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All Journal Optimal: Jurnal Ekonomi dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Cherilya Alfara Natasya
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Promosi Marketing Pada Butik Cheryl Collection Cherilya Alfara Natasya; Puji Isyanto; Dini Yani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1809

Abstract

Fashion is an important need for all people. Marketing strategy is a fundamental tool that is designed or planned to achieve the goals of a company by developing a sustainable competitive advantage through the market entered and the program used to serve its target market. The current fashion trend is very interesting to follow and develop according to current needs to attract consumer interest and purchasing power.
Analisis Manajemen Persediaan Bahan Baku Pada UMKM Rengginang Berlian Kriuk di Karawang Cherilya Alfara Natasya; Lilis Fitriyani; Putri Ayu Rukmini; Siti Santi; Ujang Suherman
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.656

Abstract

This research aims to determine the most effective inventory management in Rengginang Berlian Kriuk MSMEs. Using a qualitative descriptive approach, researchers analyze inventory management in Rengginang Berlian Kriuk MSMEs. The problem in this research is that Rengginang Berlian Kriuk MSMEs have not implemented raw material inventory management. The results of interview observations and documentation show that inventory management at Rengginang Berlian Kriuk MSMEs is not optimal. This is indicated by the minimal inventory available, because there are limitations in managing inventory. For this reason, researchers use safety stock and EOQ techniques to analyze inventory which can support inventory management effectively and efficiently.
Co-Authors Dini Yani Isyanto, H. Puji Lilis Fitriyani Putri Ayu Rukmini Siti Santi Ujang Suherman