Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Studi Administrasi Publik dan ilmu Komunikasi
Refky Genta Saputra
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Isi Konten Youtube (Bloom Media) “Membahas Masalah Mental Health Generasi Strawberry” Rhizqi Dwiputra Ramadhan; Arfian Suryasuciramdhan; Agil Hari; Firdy Ahmad Fariji; Refky Genta Saputra
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1048

Abstract

Gen-Z is a generation that is very spoiled by technology and the internet. The way they think and live their lives is different from previous generations. Generation Z is often referred to as the "Strawberry Generation", because they have a very soft mentality when experiencing life problems. Therefore, they are associated with the “strawberry generation” because they are like strawberries in that they break down very easily in stressful situations. To prevent the next generation from becoming the strawberry generation, parents should supervise their children, give them the freedom to study under supervision, and not spoil them too much when they are young. Once they grow up, their mentality will be formed.
Strategi Komunikasi Pemasaran PT. Nojorono International Tobacco dalam Meningkatkan Brand Awareness Refky Genta Saputra; Arfian Suryasuciramdhan; Agil Hari; Ehan Farhan; Muhammad Farhan Hidayatullah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 2 (2025): Agustus: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i2.2428

Abstract

This study aims to analyze the sponsorship strategy implemented by PT Nojorono Tobacco Internasional in building brand awareness among generation Z through Community support events to Events organized by Authenticity. With the main target market of generation Z and Millennials, Authenticity utilizes music events as a platform to introduce products such as Clas mild Purple Duo and Clas mild Red Max that are relevant to their needs. This study uses a qualitative approach with a case study method and in-depth interviews with related parties at Authenticity and event organizers. The results of the study indicate that sponsorship through music events is effective in strengthening brand awareness, building emotional relationships, and increasing the engagement of the younger generation with the brand. The hypothesis proposed is that the integration of sponsorship with music events can improve the brand image of Clas Mild among generation Z. Based on these findings, it is recommended that Authenticity continue to optimize its sponsorship strategy in relevant events to strengthen brand engagement. This study emphasizes the importance of sponsorship strategies in building a strong and relevant brand image for young consumers.
Peran Human Relations dalam Menciptakan Lingkungan Kerja yang Inklusif Dhiyandra Prasetya Gusti; Fauzan Azima; Refky Genta Saputra; Rhizqi Dwiputra Ramadhan; April Laksana
Studi Administrasi Publik dan ilmu Komunikasi Vol. 1 No. 4 (2024): November : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v1i4.51

Abstract

An inclusive work environment is an important element in supporting employee productivity and well-being in modern organizations. This research aims to explore the role of Human Relations in creating an inclusive work environment, where diversity is respected and every individual feels accepted and supported to develop. Using a qualitative approach with phenomenological methods, this research collects data through in-depth interviews and participant observation of employees from various backgrounds. The research results show that Human Relations has a central role in designing diversity policies, implementing inclusion training, facilitating cross-cultural communication, and handling conflicts related to individual differences. In addition, it was found that support from top management and organizational commitment were key factors in successfully creating an inclusive environment. These findings indicate that effective Human Relations practices can increase employee engagement, reduce turnover, and build a more open and innovative organizational culture. It is hoped that this research can become a reference for organizations in developing Human Relations strategies that focus on inclusion and diversity.
Co-Authors Agil Hari April Laksana Arfian Suryasuciramdhan Dhiyandra Prasetya Gusti Ehan Farhan Fauzan Azima Firdy Ahmad Fariji Muhammad Farhan Hidayatullah Rhizqi Dwiputra Ramadhan