Arsih Amalia Chandra Permata
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Belajar Komunikasi dan empati melalui Film Jumbo dan Inovasi Promosi Wisata Indonesia melalui Industri Kreatif Siti Syawwa Himmatul Alya; Sthiti Prabawati Pranaiswari; Talenta Maharawi; Raishalika Khairunnisa A; Arsih Amalia Chandra Permata; Wiyata Wiyata
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1868

Abstract

This research examines the Indonesian animated film “Jumbo” on how communication between individuals and empathy are displayed in the story, as well as its promotional efforts towards the tourism sector. This research aims to reveal how these elements can be optimized in a creative industry-based promotion program. The results of this study show the importance of good interpersonal communication, teaching empathy, and strategic tourism promotion innovation. Thus, this research can be a strong basis to encourage the production of creative content that effectively integrates culture and positive interpersonal communication as tourism promotion assets.
Kupas Tuntas Keterkaitan Film Jumbo dengan Komunikasi Interpersonal dan Peningkatan Kunjungan Bioskop Vania Anindya Cahyono Putri; Muhammad Afzaal Parvez; Maulana Raya Rizky; Hira Choir Robbani; Nadiatus Sholihah; Arsih Amalia Chandra Permata; Wiyata Wiyata
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1877

Abstract

This study aims to examine the relationship between the animated film Jumbo and interpersonal communication and its influence on increasing cinema visits in Indonesia. The Jumbo film raises the themes of friendship, bullying, courage, and adverse childhood experiences (ACEs). This is considered capable of building strong emotional resonance with the audience and increasing the audience's visits to the cinema as a place to watch. Through a descriptive qualitative approach with the content analysis method, the researcher examined the visual elements, dialogue, and storyline in the film. The results of the study show that the Jumbo film effectively represents interpersonal communication theory, such as symbolic interactionism and the concept of self-reflection that encourage empathy and shape the audience's self-perception and sociality. In addition, the visualization of the amusement park in the film triggers feelings of nostalgia as a tourism motivation with the support of digital marketing strategies and electronic word of mouth (eWOM) which have an impact on the spike in visits to the cinema. Jumbo is not only an entertainment medium, but also an effective cultural and tourism promotion tool. Thus, Jumbo proves that local animated works can shape cultural narratives and increase tourism motivation.
Komunikasi Interpersonal dan Representasi Emosi dalam Film Avengers: Endgame (2019): Studi Kasus Dinamika Tokoh dan Implikasi terhadap Wisata Populer Airumi Qanitah Sari; Shella Fadhilah; Bintang Halim Triasanda; Rava Putra Suyono; Arsih Amalia Chandra Permata; Wiyata Wiyata
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1880

Abstract

This research discusses interpersonal communication and emotional representation in the film Avengers: Endgame (2019), focusing on how the dynamics between the main characters shape emotional resonance that influences the audience's tourism behavior. The background of this study departs from the phenomenon of film-induced tourism, where the emotional attachment of the audience to fictional characters and locations triggers the desire to visit the actual filming locations of the film. The aim of the research is to identify forms of interpersonal communication in films and to examine their implications for tourist interest in filming locations. With a descriptive qualitative approach and the Stimulus–Organism–Response (S–O–R) model analysis, data were collected through scene observation and media documentation. The results show that verbal and nonverbal communication in the form of expressions of loss, empathy, social support, and sacrifice build a strong emotional bond with the audience. This elicits a tangible response in the form of tourist visits to locations such as Stark Cabin and St Abbs. This research concludes that interpersonal communication in films not only strengthens the narrative but also serves as an affective bridge that shapes the image of the destination. These findings have implications for cinema-based tourism promotion strategies and the use of emotional narratives in the creative industry.