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Journal : Research Horizon

The Influence of Brand Image, Satisfaction, and Brand Trust on Brand Loyalty Fore Coffee in Yogyakarta Saputra, Bagas Tegar; Ariani, Dorothea Wahyu
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.264

Abstract

This research aims to analyze the influence of Brand Image, Satisfaction, and Brand Trust on Brand Loyalty Fore Coffee in Yogyakarta. The sample in this study was 130 respondents who had purchased Fore Coffee at least once in Yogyakarta. The data collection method in this research uses a method with measurement tools in the form of questionnaires. The instrument test results stated that the data in this study was proven to be valid and reliable. The classical assumption test states that the data in this study are normally distributed and the regression model is free from heteroscedasticity and multicollinearity. The results of this research can be concluded that Brand Image has a positive and significant effect on Brand Loyalty. Satisfaction has a positive and significant effect on Brand Loyalty. Brand Trust has a negative effect on Loyalty and Coffee Brand. These results have implications for future researchers to study the factors that form brand loyalty. The findings of this research have implications for managers to pay attention to factors that can increase consumer trust in brands and other factors that influence brand loyalty.
The Influence of Brand Image, Brand Trust, and Brand Love on Brand Loyalty Hos of Shopaholic Nurjanah, Eva; Ariani, Dorothea Wahyu
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.265

Abstract

This research aims to analyze the influence of brand image, brand trust, and brand love on brand loyalty. The subjects of this research were users of House of Shopaholic products in the Special Region of Yogyakarta. The sample in this study consisted of 150 respondents selected using purposive sampling. Data collection was carried out using a questionnaire. The analysis used in this research is multiple linear regression, and the data analysis technique employed IBM SPSS 22 software. Based on the research results, it was found that: brand image has a positive and significant effect on brand loyalty, brand trust has no effect on brand loyalty, and brand love has a positive and significant effect on brand loyalty. These findings indicate that to increase brand loyalty, companies need to pay attention to and enhance brand image and cultivate brand love among consumers.
The Influence of Work Environment, Job Stress and Workload on Employee Performance in The Ministry of Religion in South Halmahera Berhed, Imam Tantowi; Ariani, Dorothea Wahyu
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.266

Abstract

Employee performance is a very important factor in achieving work goals and cannot even be separated from an organization, whether institutional or company. The aim of this research is to test and analyze the partial and simultaneous influence of the work environment, stress and workload on employee work performance at the Office of the Ministry of Religion, South Halmahera Regency. Data collection in this research uses data collection techniques and tools in the form of questionnaires by giving a collection of written questions to respondents along with alternative answers that have been provided using the multiple linear data regression analysis method. The results of this research show that all independent variables, namely work environment, work stress and workload, partially and simultaneously have a positive and significant effect on the dependent variable, namely employee performance. Meanwhile, the results were influenced by other variables. The resulting theoretical implications support and provide evidence for previous findings, namely the successful testing of the influence of the work environment, stress and workload on employee work performance as well as providing support for previous research regarding the influence of these variables. The managerial implication is to provide input to the South Halmahera Regency Ministry of Religion Office.