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All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) IAIC Transactions on Sustainable Digital Innovation (ITSDI) Startupreneur Business Digital (SABDA Journal)
Zanubiya, Jihan
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

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Increasing Consumers with Satisfaction Application based Digital Marketing Strategies Zanubiya, Jihan; Meria, Lista; Duwi Juliansah, Muhamad Alfi
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.266

Abstract

As technology advances, more complex tools are produced that can be used as a medium in the creation of consumer-focused business operations. More and more businesses are switching from traditional marketing to digital marketing, but there are still many businesses that are less effective in implementing digital marketing strategies. the importance of digital marketing in today's digital era and technological developments that affect the way businesses interact with customers. One way of combining these technologies is marketing practices that utilize digital marketing techniques. The purpose of this research is to evaluate and explore how exposure to digital marketing strategy concepts can increase customer satisfaction using an application basis. The research method used in this research is descriptive, by collecting and analyzing data systematically and objectively. Secondary research data obtained from literature studies in the form of theories and empirical findings from previous studies. The results show that an effective digital marketing strategy includes: a solid understanding of the target market and segmentation, choosing the right marketing platform, interesting and relevant content, search engine optimization, ongoing customer interaction and interest. The conclusion that can be drawn from the findings of the discussion is that an application-based digital marketing strategy, organizations involve an analysis of internal and external elements to choose the best digital marketing approach.
Exploring the Synergy of Global Markets and Digital Innovation in Business Growth Using SmartPLS Pambudi, Ari; Wilson, Oliver; Zanubiya, Jihan
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 6 No 1 (2024): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v6i1.686

Abstract

In the context of Indonesia emerging markets, this study evaluates the impact of international markets and digital technology on business innovation, with entrepreneurial orientation acting as a mediator. A descriptive survey methodology using a standard questionnaire was applied to service businesses, and data were analyzed using structural equation modeling with SmartPLS 4.0. The results show a positive relationship between engagement in international markets and the adoption of digital technology, which enhances business innovation. This relationship is further strengthened by a proactive and risk taking entrepreneurial orientation. The study concludes that the strategic integration of global markets and digital technology, driven by entrepreneurship, is crucial for sustainable innovation in Indonesia. The study provides insights for policymakers and practitioners on how to leverage technology and international markets in their innovation strategies. For example, businesses in Indonesia can integrate digital payment systems and customer relationship management tools to streamline cross border transactions, ensuring both operational efficiency and innovative service delivery.
Digital Transformation in Supply Chain for Business Operational Efficiency: Transparansi dan Efisiensi Pengembangan Startupreneur pada Keuangan Digital Berbasis Teknologi Blockchain Faturahman, Adam; Wibowo, Nugroho Prihantoni; Oganda, Fitra Putri; Zanubiya, Jihan; Green, Thomas
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1239

Abstract

The integration of digital technology with marketing strategies plays a crucial role in improving supply chain efficiency while strengthening customer satis- faction in an increasingly competitive business environment. This study aims to evaluate the contribution of digital tools such as automation, the Internet of Things (IoT), and data analytics in optimizing supply chain processes and iden- tify how such integration impacts customer perceptions and loyalty. Using a quantitative approach involving a survey of industry players, the study reveals that the adoption of digital technology not only accelerates distribution flows and improves demand accuracy but also strengthens responsiveness to consumer needs. The findings indicate that operational efficiencies achieved through digi- talization can be directly linked to increased customer satisfaction through faster, more transparent, and personalized service experiences. However, challenges such as high initial investment costs and internal resistance remain key barriers. Therefore, successful digital transformation in the context of supply chains and marketing requires a careful integration strategy focused on the long term. This study provides practical recommendations for companies in developing adap- tive, efficient, and customer-centric supply chain systems.
Co-Authors Ari Pambudi Duwi Juliansah, Muhamad Alfi Faturahman, Adam Fitra Putri Oganda Green, Thomas Meria, Lista Wibowo, Nugroho Prihantoni Wilson, Oliver