Kirana, Fatma
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The Relationship of Age, Gender, and Socio-Economic Factors with Patients Anxiety Levels (A Review of Early Adult Patients at the Gusti Hasan Aman Oral and Dental Hospital, Banjarmasin) Kirana, Fatma; Wardani, Ika Kusuma; Dewi, Renie Kumala; Arifin, Rahmad; Hatta, Isnur
Malahayati Nursing Journal Vol 6, No 12 (2024): Volume 6 Nomor 12 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v6i12.14547

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ABSTRACT The definition of dental anxiety is fear of dental procedures. The prevalence of dental anxiety was found to range from 5.7% to 20.2% across all age groups and was closely related to sociodemographic factors such as age, gender, and socioeconomic status. For patients between the ages of 18 and 40, dental anxiety can be the result of traumatic formative experiences involving dental and oral care. To analyze the relationship of sociodemographic factors which include age, gender, and socioeconomic the level of patient anxiety about treatment at the dentist based on early adulthood at RSGM Gusti Hasan Aman Banjarmasin, South Kalimantan. The investigation employed a cross-sectional, analytic observational design. According to the research criteria, the sample size was calculated using the correlative analytic formula, which yielded 85 respondents. This study utilized the Kleinknecht DFS (Dental Fear Survey) to assess the anxiety level of early adult patients in the field of dental care. This questionnaire consists of 20 questions grouped into three dimensions: avoidance of dental appointments, patient's physiological reactions, and stimulation of specific dental anxiety. There is a correlation between sociodemographic factors and dental anxiety at the Gusti Hasan Aman General Hospital in Banjarmasin, as demonstrated by a significance level of 0.05 for the Spearman test.  Sociodemographic factors which include age, gender, and socio-economic relationship with the level of dental care anxiety in early adult patients. Keywords: Dental Anxiety, Sociodemography, Early Adulthood, Gender, Socieconomic
The Effect of Marketing Mix on Patient Loyalty: Study at Dental and Oral Hospital in Wetlands Wardani, Ika Kusuma; Adhani, Rosihan; Maulideya, Fatimah; Kirana, Fatma
Malahayati Nursing Journal Vol 6, No 1 (2024): Volume 6 Nomor 1 2024
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v6i1.11477

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ABSTRACT Based preeliminary research survey, more than 50% of patients in RSGM Gusti Hasan Aman were integration patients. The purpose is other cluster patients such as patients who come to the polyclinic and also specialist patients will also increase significantly such as visits by integration patients, and they will become loyal patients to the hospital. The aims of this study is to analyze the effect of marketing mix on patient loyalty. This study uses a type of analytic observational research. The research design used was cross sectional. The population in this study were all patients who had been outpatient at RSGM Gusti Hasan Aman. The number of samples in this study were 67 patients consisting of general patients and BPJS patients. The sampling technique used is a non-probability sampling technique, namely purposive sampling. The instrument used in this research is a questionnaire. Most of the respondents are loyal, have a good perception of the service. The results stated price (p value = 0.555), place (p value = 0.906) and promotion (0.818) had no significant effect on general patient loyalty. Meanwhile, product (p value = 0.035), people (p value = 0.012), process (p value = 0.020), and physical evidence (p value = 0.035) have a partially significant effect on patient loyalty. Conclusion: Marketing mix has an effect of 55.6% on general patient loyalty and BPJS at the Gusti Hasan Aman Dental and Oral Hospital. The rest is influenced by other factors. Keywords: Marketing Mix, Patient Loyalty, Wetlands, Public Patients, BPJS