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All Journal Aptisi Transactions on Technopreneurship (ATT) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi International Transactions on Artificial Intelligence (ITALIC) Journal of Computer Science and Technology Application
Parker, Jonathan
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Digitalization of Business and Marketing Strategies to Increase Brand Awareness in the 4.0 Era: Strategi Digitalisasi Bisnis dan Pemasaran untuk Meningkatkan Brand Awareness di Era 4.0 Sunarjo, Richard Andre; Baedowi, Hikmal; Rahardja, Untung; Ilham, Muhammad Ghifari; Parker, Jonathan
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1240

Abstract

The Industry 4.0 era marks a fundamental transformation in how businesses operate, with digitalization as a key catalyst in reshaping marketing strategies and branding. This study aims to examine the business and marketing digitalization strategies implemented by companies to increase brand awareness amidst technological disruption. By leveraging technologies such as the Internet of Things (IoT), artificial intelligence (AI), and big data analytics, companies can expand brand reach, create more personalized communications, and increase real-time consumer engagement. The novelty of this study lies in its deep exploration of how these advanced technologies not only enhance operational efficiency but also significantly strengthen brand positioning by delivering more relevant, personalized, and integrated digital experiences to consumers. This study uses a mixed-method approach, namely a qualitative approach through case studies and a quantitative approach through a survey of industry players actively adopting Industry 4.0 technologies. The results show that digitalization not only improves operational efficiency but also strengthens brand positioning in the minds of consumers through relevant and integrated digital experiences. Furthermore, companies that successfully combine technological innovation with data driven marketing strategies tend to have stronger brand equity and high adaptability to market changes. These findings underscore the importance of investing in digital infrastructure and developing an innovative culture to strengthen brand awareness and sustainable business competitiveness.
Penerapan Teknologi Blockchain untuk Memperkuat Privasi dan Keaslian Data Akademik di Perguruan Tinggi Aurora, Cindy; Henry, Henry; Handra, Tessa; Sutisna, Felix; Parker, Jonathan
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 4 No 1 (2025): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v4i1.912

Abstract

The increasing demand for data integrity and confidentiality in higher education has driven institutions to explore innovative solutions to secure academic records. Traditional database systems often fail to ensure authenticity and protect sensitive information from unauthorized access or manipulation. This study investigates how blockchain technology can enhance privacy and authenticity in university record management. The research uses a descriptive qualitative method with a multiple case study approach. Data were collected through interviews and documentation analysis at selected Indonesian universities piloting blockchain-based systems. The analysis focuses on how blockchain’s decentralized and immutable features support secure data storage, verifiable credentials, and transparent access logs. The findings reveal that blockchain implementation significantly improves trust in academic data by reducing the risk of falsification and enabling real-time validation of records. Moreover, blockchain fosters institutional accountability and streamlines verification processes for both internal and external stakeholders. However, challenges such as integration with legacy systems, technical readiness, and regulatory alignment remain prominent. The study concludes that blockchain offers a promising framework for data-driven management in higher education, particularly in reinforcing the credibility and confidentiality of academic information. The results provide practical insights for policymakers and university leaders seeking to modernize their digital in frastructure while safeguarding the integrity of institutional records.
Reinforcing the Role of Cyber Village in Improving Indonesia MSMEs Through an Exploratory Study Anindita, Rina; Prastowo, Valentinus Hartadi; Parker, Jonathan
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.401

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, especially those offering culturally unique products, face challenges in sustaining and growing their businesses. Digital marketing, particularly through social media, presents an opportunity to foster the development of these enterprises. However, the adoption of digital marketing by MSMEs in Kampoeng Cyber Jogja remains underexplored. This qualitative research aims to assess the extent of digital marketing adoption among MSMEs in Kampoeng Cyber Jogja and identify the factors that support or hinder its use. Data were collected through in-depth interviews with Kampoeng Cyber pioneers, MSME actors, the Head of RW09, and a digital marketing expert. The findings show that MSMEs in Kampoeng Cyber Jogja use social media for advertising, sharing product information, customer engagement, and selling products. Supporting factors include high-quality products and strong entrepreneurial motivation, while hindering factors include limited knowledge, slow adaptation to technology, resource constraints, and disorganized bookkeeping. This study suggests that MSMEs in Kampoeng Cyber Jogja need to set more explicit business goals to fully leverage digital marketing for scaling their businesses. Further research is needed to explore the long-term implications of digital marketing adoption and its impact on MSME sustainability and growth.
Augmented Reality in Preschool Enhancing Storytelling and Cognitive Development Pasmawati, Yanti; Kunang, Yesi Novaria; Hatta, Muhammad; Parker, Jonathan; Ramadhan, Dwi Nur
CORISINTA Vol 2 No 2 (2025): August
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v2i2.104

Abstract

Augmented Reality (AR) is a technology that enables the integration of digital elements into the real world, creating more immersive and interactive learning experiences. In a study conducted at a local kindergarten, traditional storytelling methods often caused children to lose focus, particularly when the stories lacked engaging visual elements. In contrast, by using AR, stories such as the adventure of a cat could be brought to life through interactive 3D animations, allowing children not only to listen but also to interact with the characters. This study aims to examine the effectiveness of AR in enhancing storytelling and supporting the cognitive development of young children. A mixed-method approach was employed, comparing two groups: a control group using traditional methods and an experimental group using an AR application. Quantitative data were collected through pre- and post-tests, while qualitative data were obtained from direct observations and interviews with teachers and parents. The results revealed that the experimental group recorded a 32.10\% increase in post-test scores, significantly higher than the 7.34% increase in the control group. Furthermore, AR improved children’s engagement, enthusiasm, and collaboration during storytelling sessions. In conclusion, AR demonstrates considerable potential in supporting early childhood education by creating more engaging and inclusive learning experiences, although challenges such as technology accessibility and the availability of appropriate content still need to be addressed.
SWOT Analysis of AI-Based Learning Recommendation Systems for Student Engagement Nuraeni, Rani; Hardini, Marviola; Parker, Jonathan; Ilham, Muhammad Ghifari
International Transactions on Artificial Intelligence Vol. 4 No. 1 (2025): November
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v4i1.894

Abstract

This study presents a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) of AI-based learning recommendation systems for students. These innovative systems hold significant potential in supporting Sustainable Development Goal (SDG) 4 Quality Education by personalizing learning pathways, enhancing access to resources, and boosting student engagement. Their primary strengths include increased learning efficiency, adaptive content delivery, and instant feedback mechanisms. Nevertheless, weaknesses such as potential algorithmic bias, data privacy concerns, and over reliance on technology warrant careful consideration. Emerging opportunities encompass expanding educational access for underserved populations, facilitating lifelong learning, and integrating diverse educational platforms. However, threats like the digital divide and the need for robust ethical guidelines must be addressed to ensure equitable access. This analysis underscores the necessity of a balanced approach in developing and deploying these AI systems, maximizing their educational benefits while mitigating risks to achieve more inclusive and equitable quality education for all. Quantitatively, the synthesis of reviewed studies reveals that adaptive AI-based recommendation systems improve student engagement by up to 18% and content relevancy by approximately 22% compared to conventional systems. Moreover, the SWOT analysis indicates that the strength to threat ratio (S/T) exceeds 2.1, implying that institutional readiness and technological innovation significantly outweigh identified implementation risks. These findings confirm the robust potential of AI-LRS in higher education.
Co-Authors Aurora, Cindy Baedowi, Hikmal Handra, Tessa Henry, Henry Ilham, Muhammad Ghifari Marviola Hardini Muhammad Hatta NURAENI, RANI Prastowo, Valentinus Hartadi Ramadhan, Dwi Nur Rina Anindita Sunarjo, Richard Andre Sutisna, Felix Untung Rahardja Yanti Pasmawati Yesi Novaria Kunang