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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Dehasen Untuk Negeri Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Semarak Mengabdi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Jurnal Pengabdian Mandiri Jurnal Inovasi Kerja Nyata (JIKN)
Yanti, Rina Trisna
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STRATEGI OPTIMALISASI KOMODITAS UNGGULAN TANAMAN PANGAN DI PROPINSI BENGKULU (Menurut Persepsi Masyarakat) Yanti, Rina Trisna
JURNAL EKOMBIS REVIEW Vol 5 No 1 (2017)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.694 KB)

Abstract

Rina Trisna Yanti: The purpose of this study was to determine the main commodity crops most optimal developed in Bengkulu and determine strategies for improving crop production according to public perception in the province of Bengkulu. This research is a descriptive study, using data from the productivity of each food crops in the province of Bengkulu (rice, maize, cassava, sweet potatoes, peanuts, soybeans), and crop productivity of its kind in the Province around (South Sumatra Lampung, West Sumatra, Jambi) as well as national food crop productivity in 2011 - 2015. the primary data obtained through a questionnaire distributed to 30 respondents and processed through LQ analysis techniques.These results indicate that the main commodity crops in Bengkulu food crops of rice and sweet potatoes. Optimization strategy leading commodity food crops of rice in Bengkulu can be done in a way to use the land in accordance with the potential (extension) and pemanfaan idle land by farmers, while the role of government in providing relief seeds, guarantee price certainty, provide counseling and training to farmers through PPL. While commodity optimization strategies featured sweet potato crop in Bengkulu done by improving the production (intensification) and increased intensity of cultivation as for the role of government in a way to guarantee price certainty.Keyword: Holticulture, Strategy Optimalization, Komodity Superrior.
THE EFFECT OF FINANCIAL LITERACY ON STUDENT FINANCIAL BEHAVIOR (Case Study of Students of Faculty of Economic, University of Dehasen Bengkulu) Afriani, Sulisti; Yanti, Rina Trisna
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1496

Abstract

Abstract : Financial literacy is very important for everyone to know, the higher a person's financial literacy level, the better his financial behavior will be. This study aims to analyze the effect of financial literacy on student financial behavior in the Faculty of Economics, University of Dehasen Bengkulu. The sample used in this study was 100 students with a data questionnaire method. The results show that the regression model of the regression equation is as follows: Y = 12.519 + 0.745X, the correlation coefficient r = 0. lies between 0.600 - 0.799 including in a strong correlation, R Square of 0.556 means that the variable student financial behavior can be influenced by the variable Financial literacy of 55.6%. While the remaining 44.4% is influenced by other variables not examined in this study. . Because the value of α
Social Marketing Project Pemasaran Produk UMKM Penjahit Rumahan Melalui Media Sosial Pada Usaha Jahit Ibu Noni Di Lempuing Kota Bengkulu Amelia, Amelia; Prawitasari, Andriyani; Yanti, Rina Trisna; Handayani, Sri; Hanila, Siti
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6277

Abstract

Social marketing marketing projects in a business are very important to develop in a business so that the business can be better known by the public. The aim of this community service in the home sewing business sector is to provide vacancies for sewing business actors so that the businesses they run can get more turnover or jobs from consumers. Methods that can be used to achieve this goal are by helping business people to open their stalls in strategic places and also by opening social media accounts to facilitate product marketing. With the completion of social media creation for business actors, they can immediately jump into loading or sharing some content about the products or services they offer to consumers.
Menumbuhkan Jiwa Kewirausahaan Untuk Meningkatkan Minat Dan Motivasi Siswa Smks 1 Pembangunan Kota Bengkulu Irwanto, Tito; Nasution, Suswati; Yanti, Rina Trisna; Rahmi, Fathur
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6689

Abstract

Entrepreneurship education at the secondary education level, especially at Vocational High Schools (SMK), has an important role in forming a generation that is able to face the challenges of the modern economy. This education not only prepares students with technical knowledge, but also explores the creative and innovative potential needed in the business world. Entrepreneurship education plays an important role in increasing entrepreneurial motivation and innovation in vocational school students. High motivation is considered the key to success in running a business, while innovation opens up opportunities to face business competition in a unique and effective way. This service was carried out at SMKS 1 for the development of the city of Bengkulu on Friday 7 June 2024. The implementation of this service activity was to carry out socialization about cultivating an entrepreneurial spirit to increase student interest and motivation, where during the socialization there was a question and answer discussion with the students of SMKS 1 for the Development of the city of Bengkulu. This socialization aims to foster an entrepreneurial spirit in students and increase the motivational interest of students at SMKS 1 for the development of Bengkulu City. It is very influential in improving the entrepreneurial spirit from an early age, and increasing relationships and network connections is necessary.
Influence of Store Atmosphere, Promotion Applicatian and Product Display Towards Consumer Satisfaction Tomoro Coffee Bengkulu City Pratiwi, Rindi Intan; Yanti, Rina Trisna; Tambunan, Dennis Rydarto
BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.5.2.83-93

Abstract

Purpose: This study aims to examine the impact of store atmosphere, promotion application, and product display on consumer satisfaction at Tomoro Coffee in Bengkulu City. Methodology: A quantitative approach was employed using questionnaires as the primary data collection tool. The study sampled 150 consumers of Tomoro Coffee in Bengkulu City. Results: The multiple linear regression analysis produced the equation Y = 1.454 + 0.325(X₁) + 0.240(X₂) + 0.411(X₃) + 2.837, showing a positive relationship between the three variables and consumer satisfaction. The determination coefficient (R²) of 0.640 indicates that 64% of consumer satisfaction is influenced by these factors, while 36% is attributed to other unexamined variables. Findings: The combined influence of store atmosphere, promotion application, and product display significantly affects consumer satisfaction, supported by an F value of 86.424 > 2.67 and a significance level of 0.000 < 0.05. Originality: This study provides insights into consumer behavior within the growing coffee shop culture in Bengkulu. Novelty: It highlights the importance of these factors in shaping customer satisfaction, specifically in a modern coffee shop context. Conclusion: Enhancing store atmosphere, promotions, and product displays can significantly boost customer satisfaction. Type of Paper: Empirical research paper . 
An Analysis of Sales Budget in Increasing Profit at Dadang Shop in Sukamakmur Village Rahayu, Asti Dwy; Fitriano, Yun; Yanti, Rina Trisna
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.123

Abstract

This study aims to analyze the sales budget in increasing profits at Dadang Shop in Sukamakmur Village of Marga Sakti Sebelat Sub-District in North Bengkulu Regency. The data collection technique is the most strategic step in the study, because the main objective of the study is to obtain data. The results of this study indicate that the Sales Budget at Dadang Shop in Sukamakmur Village is quite effective in increasing the price. From the 2019 sales budget using the Least Square method, which is IDR 154,219,538,011, realized IDR 4,270,649,857, above a budget of IDR 4,116,429,948,989 by an increase of the number of customers and an increase of the number of products sold. Meanwhile, from the sales budget for January 2019 using the sales budget calculation of IDR 574,016,114.91, this increase is due to the number of customers and the number of products being sold continues to increase every month.
The Effect of Work Environment and Job Satisfaction on Employee Performance at Bkd-Psdm Office of Kaur Regency Alfahmi, Albed; Afriani, Sulisti; Yanti, Rina Trisna
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.157

Abstract

This study aims to determine the effect of work environment and job satisfaction on employee performance at the BKD-PSDM Office of Kaur Regency. Samples in this study were 38 employees at the BKD-PSDM Office of Kaur Regency. The data collection used a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results show the regression value Y = 1.054 + 0.686X1 + 0.364X2¬with a positive regression direction, meaning that if the work environment and job satisfaction increased, the performance of employees at the BKD-PSDM Office in Kaur Regency would also increase. The BKD-PSDM office in Kaur Regency, because the significant value of 0.000 is smaller than 0.05. This means that the more the work environment at the BKD-PSDM Office of Kaur Regency increases, the performance will also increase. Job satisfaction has a significant effect on employee performance at the Kaur Regency BKD-PSDM Office, because the significant value of 0.009 is smaller than 0.05. This means that the increase in job satisfaction will increase the performance of the employees of the BKD-PSDM Office of Kaur Regency. The work environment and work satisfaction have a significant effect on employee performance at the BKD-PSDM Office of Kaur Regency because the significant value of 0.000 is smaller than 0.05, thus the initial hypothesis proposed is proven (Ha is accepted). That is, there is a significant effect between work environment and job satisfaction on performance together. The coefficient of determination of R square is 0.618. This means that the work environment and job satisfaction affect performance by 61.8% while the rest (100-61.8% = 38.2%) is effected by other causal factors not examined in this study)
The Effect of Celebrity Endorser and Brand Image on Purchasing Decision for Honda Vario Motorcycle at Astra Motor Tais in Seluma Regency Sari, Rina Romanda; Hanila, Siti; Yanti, Rina Trisna
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.169

Abstract

This study aims to determine the effect of celebrity endorser and brand image simultaneously on purchasing decisions for a Honda Vario motorcycle at Astra Motor Tais in Seluma Regency. The samples in this study were 35 consumers who purchased a Vario motorcycle at Astra Motor Tais in Seluma Regency. The data were collected using a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. Based on the calculation of multiple linear regression equation, it showed that X1 (celebrity endorser) and X2 (brand image) have an effect on purchasing decisions (Y), with the results of the regression test: Y = 9.070 + 0.414X1 + 0.387 X2. This means that when there is an increase in the use of celebrity endorsers then the purchasing decision will also increase, and when the brand image then the purchasing decision will also increase.The coefficient of determination of the R square is 0.508. This means that celebrity endorser (X1) and brand image (X2) have an effect on purchasing decisions for a Honda Vario motorcycle (Y) by 54.4%, while the remaining 45.6% is influenced by other variables not examined in this study. Based on the test results with the t test, the hypothesis is made to prove there is an effect. The test results for variable X1 (celebrity endorser) show a significance value of 0.013 <0.05. Because the significance value is less than 0.05, then X1 (celebrity endorser) has a significant effect on purchasing decisions (Y). The variable X2 (brand image) shows a significance value of 0.020 <0.05. Because the significance value is less than 0.05, then X2 (brand image) has a significant effect on purchasing decisions (Y). Based on the results of hypothesis testing with the F test, a significance value of 0.000 <0.05 and a significance level below 0.05 indicates that the celebrity endorser (X1) and brand image (X2)) have a positive and significant effect on purchasing decisions (Y).
SOSIALISASI PEMANFAATAN DIGITAL MARKETING SEBAGAI PROMOSI BIMBLE AZ-ZAHRA KOTA BENGKULU Effendi, Yanto; Yanti, Rina Trisna; Herlin, Herlin; Achmadalena, Mirda
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 1 No. 6 (2023): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v1i6.1405

Abstract

Penelitian ini bertujuan untuk mensosialisasikan pemanfaatan digital marketing dalam rangka meningkatkan visibilitas dan jumlah pendaftar pada bimbingan belajar (bimble) Az-Zahra di Kota Bengkulu. Menghadapi era digital, penggunaan strategi pemasaran digital menjadi esensial untuk menjangkau audiensi yang lebih luas dan meningkatkan daya saing. Metode yang digunakan dalam penelitian ini adalah suvei, observasi serta pendampingan berkelanjutan dengan pemilik yayasan bimble Az-Zahra Kota Bengkulu, dilengkapi dengan analisis data sekunder dari literatur terkait. Hasil penelitian menunjukan bahwa Tingkat pemahaman dan penerapan digital marketing di bimble Az-Zahra masih terbatas. Oleh karen itu, program sosialisasi difokuskan pada peningkatan pengetahuan dan keterampilan dalam penggunaan media sosial, optimasi mesin pencari (SEO), serta pembuatan konten pemasaran yang menarik. Implementasi strategi digital marketing diharapkan dapat meningkatkan kehahiran online bimble Az-Zahra, menarik minat calon siswa, dan pada akhirnya meningkatkan jumlah pendaftaran. Evaluasi awal menunjukan respon positif dari pihak manajemen dan adanya peningkatan interaksi di palform digital bimble Az-Zahra. Dengan demikian, sosialisasi ini memberikan kontribusi signifikan dalam mendrorong transformasi digital di sektor Pendidikan nonformal di Kota Bengkulu.
The Influence Of Entrepreneurial Knowledge, Entrepreneurial Characteristics And Entrepreneurial Competencies On The Success Of MSMES Taba Jambu Village In Central Bengkulu Fadhilah, Nurul Tri; Tawakal, Anzori; Yanti, Rina Trisna
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.626

Abstract

This study aims to determine the effect of entrepreneurial knowledge, entrepreneurial characteristics and entrepreneurial competence on business success in MSMEs in Taba Jambu Village in Central Bengkulu. This type of research is a type of quantitative research. The data collection method in this study used a questionnaire technique, with a sample of 40 respondents. The results showed that multiple linear regression Y = 4,092 + 0.251 X1 + 0.472 X2 + 0.367 X3 + 1,455. Where the coefficient is positive, it means that there is a positive or unidirectional correlation between the variables of Entrepreneurial Knowledge (XI), Entrepreneurial Characteristics (X2), Entrepreneurial Competence (X3), the value is 0 (zero), then the success (Y) of MSMEs in Taba Jambu Village, Central Bengkulu. The results showed that the entrepreneurial knowledge test (XI) showed tcount 3.441> ttable 1.683 and sigfinication 0.001 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that entrepreneurial knowledge has a positive and significant effect on the success (Y) MSMEs Taba Jambu Village in Central Bengkulu. The results showed that the entrepreneurial characteristics test (X2) showed tcount 3.614> t table 1.683 and sigfinication 0.001 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that entrepreneurial knowledge has a positive and significant effect on the success (Y) of MSMEs Taba Jambu Village in Central Bengkulu. The results showed that the entrepreneurial competency test (X3) showed tcount 2.761> ttable 1.683 and sigfinication 0.009 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that entrepreneurial knowledge has a positive and significant effect on the success (Y) of MSMEs Taba Jambu Village in Central Bengkulu. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 41.089> 2.61, it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between Entrepreneurial Knowledge (XI), Entrepreneurial Characteristics (X2), Entrepreneurial Competence (X3) on the Success (Y) of MSMEs Taba Jambu Village in Central Bengkulu. This can be seen at a significance level of 0.000 <0.05
Co-Authors Achmadalena, Mirda Ahmad Soleh Akbar Akbar Alfahmi, Albed Ameilia, Deva Amelia Amelia Angga Angga Astuty, Kamelia Ayu, Hesi Putri Berlianza, Dhendy Cahyani, Jingga Febbya Effendi, Bahman Effendi, Yanto ELLYA REVOLINA, ELLYA Ellya, Ellya Fadhilah, Nurul Tri Fenti, Fenti Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Handayani, Sri Handayani, Tita Hanila, Siti Herlin, Herlin Herlina, Yeni Ican Ramadis Ilahi, Firman Rama Nur Impianti, Impianti Karona Cahya Susena, Karona Cahya Kurniawan, Kimas Lestari, Selpi Ayu Listika, Listika Meliani, Nita Nasution, Suswati Neri Susanti Noviantoby, Noviantoby Oktafiani, Lisa Paramita, Tesi Pitriyani, Zeli Pratiwi, Rindi Intan Prawitasari, Andriyani Prayuda, Angga Ares Puspita Sari, Indah Puteri, Pongki Resmala Putra, Septa Zakaria Putri, Tiara Renita Rahayu, Asti Dwy Rahmi, Fathur Sakira, Hanni Saputra, Jimmiylin Willso Saputra, Oven Handeco Sari, Rina Romanda Ssetiawan, Youngky Sulisti Afriani, Sulisti Suwarni Suwarni Syafitri, Delfi Ayu Tambunan, Dennis Rydarto Tampati, Riko Taufik Maulana, Taufik Tawakal, Anzori Tiopani, Deby Elsa Tito Irwanto, Tito Utami, Aisyah Putri Vera, Nirta Yustiantianti, Nirta Vera