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All Journal Jurnal Kajian Ilmu Manajamen
Falahah, Nurul
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Economics, Econometrics & Finance

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Atribut Produk Wisata dalam Membangun Loyalitas Pengunjung dengan Kepuasan Pengunjung Sebagai Variabel Mediasi (Studi Pada Wisata Pantai Tlangoh Kabupaten Bangkalan) Falahah, Nurul; Setiyarini, Triana
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 1 (2024): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i1.24934

Abstract

This study aims to determine the influence of tourism product attributes on visitor loyalty with visitor satisfaction as a mediating variable. The method used in this research is purposive sampling, namely a sample determination technique by considering certain criteria with a sample size of 97 respondents. By using the path analysis method (path analysis). The results of this study indicate that 1) Tourism product attributes have a positive and significant effect on visitor loyalty at Tlangoh Beach Tourism. 2) Tourism product attributes have a positive and significant effect on visitor satisfaction to Tlangoh Beach Tourism. 3) Visitor satisfaction has a positive and significant effect on visitor loyalty to Tlangoh Beach Tourism. 4) Tourism product attributes have a positive and significant effect on visitor loyalty through visitor satisfaction at Tlangoh Beach Tourism.
Co-Authors Triana Setiyarini, Triana