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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MANAJEMEN Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Manajemen Bisnis Kewirausahaan Jurnal Manajemen Informatika & Teknologi Community: Jurnal Pengabdian Pada Masyarakat JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI
Eni Endaryati
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Other

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Journal : MANAJEMEN

 1 
PRAKTEK IMPRESSION MANAGEMENT PADA UMKM DI INDONESIA Vivi Kumalasari Subroto; Eni Endaryati; Setiawan Setiawan
MANAJEMEN Vol 3 No 1 (2023): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v3i1.212

Abstract

Micro, Small and Medium Enterprises (MSMEs) are productive business entities owned by individuals who have a role and contribution to the Indonesian economy. The presence of MSMEs greatly supports the national economy. Internally, the MSME sector needs to empower employees and build a better management system to maintain its business image. On the other hand, problems related to branding also often occur among MSMEs, these two problems faced by MSMEs can be solved by implementing an image management strategy. One of the motivations for implementing this strategy is how they want to influence and benefit others [13]. Baktik's research [5] proves the influence of impression management on employee productivity at Chocolicious Indonesia Stores. On the other hand, according to dramaturgical theory, the use of digital branding and marketing techniques in MSMEs is part of the front stage. This concept is supported by Prabhawati's findings [10] that brand image has a higher influence on purchasing decisions for MSME products assisted by Jogja Sukurmi Key words: impression management, dramaturgi theory, MSMEs
PRAKTEK IMPRESSION MANAGEMENT PADA UMKM DI INDONESIA Vivi Kumalasari Subroto; Eni Endaryati; Setiawan Setiawan
MANAJEMEN Vol. 3 No. 1 (2023): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v3i1.212

Abstract

Micro, Small and Medium Enterprises (MSMEs) are productive business entities owned by individuals who have a role and contribution to the Indonesian economy. The presence of MSMEs greatly supports the national economy. Internally, the MSME sector needs to empower employees and build a better management system to maintain its business image. On the other hand, problems related to branding also often occur among MSMEs, these two problems faced by MSMEs can be solved by implementing an image management strategy. One of the motivations for implementing this strategy is how they want to influence and benefit others [13]. Baktik's research [5] proves the influence of impression management on employee productivity at Chocolicious Indonesia Stores. On the other hand, according to dramaturgical theory, the use of digital branding and marketing techniques in MSMEs is part of the front stage. This concept is supported by Prabhawati's findings [10] that brand image has a higher influence on purchasing decisions for MSME products assisted by Jogja Sukurmi Key words: impression management, dramaturgi theory, MSMEs
Sistem Akuntansi Manajemen Keuangan Terintegrasi E-Commerce Untuk Meningkatkan Akurasi Laporan Keuangan Ewilla Sewing Demak Sukemi Kamto Sudibyo; Eni Endaryati; Vivi Kumalasari Subroto; Sri Wahyuning; Nur Rokhman; Agus Priyadi; Delinda Dalis Yuliani
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.950

Abstract

The development of digital technology encourages business entities to utilize e-commerce to expand their market. However, many have difficulty managing financial reports because the online sales system is not yet integrated. Ewilla Sewing, a convection business, still records finances manually and separately from online sales.  This study designs and implements an integrated e-commerce financial management accounting system to improve the accuracy, efficiency, and reliability of financial reports. The research method uses a descriptive qualitative approach with observation, interviews, and document analysis. The system was developed with a waterfall model. The results of the study show that the system is able to manage finances more efficiently, accelerate reporting, provide real-time data, support internal audits, and help make more appropriate decisions for Ewilla Sewing.
PENGARUH PROMOSI DAN KUALITAS PELAYANAN JASA GRABFOOD TERHADAP KEPUASAN KONSUMEN DI KELURAHAN BOJA Bambang Widjanarko Susilo; Elmareza Aizzani; Eni Endaryati; Sri Wahyuning; Haryo Kusumo
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.991

Abstract

This study aims to explore the extent to which promotion and service quality affect GrabFood customer satisfaction among Generation Z who live in Boja Village. This study uses a quantitative method with a survey approach, where data is obtained from 100 respondents who are active users of GrabFood through the distribution of questionnaires. To test the proposed hypothesis, multiple linear regression analysis was used. The findings of the study showed that promotion (with a regression coefficient of 0.45) and service quality (regression coefficient of 0.55) both had a positive and significant impact on the level of consumer satisfaction and the Rvalue of 2 was 0.6 that 60% of the consumer satisfaction variable could be explained by the variables of promotion and service quality, The validity of the regression model used was confirmed through a classical assumption test. These results highlight the importance of synergy between the implementation of effective promotional strategies and service quality improvement to create an optimal customer experience. The practical implications of this research can be used by GrabFood management in designing more efficient marketing strategies to increase customer satisfaction and loyalty. In conclusion, the synergy between effective promotional strategies and improving service quality is the key to creating an optimal customer experience and increasing the satisfaction and loyalty of GrabFood users in the region
INTEGRASI SISTEM AKUNTANSI MANAJEMEN PENGGAJIAN DRIVER PADA PT. ADI SARANA ARMADA TBK (LOGISTICS) Sukemi Kamto Sudibyo; Eni Endaryati; Vivi Kumalasari Subroto; Sri Wahyuning; Nur Rokhman; Agus Priyadi; Arga Adriansah
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i2.1394

Abstract

Driver payroll management is a strategic aspect of financial management accounting because it not only accounts for a significant proportion of labor costs in logistics company operations but also directly relates to the well being of workers, the primary drivers of distribution. This study aims to analyze and design an integrated management accounting system that can improve the effectiveness, efficiency, and accuracy of driver payroll at PT Adi Sarana Armada Tbk. Using Research and Development (R&D) methods, the study was conducted in the logistics business unit through observation, interviews, and document review related to the existing payroll system. The results indicate that the integration of a digital based system accelerates the payroll process, increases transparency, and strengthens operational cost control. This system ensures salaries are paid fairly, on time, and according to regulations, while minimizing administrative errors. These findings underscore the importance of digital transformation as a managerial strategy to support operational performance and provide appropriate rewards to drivers, the primary drivers of logistics services.
Co-Authors Agus Priyadi Arga adriansah Bambang Widjanarko Susilo Delinda Dalis Yuliani Didik Darmadi Elmareza Aizzani Haryo Kusumo Hendri Rasminto Hidayatul Khikmah Irda Yunianto Irdha Yunianto Jarot Dian Susatyono Kurniawan, Andreas Heri Kusumajaya, Robby Andika Muhammad Daffa Mahendra Nining Fitriani Nur Rokhman Ratnaningrum Ratnaningrum Setiawan Setiawan Setiawan Setiawan Sri Wahyuning Sugiarto Sugiarto Sukemi Kamto Sudibyo Vivi Kumalasari Vivi Kumalasari, Vivi Wiwid Wahyudi