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All Journal Dentino: Jurnal Kedokteran Gigi Manuju : Malahayati Nursing Journal
Maulideya, Fatimah
Unknown Affiliation
Dentistry Health Professions Nursing Public Health

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MARKETING MIX ANALYSIS OF PATIENT VISITS AT RSGM GUSTI HASAN AMAN Maulideya, Fatimah; Wardani, Ika Kusuma; Hamdani, Riky; Adhani, Rosihan; Dwi Kurniawan, Fajar Kusuma
Dentino: Jurnal Kedokteran Gigi Vol 9, No 2 (2024)
Publisher : FKG ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/dentino.v9i2.20405

Abstract

Background : Improving public health can be conducted by providing the health service of facilities and infrastructure. RSGM Gusti Hasan Aman becomes the center for the dental and oral health center, especially in the province of South Kalimantan. Based on the patient visit data can be acknowledged that 81% of the patient visit in 2020 and 57,6% in 2022 are patients taken or treated by professional student or young dentists. The different amounts of patients visiting are one of the causes of the less impact of the marketing mix in people that conducted by RSGM Gusti Hasan Aman. Purpose: Analyze marketing mix (product, price, place, promotion, people, process, physical evidence) to patient visits at RSGM Gusti Hasan Aman. Methods: Analytical observational research with cross-sectional research design. The population in this research are outpatients at RSGM Gusti Hasan Aman with a research sample of 107 respondents. Results: The results of the chi-square test on the analysis of the influence of marketing mix, product, price, place, promotion, people, process, and physical evidence affect the level of visits. Conclusion: Increasing the marketing mix in each dimension will raise the number of patient visits in utilizing health services.
The Effect of Marketing Mix on Patient Loyalty: Study at Dental and Oral Hospital in Wetlands Wardani, Ika Kusuma; Adhani, Rosihan; Maulideya, Fatimah; Kirana, Fatma
Malahayati Nursing Journal Vol 6, No 1 (2024): Volume 6 Nomor 1 2024
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v6i1.11477

Abstract

ABSTRACT Based preeliminary research survey, more than 50% of patients in RSGM Gusti Hasan Aman were integration patients. The purpose is other cluster patients such as patients who come to the polyclinic and also specialist patients will also increase significantly such as visits by integration patients, and they will become loyal patients to the hospital. The aims of this study is to analyze the effect of marketing mix on patient loyalty. This study uses a type of analytic observational research. The research design used was cross sectional. The population in this study were all patients who had been outpatient at RSGM Gusti Hasan Aman. The number of samples in this study were 67 patients consisting of general patients and BPJS patients. The sampling technique used is a non-probability sampling technique, namely purposive sampling. The instrument used in this research is a questionnaire. Most of the respondents are loyal, have a good perception of the service. The results stated price (p value = 0.555), place (p value = 0.906) and promotion (0.818) had no significant effect on general patient loyalty. Meanwhile, product (p value = 0.035), people (p value = 0.012), process (p value = 0.020), and physical evidence (p value = 0.035) have a partially significant effect on patient loyalty. Conclusion: Marketing mix has an effect of 55.6% on general patient loyalty and BPJS at the Gusti Hasan Aman Dental and Oral Hospital. The rest is influenced by other factors. Keywords: Marketing Mix, Patient Loyalty, Wetlands, Public Patients, BPJS
Co-Authors Dwi Kurniawan, Fajar Kusuma Hamdani, Riky Ika Kusuma Wardani Kirana, Fatma Rosihan Adhani, Rosihan