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All Journal ADI Journal on Recent Innovation (AJRI) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) IAIC Transactions on Sustainable Digital Innovation (ITSDI)
Zanubiya, Jihan
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology

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Exploring the Synergy of Global Markets and Digital Innovation in Business Growth Using SmartPLS Pambudi, Ari; Wilson, Oliver; Zanubiya, Jihan
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 6 No 1 (2024): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v6i1.686

Abstract

In the context of Indonesia emerging markets, this study evaluates the impact of international markets and digital technology on business innovation, with entrepreneurial orientation acting as a mediator. A descriptive survey methodology using a standard questionnaire was applied to service businesses, and data were analyzed using structural equation modeling with SmartPLS 4.0. The results show a positive relationship between engagement in international markets and the adoption of digital technology, which enhances business innovation. This relationship is further strengthened by a proactive and risk taking entrepreneurial orientation. The study concludes that the strategic integration of global markets and digital technology, driven by entrepreneurship, is crucial for sustainable innovation in Indonesia. The study provides insights for policymakers and practitioners on how to leverage technology and international markets in their innovation strategies. For example, businesses in Indonesia can integrate digital payment systems and customer relationship management tools to streamline cross border transactions, ensuring both operational efficiency and innovative service delivery.
Digital Transformation in Supply Chain for Business Operational Efficiency: Transparansi dan Efisiensi Pengembangan Startupreneur pada Keuangan Digital Berbasis Teknologi Blockchain Faturahman, Adam; Wibowo, Nugroho Prihantoni; Oganda, Fitra Putri; Zanubiya, Jihan; Green, Thomas
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1239

Abstract

The integration of digital technology with marketing strategies plays a crucial role in improving supply chain efficiency while strengthening customer satis- faction in an increasingly competitive business environment. This study aims to evaluate the contribution of digital tools such as automation, the Internet of Things (IoT), and data analytics in optimizing supply chain processes and iden- tify how such integration impacts customer perceptions and loyalty. Using a quantitative approach involving a survey of industry players, the study reveals that the adoption of digital technology not only accelerates distribution flows and improves demand accuracy but also strengthens responsiveness to consumer needs. The findings indicate that operational efficiencies achieved through digi- talization can be directly linked to increased customer satisfaction through faster, more transparent, and personalized service experiences. However, challenges such as high initial investment costs and internal resistance remain key barriers. Therefore, successful digital transformation in the context of supply chains and marketing requires a careful integration strategy focused on the long term. This study provides practical recommendations for companies in developing adap- tive, efficient, and customer-centric supply chain systems.
Revolutionizing Financial Services with Big Data and Fintech: A Scalable Approach to Innovation Rahardja, Untung; Miftah, Mohammad; Rakhmansyah, Mohamad; Zanubiya, Jihan
ADI Journal on Recent Innovation Vol. 6 No. 2 (2025): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v6i2.1180

Abstract

Co-Authors Ari Pambudi Faturahman, Adam Fitra Putri Oganda Green, Thomas Miftah, Mohammad Rakhmansyah, Mohamad Untung Rahardja Wibowo, Nugroho Prihantoni Wilson, Oliver