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All Journal Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Agil Hari
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Humanities Education Social Sciences

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Analisis Isi Konten Youtube (Bloom Media) “Membahas Masalah Mental Health Generasi Strawberry” Rhizqi Dwiputra Ramadhan; Arfian Suryasuciramdhan; Agil Hari; Firdy Ahmad Fariji; Refky Genta Saputra
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1048

Abstract

Gen-Z is a generation that is very spoiled by technology and the internet. The way they think and live their lives is different from previous generations. Generation Z is often referred to as the "Strawberry Generation", because they have a very soft mentality when experiencing life problems. Therefore, they are associated with the “strawberry generation” because they are like strawberries in that they break down very easily in stressful situations. To prevent the next generation from becoming the strawberry generation, parents should supervise their children, give them the freedom to study under supervision, and not spoil them too much when they are young. Once they grow up, their mentality will be formed.
Strategi Komunikasi Antar Penjual dan Pembeli di Media Sosial dalam Strategi Pemasaran Agil Hari; Aldo Savero Zahran; Firdi Ahmad Fariji; Muhamad Fauzan Kurniawan; April laksana
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 1 No. 6 (2024): Desember: KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v1i6.479

Abstract

This research discusses the communication strategy between sellers and buyers on social media as part of an effective marketing strategy. Social media has become a key platform in modern marketing due to its ability to create direct interaction and build relationships between sellers and buyers. The communication strategies applied include the use of relevant content, personal approach, quick response, and utilization of interactive features of social media. The results show that effective communication can increase customer engagement, build trust, expand market reach, and drive increased sales. However, there are challenges in maintaining communication consistency and facing increasing competition in the digital world. Therefore, an innovative and customer-focused approach is required to achieve success in marketing through social media. Communication strategies between sellers and buyers on social media play an important role in supporting the success of marketing strategies in the digital age. Social media has evolved into a major platform for direct interaction between sellers and buyers, offering ease of access, wide reach, and cost-effectiveness compared to traditional marketing methods. This research explores the various communication strategies used by sellers to build relationships with buyers, including the use of relevant and engaging content, a data-driven personalized approach, and prompt responses to customer needs and questions. This research concludes that an effective communication strategy on social media serves not only as a promotional tool, but also as a means to build long-term relationships between sellers and buyers. With the right approach, social media can be a powerful platform to support marketing success, increase customer satisfaction, and achieve overall business goals.
Strategi Komunikasi Pemasaran PT. Nojorono International Tobacco dalam Meningkatkan Brand Awareness Refky Genta Saputra; Arfian Suryasuciramdhan; Agil Hari; Ehan Farhan; Muhammad Farhan Hidayatullah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 2 (2025): Agustus: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i2.2428

Abstract

This study aims to analyze the sponsorship strategy implemented by PT Nojorono Tobacco Internasional in building brand awareness among generation Z through Community support events to Events organized by Authenticity. With the main target market of generation Z and Millennials, Authenticity utilizes music events as a platform to introduce products such as Clas mild Purple Duo and Clas mild Red Max that are relevant to their needs. This study uses a qualitative approach with a case study method and in-depth interviews with related parties at Authenticity and event organizers. The results of the study indicate that sponsorship through music events is effective in strengthening brand awareness, building emotional relationships, and increasing the engagement of the younger generation with the brand. The hypothesis proposed is that the integration of sponsorship with music events can improve the brand image of Clas Mild among generation Z. Based on these findings, it is recommended that Authenticity continue to optimize its sponsorship strategy in relevant events to strengthen brand engagement. This study emphasizes the importance of sponsorship strategies in building a strong and relevant brand image for young consumers.
Co-Authors Aldo Savero Zahran April Laksana Arfian Suryasuciramdhan Ehan Farhan Firdi Ahmad Fariji Firdy Ahmad Fariji Muhamad Fauzan Kurniawan Muhammad Farhan Hidayatullah Refky Genta Saputra Rhizqi Dwiputra Ramadhan