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All Journal ProBisnis : Jurnal Manajemen Jurnal Taguchi : Jurnal Ilmiah Teknik dan Manajemen Industri Kohesi: Jurnal Sains dan Teknologi
Setianto, Nasrul
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Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Social Sciences Other

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ANALISIS INTENSITAS CAHAYA DI LABORATORIUM PT X METODE SNI 7062:2019 Syamsi, Wuri Arianty; Setianto, Nasrul; Saepuloh, Asep; Suyono, Annisa Maharani
Jurnal Ilmiah Teknik dan Manajemen Industri Vol. 4 No. 1 (2024): Jurnal Taguchi : Jurnal Ilmiah Keilmuan Teknik dan Manajemen Industri
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/tgc.v4i1.166

Abstract

The health of the physical work environment is a crucial factor that influences employee productivity, comfort and well-being in the workplace. A healthy work environment not only improves work efficiency but also plays a role in reducing the risk of disease and injury. Physical aspects of the work environment, such as lighting, temperature, noise, air quality, and ergonomics, have a direct impact on the physical and mental condition of employees. Working environmental conditions such as heat, noise, lighting, temperature, humidity, vibration and others need to be studied to prevent mental and physical strain on employees. With a good understanding of the health of the work environment, companies can take the right steps to create a healthier and more productive work environment
IMPLEMENTASI METODE FIXED PERIOD REQUIREMENT DAN LEAST UNIT COST DALAM MATERIAL REQUIREMENT PLANNING (MRP) UNTUK KOMPONEN SKIN D-NOSE AIRBUS A350 Setianto, Nasrul; Arianty Syamsi, Wuri; Ihsan, Tiaradia
Kohesi: Jurnal Sains dan Teknologi Vol. 6 No. 9 (2025): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v6i9.10313

Abstract

This study focuses on evaluating the efficiency of managing raw material inventory with the Material Requirements Planning (MRP) method to reduce inventory costs at PT DXI.This research method was carried out using quantitative methods with the data source used being secondary data through historical company demand data. The MRP method in the research is applied to identify raw material needs based on historical demand data, calculate optimal ordering schedules, and evaluate the impact on inventory costs. The Lot Sizing technique used in this MRP method is Fixed Period Requirement and Least Unit Cost. Research findings indicate that implementing the MRP Lot Sizing method significantly reduces inventory costs. The aviation manufacturing sector benefits greatly from this study, particularly within supply chain management, demonstrates significant efficiency improvements, which is intricate and ever-changing. It is envisaged that using this approach will help with attempts to keep a sustainable supply of components and optimize the production process.
Strategi Pemanfaatan TikTok untuk Membangun Brand Awareness Brand Fashion Ways.co Syamsi, Wuri Arianty; Setianto, Nasrul; Saepuloh, Asep; Iriani, Yani
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): January: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesian local fashion brands continue to grow by offering affordable products that have quality competitive with imported brands. One of the main strategies to enhance competitiveness is the use of digital marketing through the TikTok platform. This study aims to analyze the digital marketing strategies implemented by Ways.co, a local clothing brand that utilizes TikTok as the main channel for promotion and sales. The research method used is qualitative with a case study approach through in-depth interviews with the marketing team. The research results indicate that TikTok plays a strategic role in building brand awareness while also driving sales, particularly due to its integration with marketplaces such as Tokopedia. The marketing strategy employed includes a combination of organic content in the form of live streaming with special price offers, try-on videos using viral sounds, as well as the implementation of a consistent content publication schedule. Additionally, Ways.co also adopts a paid strategy through the Boost Ads feature, with an allocation of IDR 150,000 for promoting live streaming and IDR 200,000 for video content, which has proven effective in expanding audience reach. Internal data shows that about 80% of sales are generated more from TikTok compared to Shopee, with the main success indicator being the number of traffic views during live sessions. This study concludes that TikTok functions not only as a social media platform but also as an integrated marketing channel capable of effectively combining promotion, consumer interaction, and sales.
Co-Authors Arianty Syamsi, Wuri Asep Saepuloh Iriani, Yani Suyono, Annisa Maharani Syamsi, Wuri Arianty Tiaradia Ihsan