME products in Sumbawa District was 41.7%, while the remaining of 58.3% was effected by other variables outside this research model, such as product quality, price, marketing strategy, and regulations.
RETRIBUSI PARKIR DAN RETRIBUSI PASAR DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH KABUPATEN SUMBAWA Apriani, Fita; Kurniawansyah, K; Ismawati, I
Jurnal Ekonomi & Bisnis Vol. 13 No. 1 (2025): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v13i1.2059

Abstract

This study aims to know the effect of parking retribution and market retribution on District Own Source Revenue in Sumbawa district. The type of this study was associative study. The type data used in this study was quantitative data. The source of data in this study was secondary in the form of time series. The methods used to collect data were through interviews and documentation. The data analysis tool used was multiple linear regression and the data was processed using the SPPS application. The results of the study showed the regression equation Y= 1.764 + 54.30X1 – 15.032X2 + e. Parking Retribution (X1) did not have significant effect District Own Source Revenue (Y) in Sumbawa district it was based on the result of t-value was lower than t-table (1.177 < 2.353). Furthermore Market Retribution (X2) did not have significant effect on District Own Source Revenue (Y) in Sumbawa district, it was based the result of t-value was lower than t-table (1.480 < 2.353). Then parking retribution and market retribution did not have significant effect on District Own Source Revenue in Sumbawa district, it was based on the result of f-value was lower than f-table (1.421 < 9.55). The coefficient of determination or R-square was 0.144, thus the percentage effect of Parking retribution (X1) and Market retribution (X2) on District Own Source Revenue (Y) in Sumbawa district was 14.4%, while 85.6% was affected by other variables were not studied, such as population, local taxes, inflation, and number of tourist visits.
Co-Authors Apriani, Fita Aprianti, Furna Ardayensy, Meisi Arisky, Ragil Asmini, A Binar Dwiyanto Pamungkas, Binar Dwiyanto Fitriyani, Ika Ismawati, I K Kamaruddin Sawiliyah, S