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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Intelek Insan Cendikia PESHUM
Frila Nurfadila
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Fenomena Job Hopping Pada Gen Z Dalam Bidang Komunikasi Geraldine Salma Sabila; Kismiyati El Karimah; Frila Nurfadila
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.923

Abstract

This research explores the phenomenon of job hopping among Gen Z in the field of communication with the aim of identifying the motives behind Gen Z's job hopping and the implications experienced by Gen Z after job hopping. The study employs a qualitative approach with the phenomenological research method. Data were collected through in-depth interviews with Gen Z individuals who have experience in job hopping in the field of communication. Additionally, interviews with human resource management experts were conducted, and literature studies were utilized to ensure data validity. The results of this study indicate that Gen Z individuals have different motives for job hopping to meet their expectations while accepting the implications of job hopping. These findings were also analyzed using Herzberg's Motivation Theory to determine the motives based on Gen Z's experiences in job hopping.
Studi Eksplanatoris tentang Terpaan Iklan “Are You Ready to Try Grammarly” oleh Almeida Kezia terhadap Mahasiswa Strata-1 Fakultas Ilmu Komunikasi Universitas Padjadjaran Veronika Florita Novarani; Asep Suryana; Frila Nurfadila
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1705

Abstract

Grammarly is an AI-based tool/application that utilizes YouTube as a platform to upload its advertisement titled "Are You Ready To Try Grammarly." The purpose of this study is to determine the extent of the influence of intensity, message content, and appeal of the YouTube ad "Are You Ready To Try Grammarly" both partially and simultaneously on the interest in subscribing to the product through attitudes toward the ad and brand among students, examined through cognitive response theory. The method used to analyze the data is quantitative and path analysis. The population of this study is undergraduate students of the Faculty of Communication Sciences at Universitas Padjadjaran who have been exposed to the YouTube ad "Are You Ready To Try Grammarly" by Almeida Kezia. The number of respondents in this study is 149, selected using stratified random sampling. Data collection techniques were carried out using questionnaires and literature studies. The results of the study indicate that the intensity, message content, and appeal of the YouTube ad "Are You Ready To Try Grammarly" significantly influence the interest in subscribing to the product through attitudes toward the ad and brand among students both simultaneously and partially. Attitudes toward the ad and brand have the greatest influence on the interest in subscribing.
Responding Crisis Communication: The Role of Social Media in Building Brand Trust Yuliani Dewi Risanti; Frila Nurfadila
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 5: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i5.11007

Abstract

Previous research shows that reputation and image is very important to the continuity and sustainability of the organizations. Recently, it can be easily damaged by the uncontrolled message circulation that spread on social media. Consumers tend to mislead by untrusted source of information causing losing their trust and give immediate impact to sales decline. One of the vulnerable industry that regularly facing this situation is in food and beverage. Dough Lab that known for their artisan cookies products as the object of this case study has to deal with the incident which video spread on social media that went viral within second. This study aims to examine in how Dough Lab respond the crisis that can lead to damage reputation by utilizing social media as source of information to external stakeholders in particular customers. Data collections through depth interview with the representative of corporate communications of the company supported by literature and previous research. Results shows the social media are able to be an essential role in responding crisis communications since they can be as source of information of the company to the stakeholders. However, their credibility is being considered since it delivered in their official social media which can fully controlled by the company. After all, the company should maintain to communicate transparent with the consumers and raise public intention to create user generated content to increase the credibility of the message and source of information.
PENGGUNAAN CLICKBAIT PADA TAJUK UTAMA BERITA DALAM PERSPEKTIF ETIKA JURNALISME Frila Nurfadila; Uud Wahyudin; Kismiyati El Karimah
Jurnal Intelek Insan Cendikia Vol. 1 No. 9 (2024): NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mengubah praktik jurnalisme, dengan media digital menggantikan media konvensional seperti koran dan majalah. Namun, kemajuan ini juga membawa dampak signifikan pada jurnalisme digital, terutama dalam konsep attention economy yang menggantikan uang dengan perhatian dan waktu audiens sebagai komoditas berharga. Konsep ini mulai disalahgunakan oleh jurnalis untuk meraih keuntungan maksimal melalui strategi clickbait. Meskipun efektif dalam meningkatkan interaksi, penggunaan clickbait seringkali melanggar kode etik jurnalistik, yang melarang berita bohong, fitnah, dan diskriminasi. Pelanggaran ini menimbulkan dampak negatif, terutama bagi masyarakat Indonesia yang memiliki tingkat literasi rendah. Sensasionalisme dan provokasi dalam clickbait dapat memengaruhi audiens yang kurang kritis dan rentan terhadap misinformasi. Tujuan artikel ilmiah ini adalah untuk meningkatkan kesadaran tentang etika jurnalisme, baik di kalangan jurnalis maupun penikmat media
Co-Authors Asep Suryana Geraldine Salma Sabila Kismiyati El Karimah Uud Wahyudin Veronika Florita Novarani Yuliani Dewi Risanti