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All Journal Jurnal Promosi Pendidikan Ekonomi Jurnal Manajemen Stratejik dan Simulasi Bisnis
Butarbutar, Hotni Mutiara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PENERAPAN SISTEM MANAJEMEN SUMBER DAYA PERUSAHAAN (ERP) DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK (SCM) PT AOHAI TECHNOLOGY INDONESIA Butarbutar, Hotni Mutiara; Nicholas, Nicholas; Larissa, Jesslyn; Yuki, Narumi; Liu, Lisa Carline; Qadri, Rizni Aulia
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11, No 1 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7895

Abstract

In this era of globalization, people's demands are increasing, pushing companies inthe world to progress. However, companies often find it difficult to deal with andmanage company resources. One of them is the company PT Aohai TechnologyIndonesia which is engaged in manufacturing, Enterprise Resource Planning (ERP)is here to be a solution to this problem. At its inception, PT Aohai did not use aresource management system. However, due to increasing production capacity andcompany competition, PT Aohai Technology Indonesia tries to provide the best forcustomers, both in terms of products and systems by using a management system,namely the Enterprise Resource Planning (ERP) system. This study uses aqualitative approach and conducts interviews and direct observation of PT Aohaiworkers to obtain data. With this ERP system, the company's management systemis greatly assisted because there are features that are supported in the managementsystem.Keywords: ERP System, Supply Chain Management, PT Aohai Technology
Peningkatan Purchase Intention melalui Celebrity Endorser, Brand Awareness, Product Quality dan E-Wom dengan Mediasi Brand Image terhadap Klinik Kecantikan di Kota Batam Kesumahati, Erilia; Butarbutar, Hotni Mutiara; Putra, Edy Yulianto
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 5 No. 2 (2024): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.5.2.41-61.2024

Abstract

This study was conducted to determine the impact of celebrity endorsers, brand awareness, product quality and e-WOM in influencing purchase intention towards beauty clinics mediated by brand image and focusing on the people of Batam City. The variables tested in this study include celebrity endorser, brand awareness, product quality, e-WOM, brand image and purchase intention. This study tested 326 respondent data with the help of the SmartPLS 3.0 application. The results of the analysis stated that celebrity endorser and brand image have no effect on purchase intention. Brand awareness does not have a direct effect on purchase intention, brand awareness has an effect on increasing brand image which can increase purchase intention. Product quality and e-WOM have a direct and indirect effect on increasing purchase intention at beauty clinics in Batam City Abstrak Penelitian ini dilakukan untuk mengetahui dampak dari celebrity endorser, brand awareness, product quality dan e-WOM dalam mempengaruhi purchase intention terhadap klinik kecantikan yang dimediasi oleh brand Image dan berfokus pada masyarakat kota Batam. Variabel yang diuji dalam penelitian ini mencakup celebrity endorser, brand awareness, product quality, e-WOM, brand image dan purchase intention. Penelitian ini menguji 326 data responden dengan bantuan aplikasi SmartPLS 3.0. Hasil analisis menyatakan celebrity endorser dan brand image tidak memiliki pengaruh terhadap purchase intention. Brand awareness tidak berpengaruh secara langsung terhadap purchase intention, brand awareness berpengaruh meningkatkan brand image yang dimana dapat meningkatkan purchase intention. Product quality dan e-WOM berpengaruh secara langsung maupun tidak langsung dalam meningkatkan purchase intention pada klinik kecantikan di Kota Batam
Co-Authors Erilia Kesumahati Larissa, Jesslyn Liu, Lisa Carline Nicholas, Nicholas Putra, Edy Yulianto Qadri, Rizni Aulia Yuki, Narumi