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All Journal KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Journal of Economic, Religious, and Entrepreneurship (JoERE) Jurnal Pengabdian dan Pengembangan Inovasi Kepada Masyarakat (PENAMAS) Jurnal Kajian & Reviu Jinarakkhita: Jurnal Gerakan Semangat Buddhayana (JGSB)
Kundana, Dedi
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Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Physics Social Sciences Other

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ONLINE PURCHASE DECISIONS AND BRAND IMAGE BASED ON SHOPEE AD EFFECTIVENESS WITH EPIC MODEL Kundana, Dedi; Taridi, Taridi; Julianti, Mega
KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/knowledge.v5i1.4598

Abstract

This study investigates the impact of advertising effectiveness on online purchase decisions on e-commerce platforms, focusing on Shopee, using the EPIC Model (Empathy, Persuasion, Impact, and Communication). It also examines the moderating role of brand image in this relationship. Employing a quantitative approach with descriptive and causal methods, data were collected through questionnaires distributed to active Shopee users. The data were analyzed using the Partial Least Squares (PLS) model to assess the relationships between advertising effectiveness, brand image, and purchase decisions. The findings indicate that advertising effectiveness significantly and positively influences online purchase decisions. Furthermore, brand image plays a crucial role in strengthening the relationship between advertising effectiveness and purchase decisions, highlighting its importance in enhancing the impact of advertisements on consumer behavior. This study emphasizes the need for e-commerce platforms to implement effective advertising strategies and cultivate a strong brand image to foster consumer loyalty and drive purchasing decisions. These insights offer valuable guidance for marketers to optimize advertising outcomes in competitive e-commerce environments.
The Influence of Online Marketing on Purchasing Decisions for OMG Lipstick Teri, Intan Panya Lita; Kundana, Dedi; Taridi, Taridi
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 3 No. 1 (2025): JOERE June 2025
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v3i1.178

Abstract

This study investigates the influence of online marketing on purchasing decisions among young female consumers in the Indonesian urban cosmetics market. Using a quantitative survey approach, data were collected from 70 female respondents aged 16-24 years through a structured questionnaire. The data were analyzed using simple linear regression to examine the impact of social media marketing, particularly on platforms such as Instagram and TikTok, on purchasing behavior. The results show that online marketing has a statistically significant influence on consumer purchasing decisions, with social media promotions playing a significant role in influencing brand awareness and purchase intention. The regression analysis shows a positive relationship between online marketing and purchasing decisions, underscoring the effectiveness of digital platforms in shaping consumer behavior. These findings highlight the importance of strategic data-driven online marketing, particularly for local cosmetic brands targeting Gen Z consumers. This study contributes to the growing literature on digital marketing and consumer behavior in emerging markets, and offers practical implications for marketers seeking to enhance their competitiveness in the digital economy.
Kalama Sutta sebagai Pedoman Etis dan Epistemologis: Kontribusi terhadap Pembentukan Masyarakat Demokratis dan Harmonis Sutiyono, Sutiyono; Indriasari, B. A.; Saputri, Vike Aprilianin Marwintaria; Saddhadhika, Adhi Kumara; Kundana, Dedi
Jurnal Pengabdian dan Pengembangan Inovasi kepada Masyarakat (PENAMAS) Vol. 3 No. 2 (2025): PENAMAS Juli 2025
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/penamas.v3i2.168

Abstract

Pengabdian kepada masyarakat ini diarahkan untuk memahami dan menerapkan Kalama Sutta sebagai acuan dalam pengambilan keputusan yang etis dan bijaksana. Ajaran ini relevan untuk membangun masyarakat demokratis dan harmonis melalui prinsip-prinsip moralitas, cinta kasih (metta), dan non-kekerasan (ahimsa). Kegiatan ini mengintegrasikan nilai-nilai Kalama Sutta dengan ajaran Buddha lainnya, seperti Lima Sila dan Jalan Mulia Berunsur Delapan, guna menekankan pentingnya perilaku etis dalam membangun kesadaran individu dan kesejahteraan kolektif. Metode yang digunakan meliputi ceramah interaktif, pelatihan pengambilan keputusan berbasis etika, serta dialog lintas budaya memperkuat toleransi dan kebijaksanaan. kegiatan menunjukkan bahwa prinsip-prinsip Kalama Sutta dapat diterapkan secara luas dalam pendidikan, penguatan nilai-nilai multikultural, dan pemberdayaan spiritual. Dengan pendekatan ini, masyarakat didorong untuk membangun kehidupan yang lebih bijaksana, toleran, dan harmonis dalam menghadapi kompleksitas tantangan sosial di era modern.
Membangun Kepemimpinan Berlandaskan Ajaran Buddha: Seminar Buddhayana Leadership untuk Generasi Muda Bangka Belitung Kundana, Dedi; Kusuma, Candra; Pratama, Arya Sura; Putra, Bawana; Apriyanto, Rio; Pundarika, Desta
Jurnal Pengabdian dan Pengembangan Inovasi kepada Masyarakat (PENAMAS) Vol. 3 No. 2 (2025): PENAMAS Juli 2025
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/penamas.v3i2.228

Abstract

Seminar Kepemimpinan Buddhayana yang diselenggarakan di Vihara Avalokitesvara Kayu Besi, Bangka, bertujuan untuk memperkenalkan konsep kepemimpinan berbasis ajaran Buddha kepada generasi muda Buddhis. Kegiatan ini diikuti oleh 96 peserta, terdiri dari siswa-siswi SMA/SMK di Provinsi Kepulauan Bangka Belitung. Seminar ini mengajarkan prinsip-prinsip utama Buddhayana Leadership, seperti kebijaksanaan (Panna), etika (Sila), kasih sayang (Karuna), dan pengendalian diri (Samadhi), serta penerapannya dalam kehidupan sehari-hari. Melalui penyampaian materi dan diskusi interaktif yang dipandu oleh narasumber yang berkompeten, peserta berhasil memahami pentingnya kepemimpinan yang penuh kasih sayang dan kebijaksanaan dalam berbagai aspek kehidupan. Evaluasi menunjukkan bahwa peserta menunjukkan antusiasme yang tinggi dan mampu menerapkan prinsip-prinsip tersebut dalam pengambilan keputusan, pengelolaan emosi, serta interaksi sosial. Kegiatan ini memberikan dampak positif yang berkelanjutan, dengan peserta yang merasa lebih siap untuk menerapkan nilai-nilai Buddhayana dalam kehidupan mereka. Keberhasilan seminar ini membuka peluang untuk melaksanakan kegiatan serupa secara berkala, yang diharapkan dapat memperkuat pemahaman dan praktik Kepemimpinan Buddhayana di kalangan generasi muda Buddhis.
Menyelami Wawasan Buddhayana dalam Kehidupan Masyarakat Modern: Transformasi dan Tantangan lestari, widya; Sutiyono, Sutiyono; Kasrah, Rini; Kundana, Dedi; Seneru, Wistina
Kajian dan Reviu Jinarakkhita: Jurnal Gerakan Semangat Buddhayana (Jinarakkhita Review & Studies: Journal of Buddhayana Spirit Movement) Vol 2 No 1 (2024): JGSB Oktober-April 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/jgsb.v2i1.98

Abstract

This research explores Buddhist values as a Buddhistic heritage that highlights inclusiveism, pluralism, and universalism, as well as beliefs in dharmakaya, in response to the challenges of modern times. The research method used is qualitative by adopting a library study approach, by collecting primary and secondary information from various sources such as books, articles, and the Internet. Analysis suggests that acceptance of Buddhist values can provide significant benefits to individuals and contemporary societies, including improved spiritual and emotional well-being. Practices of compassion, social harmony, and simplicity in everyday life are thought to strengthen human relationships and shape more sustainable societies. The promotion of Buddhist values is seen as becoming increasingly important in building a more powerful, harmonious, and cultural society.
Co-Authors apriyanto, rio Indriasari, B. A. JULIANTI, MEGA Kusuma, Candra Lestari, Widya Pratama, Arya Sura Pundarika, Desta Putra, Bawana Rini Kasrah Saddhadhika, Adhi Kumara SENERU, WISTINA sutiyono sutiyono Taridi, Taridi Teri, Intan Panya Lita Vike Aprilianin Marwintaria Saputri