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All Journal Jurnal Abdi Masyarakat Ilmu Ekonomi [J.A.M.I.E.] Jurnal Ekonomi MEDIA RISET EKONOMI
Prihandoyo, C.
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Economics, Econometrics & Finance

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PEMANFAATAN DIGITAL SEBAGAI PUSAT INFORMASI DI DESA BANGUN MULYA Prihandoyo, C.; Indriastuty, Nina; Iskandar, Amir; Maharani, Aliyah
Jurnal Abdi Masyarakat Ilmu Ekonomi (JAMIE) Vol. 6 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/jamie.v6i1.323

Abstract

Digital Information Center (DIC) is an entity that plays a central role in managing, storing, and providing access to various types of information in digital form. DIC plays an important role in this digital era, where the amount and variety of data continues to grow rapidly. PID's main role in collecting, managing and distributing digital information to users. The discussion covered various types of DIC such as digital libraries, electronic archives, and government information portals. We also highlight the challenges faced by DIC, including managing privacy, data security, and the importance of information disclosure. This research underlines that DIC not only facilitates access to information, but also plays an important role in forming a knowledge society in the digital era. Bangun Mulya Village is currently starting to implement a digital platform that contains social media information related to activities in the village. Keywords : Center, Information, Digital
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN DI KEDAI KOPI HITAM MANIS BONTO BULAENG Prihandoyo, C.; Dedy Deomedes, Stepanus; Hermawansyah, Adi
MEDIA RISET EKONOMI [MR.EKO] Vol 3 No 4 (2024): MEDIA EKONOMI [MR.EKO]
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/mreko.v3i4.541

Abstract

The aim of this research is to analyze the Marketing Strategy of the Black Sweet Coffee Shop in increasing its sales volume amidst very tight competition using SWOT analysis, by identifying internal and external factors that influence marketing success. This research was conducted to determine the SWOT analysis carried out by Kedai Kopi Hitam Manis in carrying out the marketing mix and to determine marketing implementation in an effort to increase sales volume. The tool used is a qualitative approach which is classified as field research and in collecting data it uses observation, interviews and documentation methods. . Data analysis was carried out by reducing data, presenting data and drawing conclusions. The conclusions of this research show that in the implementation of SWOT at the Black Manis Bonto Bulaeng coffee shop, the strengths are the quality of the products produced, affordable prices, direct sales promotion through online media and strategic location in the middle of a densely populated residential area. Weaknesses include the difficulty of getting good quality human resources and limited parking space for visitors. In the opportunity there is a wide market share, increasing number of business places because drinking coffee has become part of people's lifestyle, but in the threat there is the emergence of new competitors who of course have new strategies that are much better. Apart from that, in its implementation, the marketing strategy to increase the sales volume of Kedai Kopi Hitam Manis Bonto Bulaeng carries out a product strategy by looking for cheap suppliers, a price strategy by making prices affordable, a place strategy by improving the facilities of the place that places music players and a promotion strategy using the word promotion method. of mouth and through social media.
The Influence of Marketing Mix on Aice Ice Cream Purchase Decision in Balikpapan: Marketing mix Erlimisnawati, Erlimisnawati; Prihandoyo, C.; Hermawansyah, Adi
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research is aims to determine the impact of the marketing mix on the purchasing decisions of Aice ice cream in Balikpapan. The study was conducted at PT. Shunli Aneka Food and Aice outlets in Balikpapan with 385 respondents. This research utilized a quantitative method. Data collection was carried out by distributing questionnaires directly. The data analysis technique in this study was multiple linear regression analysis, including testing the instrument, classical assumption tests, and hypothesis testing partially (t-test). The results of the multiple linear regression analysis indicate that the product, price, promotion, and location have a positive and significant influence on purchasing decisions, both partially and simultaneously.
Co-Authors Adi Hermawansyah Dedy Deomedes, Stepanus Erlimisnawati, Erlimisnawati Indriastuty, Nina Iskandar, Amir Maharani, Aliyah