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All Journal Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Journal of International Conference Proceedings
Kumalasari, Heny
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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PENGARUH NILAI FUNSIONAL DAN NILAI LINGKUNGAN TERHADAP MINAT PEMBELIAN ECO-FASHION DIMEDIASI OLEH SIKAP KONSUMEN Kumalasari, Heny; Effendi, Mohammad Irhas; Wisnalmawati, Wisnalmawati
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 5 No 1 (2024): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.5.1.49-62

Abstract

ABSTRACTThe development of clothing fashion encourages long-term environmental protection. The aim of this research is to analyze buying interest in eco-fashion products. The variables used in this research are functional value and environmental value as independent variables, consumer attitudes as intervening variables and bell interest as the dependent variable. The method used is quantitative, hypothesis testing using SEM-PLS analysis. The sample used was 100 consumers. The research results show that functional value and environmental value have a significant effect on purchasing interest in eco-fashion products, and consumer attitudes as mediating variables. Consumer attitudes are the novelty of this research. Peelitianni contributed theoretically and practicallyFunctional value, environmental value, consumer attitudes, purchase intentionABSTRAKPerkembangan Fashion pakaian mendorong  perlidunganlingkungan dalam jangka Panjang. Tujuan menelitian ini yaitu untuk menganalisis minat  beli tentang produk eco- fashion. Variable yang digunakan dalam penelitian ini yaiu nilai fungsional dan nilai lingkungan sebagai variable independent, sikap konsumen sebagai variable intervening dan minat bel sebagai variable dependen. Metode yang digunakan yaitu kuantitatif, pengujian hipotesis dengan analisis SEM-PLS. Sampel yang digunakan sebanyak 100.konsumen. hasil penelitian menunjukkan nilai fungsional dan nilai lingkungan berpengaruh signifikan terhadan minat pembelian produk eco-fashion, dan sikap konsumen sebakatvariabel mediasi. Sikap konsumen sebagai kebaruan penelitian ini. Peelitianni berkontibusi secara teoritis dan praktis.Nilai fungsional, nilai lingkungan, sikap konsumen, Minat pembelian
AGILITY PERFORMANCE ON EMPLOYEES AFFECTED BY TERMINATION Kumalasari, Heny; Finda, Perdana Fiara; Talumingan, Geovani Beckam
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.2041

Abstract

This article aims to determine the conditions of employees affected by layoffs at a garment company and able to survive during the Covid pandemic -19 by looking at the opportunities that exist. Garment companies carry out layoff policies due to the sluggish economy due to the Covid-19 pandemic. This is important to discuss because during Covid-19 the number of layoffs (Terminations of Employment) at the Garment factory increased but by taking advantage of the opportunities there were employees affected by layoffs were able to build SMEs. This study uses a qualitative approach with literature reviews, interviews, and focus group discussions (FGD) with the owners and managers of these SMEs and interviews were conducted on October 7, 2022. The results of this study show that employees are affected by layoffs are able to survive the Covid-19 pandemic. 19 by looking at the strengths, weaknesses, opportunities and threats. The employee saw an opportunity by establishing the SMEs in the fashion sector, especially women's accessories.
Co-Authors Effendi, Mohammad Irhas Finda, Perdana Fiara Talumingan, Geovani Beckam Wisnalmawati Wisnalmawati