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All Journal Startupreneur Business Digital (SABDA Journal) Blockchain Frontier Technology (BFRONT)
Versie, Ikyboy Van
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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Online Marketing Strategy Optimization to Increase Sales and E-Commerce Development: An Integrated Approach in the Digital Age Sanbella, Lunatari; Versie, Ikyboy Van; Audiah, Sipah
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i1.492

Abstract

In the face of the challenges of intensifying competition in the rapidly growing world of e-commerce, this research focuses on investigating, identifying, and optimizing online marketing strategies to increase sales and support the growth of the e-commerce industry. This research aims to provide in-depth insights to online business owners by thoroughly understanding consumer behavior, technology trends, and digital market dynamics.This research adopts a mixed qualitative and quantitative approach by analyzing data from multiple sources. Customer surveys, sales data analysis, and case studies on successful e-commerce platforms provide the foundation for exploring consumer needs and preferences. Special emphasis is placed on assessing the sustainability of digital marketing strategies, utilization of social media, and implementation of the latest technologies in the e-commerce ecosystem.The research results are expected to provide comprehensive guidance for online marketing practitioners and e-commerce business owners. The findings not only include an in-depth understanding of consumer desires and market opportunities, but also provide valuable information on the effective use of social media, content strategies, and the latest ways to increase brand awareness, consumer engagement, and sales conversion. The use of technology is also emphasized as a key element in improving the competitiveness of e-commerce companies in the era of increasing digitalization.
Migration of Blockchain Systems to Quantum Resistant Security ECDSA vs NIST MLDSA Pramesti, Santika Lya Diah; Tanjung, Yul Ifda; Aulia, Azwani; Ramadhan, Muhammad Rafly; Versie, Ikyboy Van
Blockchain Frontier Technology Vol. 5 No. 2 (2026): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v5i2.944

Abstract

The advent of cryptographically relevant quantum computers poses an existential threat to the security foundations of contemporary blockchain networks, which predominantly rely on the ECDSA for transaction authorization and identity management. Shor’s quantum algorithm can solve the underlying mathematical problems of ECDSA in polynomial time, rendering current ledgers vulnerable to catastrophic asset theft. This study aims to examine the implications of quantum computing on blockchain security by positioning ECDSA and ML-DSA as two generational digital signature standards within the evolving cryptographic landscape. The analysis is conducted through a standards-based comparative approach, focusing on the formal specifications and security objectives outlined in the U.S. NIST post-quantum cryptographic standard FIPS 204. The findings indicate that ECDSA and ML-DSA represent two critical generations of digital signature standards: ECDSA as the legacy cryptographic foundation for current blockchain ecosystems, and ML-DSA (formerly CRYSTALS-Dilithium) as the newly standardized, quantum-resistant successor mandated for future secure systems. This transition underscores the strategic importance of evaluating digital signature algorithms not only as cryptographic primitives but also as formal standards with far-reaching implications for public policy, regulatory compliance, and long-term protocol governance.
Co-Authors Audiah, Sipah Aulia, Azwani Ramadhan, Muhammad Rafly Sanbella, Lunatari Santika Lya Diah Pramesti Yul Ifda Tanjung, Yul Ifda