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All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Startupreneur Business Digital (SABDA Journal)
Baedowi, Hikmal
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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Creative Industry Development Strategy for Home Culinary Businesses Purnama, Suryari; Baedowi, Hikmal; Putrasetia, Yansha Juliano
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.302

Abstract

By relying on ideas and knowledge from human resources as the main key in driving economic activity, economic activity is required to intensify information and creativity to support the flow of creative industries. Because they control and oversee family finances, housewives are usually important members of society. Due to various constraints, such as family finances, caring for the family at home, etc., housewives cannot fully realize their ability to support the family's economy. However, there are problems, especially the dynamics of the world economy that are constantly changing, which also have an impact on Indonesia, which is also experiencing an economic crisis. In addition, this has an impact on uncertain and unpredictable market conditions. Even though people's purchasing power has fluctuated, this industry continues to thrive and even seems to be growing. The Industrial Revolution 4.0 which led to advances in science and technology and changed human perceptions of life, also had an impact on world economic development. The purpose of this research is to expand the business of housewives so they can build an independent society.
Digitalization of Business and Marketing Strategies to Increase Brand Awareness in the 4.0 Era: Strategi Digitalisasi Bisnis dan Pemasaran untuk Meningkatkan Brand Awareness di Era 4.0 Sunarjo, Richard Andre; Baedowi, Hikmal; Rahardja, Untung; Ilham, Muhammad Ghifari; Parker, Jonathan
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1240

Abstract

The Industry 4.0 era marks a fundamental transformation in how businesses operate, with digitalization as a key catalyst in reshaping marketing strategies and branding. This study aims to examine the business and marketing digitalization strategies implemented by companies to increase brand awareness amidst technological disruption. By leveraging technologies such as the Internet of Things (IoT), artificial intelligence (AI), and big data analytics, companies can expand brand reach, create more personalized communications, and increase real-time consumer engagement. The novelty of this study lies in its deep exploration of how these advanced technologies not only enhance operational efficiency but also significantly strengthen brand positioning by delivering more relevant, personalized, and integrated digital experiences to consumers. This study uses a mixed-method approach, namely a qualitative approach through case studies and a quantitative approach through a survey of industry players actively adopting Industry 4.0 technologies. The results show that digitalization not only improves operational efficiency but also strengthens brand positioning in the minds of consumers through relevant and integrated digital experiences. Furthermore, companies that successfully combine technological innovation with data driven marketing strategies tend to have stronger brand equity and high adaptability to market changes. These findings underscore the importance of investing in digital infrastructure and developing an innovative culture to strengthen brand awareness and sustainable business competitiveness.
Co-Authors Ilham, Muhammad Ghifari Parker, Jonathan Putrasetia, Yansha Juliano Sunarjo, Richard Andre Suryari Purnama Untung Rahardja