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PENGARUH MINDFULNESS DALAM KOMUNIKASI ANTARUMAT BERAGAMA DALAM MENCIPTAKAN KERUKUNAN: PENDEKATAN KUANTITATIF WIDIYANTO, WIDIYANTO; JULIANTI, MEGA
PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi Vol. 3 No. 4 (2023)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/paedagogy.v3i4.2720

Abstract

The study aims to investigate the influence of Mindfulness practices in interreligious communication on the creation of congregations. Religious interraciality is an important aspect of the diversity of societies that requires an inclusive and sustainable approach. Mindfulness , as the ability to be fully present in the present moment without judgment, has been widely recognized for enhancing understanding, empathy, and interpersonal connectivity. In the context of inter-religious communication, Mindfulness practices can play a key role in reducing conflict, enhancing mutual understanding, and promoting tolerance. The study uses a qualitative approach by conducting in-depth interviews and content analysis of the narratives of participants involved in an interreligious communication training program that incorporates the element of Mindfulness . The results show that Mindfulness practice allows participants to develop a deeper awareness of stereotypes, prejudices, and negative perceptions of other groups. By enhancing the ability to manage emotional reactions and increasing the conscious presence in interreligious interactions, participants an increase in respect, the courage to listen to different views, and the willingness to find commonalities as well as understand differences. ABSTRAKPenelitian ini bertujuan untuk menyelidiki pengaruh praktik Mindfulness dalam komunikasi antarumat beragama terhadap penciptaan kerukunan. Kerukunan antarumat beragama adalah aspek penting dalam keberagaman masyarakat yang membutuhkan pendekatan yang inklusif dan berkelanjutan. Mindfulness , sebagai kemampuan untuk hadir secara penuh dalam momen saat ini tanpa penilaian, telah diakui secara luas untuk meningkatkan pemahaman, empati, dan keterhubungan antarindividu. Dalam konteks komunikasi antarumat beragama, praktik Mindfulness dapat memainkan peran kunci dalam mengurangi konflik, meningkatkan saling pengertian, dan mempromosikan toleransi. Studi ini menggunakan pendekatan kualitatif dengan melakukan wawancara mendalam dan analisis konten terhadap naratif partisipan yang terlibat dalam program pelatihan komunikasi antarumat beragama yang memasukkan elemen Mindfulness . Hasil penelitian menunjukkan bahwa praktik Mindfulness memungkinkan para peserta untuk mengembangkan kesadaran diri yang lebih dalam terhadap stereotip, prasangka, dan persepsi negatif terhadap kelompok lain. Dengan meningkatkan kemampuan untuk mengelola reaksi emosional dan meningkatkan kehadiran sadar dalam interaksi antaragama, peserta melaporkan peningkatan dalam rasa hormat, keberanian untuk mendengarkan pandangan yang berbeda, dan kemauan untuk mencari kesamaan serta memahami perbedaan.
ONLINE PURCHASE DECISIONS AND BRAND IMAGE BASED ON SHOPEE AD EFFECTIVENESS WITH EPIC MODEL Kundana, Dedi; Taridi, Taridi; Julianti, Mega
KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/knowledge.v5i1.4598

Abstract

This study investigates the impact of advertising effectiveness on online purchase decisions on e-commerce platforms, focusing on Shopee, using the EPIC Model (Empathy, Persuasion, Impact, and Communication). It also examines the moderating role of brand image in this relationship. Employing a quantitative approach with descriptive and causal methods, data were collected through questionnaires distributed to active Shopee users. The data were analyzed using the Partial Least Squares (PLS) model to assess the relationships between advertising effectiveness, brand image, and purchase decisions. The findings indicate that advertising effectiveness significantly and positively influences online purchase decisions. Furthermore, brand image plays a crucial role in strengthening the relationship between advertising effectiveness and purchase decisions, highlighting its importance in enhancing the impact of advertisements on consumer behavior. This study emphasizes the need for e-commerce platforms to implement effective advertising strategies and cultivate a strong brand image to foster consumer loyalty and drive purchasing decisions. These insights offer valuable guidance for marketers to optimize advertising outcomes in competitive e-commerce environments.
Assessing the Impact of Inflation and CPI on the Agricultural Economy: A Case Study of Lampung Province's Farmer Exchange Rate Yusdhika, Aldo WIse Hanjaya; Julianti, Mega; Karsinah, Karsinah
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 3 No. 1 (2025): JOERE June 2025
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v3i1.173

Abstract

This study investigates the effect of inflation and the Consumer Price Index (CPI) on the performance of the agricultural sector in Lampung Province, Indonesia. Given the agricultural sector’s critical role in regional economic development and rural livelihoods, understanding macroeconomic influences is essential. Using secondary time-series data from relevant agencies, the research employs multiple linear regression analysis to assess the relationship between inflation, CPI, and agricultural output performance. The findings indicate that both inflation and CPI significantly affect agricultural productivity. Higher inflation rates are associated with increased production costs and reduced farm income, whereas CPI fluctuations complicate financial planning and price stability for farmers. These results highlight the need for targeted economic policies to stabilize macroeconomic variables and mitigate their adverse effects on the agricultural sector, ensuring long-term sustainability and productivity in rural economies.
Implementasi Nilai-Nilai Buddhis dalam Pengembangan Kompetensi 4c Di Era Digital Sutiyono; Saddhadika, Adhi Khumara; Ayu, Sukma; Pramono, Eko; Julianti, Mega
Kajian dan Reviu Jinarakkhita: Jurnal Gerakan Semangat Buddhayana (Jinarakkhita Review & Studies: Journal of Buddhayana Spirit Movement) Vol 2 No 2 (2024): JGSB April-Oktober 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/jgsb.v2i2.126

Abstract

Penelitian ini bertujuan untuk mengeksplorasi implementasi nilai-nilai Buddhis dalam mengembangkan kompetensi 4C (Critical Thinking, Creativity, Communication, dan Collaboration) di era digital. Dalam dunia yang semakin terhubung, kompetensi 4C menjadi keterampilan esensial yang harus dimiliki individu agar dapat beradaptasi dengan cepat terhadap perubahan teknologi dan sosial. Nilai-nilai Buddhis, seperti yoniso manasikara (berpikir bijaksana), anatta (non-ego), samma vaca (komunikasi bijaksana), serta konsep sangha (komunitas kolaboratif), memiliki relevansi yang kuat dalam mendukung pengembangan keterampilan ini. Melalui pendekatan studi literatur, penelitian ini mengkaji bagaimana prinsip-prinsip tersebut dapat diintegrasikan dalam konteks digital untuk membentuk individu yang lebih kritis, kreatif, komunikatif, dan kolaboratif. Hasil penelitian menunjukkan bahwa nilai-nilai Buddhis dapat menjadi landasan etis dan strategis untuk meningkatkan kompetensi 4C, dengan menekankan pengembangan diri yang berkesadaran penuh, empati, dan tanggung jawab sosial dalam interaksi digital.
The Influence of Digital Marketing Strategy on Business Growth in the Digital Era (case study on the e-commerce industry) Luwiha, Luwiha; Karsinah, Karsinah; Julianti, Mega; Prayoga, Andi
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 2 No. 1 (2024): JOERE June 2024
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v2i1.80

Abstract

The general aim of the research is to determine whether or not there is an influence of digital marketing strategies on business growth in the digital era. The hypothesis of this research is that there is an influence of digital marketing strategies on business growth in the digital era. The subjects of this research are consumers who use e-commerce. The subjects of this research consisted of men and women aged 18-23 years, totaling 70 people at the time of the trial and 70 people at the time the research data was collected. The data collected through the scale is then distributed to research subjects. The data was then analyzed statistically using multiple regression analysis with SPSS version 16.0 for Windows. The results of the analysis obtained a value of R = 0.965 with p = 0.000 (p<0.01). The coefficient of determination (R-Square) of digital marketing strategies on business growth in the digital era is 60.3% (0.603). The general conclusion from this research is that there is a very significant positive influence of digital marketing strategies on business growth in the digital era. The higher the digital marketing strategy provided by employees, the higher the business growth in the digital era. Thus, this research concludes that digital marketing strategies have a significant influence on business growth in the digital era. Businesses that are able to combine digital marketing techniques with a strong understanding of markets and technology will have a better chance of achieving sustainable growth and long-term success.
Day of Mindfulness: Mengenali Keseimbangan Diri melalui Praktik Sadar Penuh Suryanadi, Juni; Avitasari, Iin; Julianti, Mega; Putra, Priyana; Lestari, Mariyana; Sonia, Sonia
Jurnal Pengabdian dan Pengembangan Inovasi kepada Masyarakat (PENAMAS) Vol. 2 No. 2 (2024): PENAMAS Juli 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/penamas.v2i2.119

Abstract

Seiring dengan perkembangan zaman dan meningkatnya tuntutan hidup, banyak individu yang mengalami stres, kecemasan, dan ketidakseimbangan emosional. Hal ini disebabkan oleh berbagai faktor seperti tekanan kerja, masalah pribadi, dan perubahan sosial yang cepat. Program Day of Mindfulness di Vihara Tri Wira Bhakti, Kabupaten Way Kanan, dengan 24 peserta. Program ini bertujuan meningkatkan keseimbangan diri melalui latihan mindfulness. Pengukuran keberhasilan dilakukan menggunakan pre-test dan post-test. Peningkatan ini mengindikasikan efektivitas program dalam membantu peserta mengenali dan mencapai keseimbangan diri. Penelitian ini menegaskan pentingnya mindfulness dalam meningkatkan kesehatan mental dan emosional peserta.