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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Rangga Restu Prayogo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Promosi Penjualan, Kualitas Layanan, dan Pengalaman Pelanggan terhadap Loyalitas Konsumen Pengguna GoFood: Studi pada Mahasiswa Prodi Kewirausahaan UNIMED Liston Rivaldo Sitorus; Rangga Restu Prayogo
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5043

Abstract

This study aims to examine and understand the extent to which Promosi Penjualan, Kualitas Layanan, and Pengalaman Pelanggan influence Consumer Loyalty among GoFood service users, particularly among students of the Entrepreneurship Study Program at Medan State University, intakes of 2021 to 2024. The method used in this study is a quantitative approach with an associative research type. The research sample consisted of 120 respondents selected through a purposive sampling technique. Data collection was carried out using a Likert-scale questionnaire. The results of the study indicate that Promosi Penjualan has a positive and significant influence on Consumer Loyalty. Similarly, Kualitas Layanan and Pengalaman Pelanggan also have a positive and significant influence on Consumer Loyalty. Together, these three variables are proven to have a significant influence on increasing Consumer Loyalty to GoFood services.
Analisis Pengaruh Daya Tanggap, Suasana Toko, dan Promosi terhadap Kepuasan Pelanggan pada Noerani Coffee Medan Timur Maceru Edwardo Hutagaol; Rangga Restu Prayogo
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3185

Abstract

The coffee shop industry in Indonesia is growing rapidly along with changes in people's lifestyles that make coffee shops not just a place to enjoy coffee, but also a space to socialize, work, and support a modern lifestyle. Increasingly competitive competition requires every business actor, including Noerani Coffee, East Medan, to be able to provide customer satisfaction by improving service quality, store atmosphere, and appropriate promotional strategies. The problematic phenomenon found at Noerani Coffee is the persistence of customer complaints related to unresponsive service, a less than optimal atmosphere, and limited promotions. This study aims to analyze the influence of responsiveness, store atmosphere, and promotions on customer satisfaction at Noerani Coffee, East Medan. The study used a quantitative approach with a purposive sampling technique, involving 169 Noerani Coffee customer respondents. Data were collected through questionnaires, tested with validity and reliability tests, and analyzed using multiple linear regression analysis methods through the SPSS 26.0 program. The results showed that responsiveness had a positive and significant effect on customer satisfaction, store atmosphere had a positive and significant effect, and promotions also had a positive and significant effect. Simultaneously, the three independent variables have a significant effect on customer satisfaction with an R-Square value of 0.784, which means that 78.4% of the variation in customer satisfaction is explained by responsiveness, store atmosphere, and promotion, while the remaining 21.6% is influenced by other factors outside the study. In conclusion, increasing the speed and responsiveness of service, creating a comfortable coffee shop atmosphere, and effective promotions have been proven to be able to increase customer satisfaction. This study is expected to be a strategic input for Noerani Coffee in strengthening its competitiveness through excellent service, a supportive store atmosphere, and targeted promotions, so that it can maintain customer loyalty amidst increasingly tight competition in the coffee shop industry.
Penguatan Kapasitas Kelompok Usaha Sijati dalam Pengelolaan Budidaya Jamur Tiram di Desa Sait Buttu Saribu Rangga Restu Prayogo; Hendra Saputra; Hidir Efendi; Khafi Puddin; Fadli Agus Triansyah; Safitri Maya Sari; Annisa Az Zahra; Dimas Very Prabowo
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6979

Abstract

This community service program was implemented to strengthen the capacity of the SIJATI Business Group in managing oyster mushroom cultivation in Sait Buttu Saribu Village, Simalungun Regency. This activity was motivated by the group's great potential in oyster mushroom production, but still faces obstacles in production, marketing, and business management aspects. The method used was a participatory-collaborative approach through stages of socialization, training, mentoring, provision of modern production equipment, strengthening digital marketing, and business management coaching. The results of the activity showed a significant increase in the group's capacity. From a production aspect, the use of a stainless steel steamer machine and modern baglog racks increased time efficiency, saved energy, and doubled production capacity. From a marketing aspect, digital marketing training and collaboration with students as resellers expanded market reach, increased consumer interaction, and drove increased turnover. From a management aspect, digital-based financial records and assistance with business legality strengthened institutions and opened opportunities for access to capital. This program also had a social impact by increasing the economic contribution of housewives who were members of the group, thereby contributing to the welfare of the village community. Overall, strengthening the capacity of the SIJATI group aligns with achieving the Sustainable Development Goals (SDGs), particularly in poverty alleviation, gender equality, and inclusive economic growth. Therefore, this activity can serve as a model for empowering competitive and sustainable local commodity-based MSMEs.
Co-Authors Annisa Az Zahra Dimas Very Prabowo Fadli Agus Triansyah Hendra Saputra Hidir Efendi khafi puddin Liston Rivaldo Sitorus Maceru Edwardo Hutagaol Safitri Maya Sari