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All Journal Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen
Ismawati, I
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Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH SEKTOR PARIWISATA TERHADAP PENDAPATAN ASLI DAERAH (PAD) KABUPATEN SUMBAWA BARAT Dewi, Sinar Laksamana; Ismawati, I; Sumbawati, Novi Kadewi
Jurnal Ekonomi & Bisnis Vol. 12 No. 3 (2024): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v12i3.1858

Abstract

This study aims to determine the effect of the tourism sector on the Locally-Generated Revenue (PAD) of West Sumbawa District. This type of research is associative which aims to analyze the influence of the tourism sector which is proxied by the number of tourist visits (X) on the Locally-Generated Revenue (PAD) of West Sumbawa District. The type of data used was quantitative data. This study used secondary data collected using documentation techniques obtained from documents published by the Central Statistics Agency (BPS) of West Sumbawa District. The collected of data was processed using statistical processing software Statistical Package for The Social Science (SPSS) to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and determinant coefficient testing (R2). The results of this study showed that tourist visits had a positive and significant effect on the Locally-Generated Revenue (PAD) of West Sumbawa District. This means that the more tourists who come to visit will increase the more Locally-Generated Revenue (PAD) of West Sumbawa District. Likewise, the decrease in the number of tourists who come to visit will decrease the more Locally-Generated Revenue (PAD) of West Sumbawa District. The ability of the tourist visit variable to effect on the Locally-Generated Revenue (PAD) of West Sumbawa District was 59.4%, while the remaining of 40.6% was effected by other variables outside this research model, such as the number of tourist attractions, the number of cultural attractions, the number of hotels, and the number of restaurants.
STUDI KOMPARATIF TINGKAT PENDAPATAN PELAKU BISNIS YANG MENGGUNAKAN STRATEGI PEMASARAN OFFLINE DAN ONLINE (Studi Pada Pelaku Bisnis Thrifting Di Pasar Utan) Asmini, A; Ismawati, I; Hendrawan, Ade
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 4 No. 2 (2024): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v4i2.1824

Abstract

This study aims to compare income levels between thrifting business actors at Utan Market who use offline and online marketing strategies. The type of this study was comparative study, and the type of data used was quantitative obtained directly from informants using interview guidelines. The informants in this study were 30 thrifting business actors at Utan Market, consisting of 15 thrifting business actors who used offline marketing strategies and 15 thrifting business actors who used online marketing strategies. The data analysis technique in this study was carried out using the Shapiro-Wilk normality test technique, paired samples statistics test, paired samples correlations test, and paired samples t-test. The results of this study showed that there was a significant difference in income levels between thrifting business actors at Utan Market who use offline and online marketing strategies. The income level of thrifting business actors at Utan Market who used online marketing strategies was higher than the income level of thrifting business actors who used offline marketing strategies. Thus, it can be stated that the implementation of online marketing strategies was a very important aspect in increasing the income of thrifting business actors at Utan Market. Through the implementation of online marketing strategies, it can make it easier for thrifting business actors to reach a wider market share. Thrifting business actors can offer their products to consumers more widely without being limited by place and time, thereby increasing sales activity which has an impact on increasing the income of thrifting business actors.
KREDIBILITAS INFLUENCER DALAM MEMPENGARUHI MINAT BELI KONSUMEN PRODUK SKINCARE MS GLOW DI KABUPATEN SUMBAWA Ismawati, I; Safira, Manar Nabila
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 5 No. 1 (2025): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v5i1.2050

Abstract

This study aims to determine the credibility of influencers in influencing consumer purchasing interest in MS Glow skincare products in Sumbawa District. The type of this study was associative study which aims to examine the effect of influencer credibility (X) on consumer purchasing interest in MS Glow skincare products in Sumbawa District (Y). The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 50 consumers of MS Glow skincare products in Sumbawa District. Determination of respondents in this study used a non-probability sampling technique with the accidental sampling method. The data used in this study was processed using the SPSS application to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and coefficient of determination testing (R2). The results of this study indicate that influencer credibility had a positive and significant effect on consumer purchasing interest in MS Glow skincare products in Sumbawa District. The ability of the influencer credibility variable to effect on consumer purchasing interest in MS Glow skincare products in Sumbawa District was 63.5%, while the remaining of 36.5% was effected by other factors not examined in this study, such as price, location, product quality and service quality.
RETRIBUSI PARKIR DAN RETRIBUSI PASAR DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH KABUPATEN SUMBAWA Apriani, Fita; Kurniawansyah, K; Ismawati, I
Jurnal Ekonomi & Bisnis Vol. 13 No. 1 (2025): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v13i1.2059

Abstract

This study aims to know the effect of parking retribution and market retribution on District Own Source Revenue in Sumbawa district. The type of this study was associative study. The type data used in this study was quantitative data. The source of data in this study was secondary in the form of time series. The methods used to collect data were through interviews and documentation. The data analysis tool used was multiple linear regression and the data was processed using the SPPS application. The results of the study showed the regression equation Y= 1.764 + 54.30X1 – 15.032X2 + e. Parking Retribution (X1) did not have significant effect District Own Source Revenue (Y) in Sumbawa district it was based on the result of t-value was lower than t-table (1.177 < 2.353). Furthermore Market Retribution (X2) did not have significant effect on District Own Source Revenue (Y) in Sumbawa district, it was based the result of t-value was lower than t-table (1.480 < 2.353). Then parking retribution and market retribution did not have significant effect on District Own Source Revenue in Sumbawa district, it was based on the result of f-value was lower than f-table (1.421 < 9.55). The coefficient of determination or R-square was 0.144, thus the percentage effect of Parking retribution (X1) and Market retribution (X2) on District Own Source Revenue (Y) in Sumbawa district was 14.4%, while 85.6% was affected by other variables were not studied, such as population, local taxes, inflation, and number of tourist visits.
Co-Authors Apriani, Fita Asmini, A Dewi, Sinar Laksamana Hendrawan, Ade Kurniawansyah, K Safira, Manar Nabila Sumbawati, Novi Kadewi