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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal Madani Jurnal Review Pendidikan dan Pengajaran (JRPP) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Al-MIKRAJ: Jurnal studi Islam dan Humaniora JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Procedia of Social Sciences and Humanities Amkop Management Accounting Review (AMAR)
Sriminarti, Nurul
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Role Of MSME Marketing Strategy In Achieve Competitive Advantage: Peran Strategi Pemasaran UMKM Dalam Mencapai Keunggulan Kompetitif Lailla, Nor; Sriminarti, Nurul
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.142

Abstract

MSMEs contribution to economic growth makes the MSMEs perfomance need to be improved. In the case a number of factors: product, promotion, price, distribution channel, digital marketing must be considered to improve the perfomance in MSMEs, enterpreneur ship and market orientation, so the aim of this research is provide concept marketing strategy in achieve competitive advantage. This research is use qualitative through interview with MSME. The result of this study is provide consept business strategic that can be praticed by MSMEs will improve competitive advantage. The strategic concept design include: improvement of product and service quality, attract consumers with promotion, specify of price, decide distribution channel, digital marketing. The consep of this marketing strategy can be use UMKM in changing conditions of competitive advantage.
Dampak Kualitas Produk, Pemasaran Digital, dan Harga terhadap Keputusan Pembelian Sepatu Ventela di Jabodetabek Sriminarti, Nurul; Arfan, Muhammad
Jurnal MADANI: Ilmu Pengetahuan, Teknologi, dan Humaniora Vol 7 No 1: Maret 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/madani.v7i1.364

Abstract

The fashion industry in Indonesia continues to proliferate and can compete with imported products. One of them is a local shoe brand that is increasingly in demand by consumers. In business, product quality, marketing strategy, and price strongly appeal to consumers. The goal of this research is to test the impact of product quality, digital marketing, and price on purchasing decisions for Ventela shoes in the Jabodetabek area. By using a purposive sampling technique, the sample in this research was 210 respondents from Generation Z who were Ventela shoe users or had used Ventela shoes. The questionnaire was distributed via a Google form. Multiple linear regression was employed to analyze the model. The study's results document that product quality has a positive and significant effect on purchasing decisions. Digital marketing shows a positive and significant effect on purchasing decisions. Additionally, price has a positive and significant effect on purchasing decisions. The results of this study have implications for the Ventela shoe company, which needs to pay attention to product quality, product marketing strategies, and price so that consumer satisfaction is achieved and they recommend Ventela shoes to others. Abstrak Industri fashion di Indonesia terus berkembang pesat dan mampu bersaing dengan produk impor. Salah satunya adalah brand sepatu lokal yang semakin banyak diminati konsumen. Dalam bisnis, kualitas produk, strategi pemasaran, dan harga memiliki daya tarik yang kuat bagi konsumen. Tujuan dari penelitian ini adalah menguji dampak kualitas produk, pemasaran digital, dan harga pada keputusan pembelian sepatu Ventela di wilayah Jabodetabek. Dengan menggunakan teknik purposive sampling, sampel dalam penelitian ini sebanyak 210 responden dari generasi Z pengguna sepatu Ventela atau pernah menggunakan sepatu Ventela. Kuesioner disebarkan melalui Google form. Regresi linear berganda digunakan untuk mengalisis model. Hasil penelitian mendokumentasikan bahwa kualitas produk mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian. Pemasaran digital menunjukkan pengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil penelitian ini berimplikasi pada perusahaan sepatu Ventela untuk terus meningkatkan kualitas produk, strategi pemasaran produk, dan harga agar kepuasan konsumen tercapai dan mereka merekomendasikan sepatu Ventela kepada pihak lain. Kata Kunci: Kualitas Produk, Pemasaran Digital, Harga, Keputusan Pembelian
Peran Kepuasan Pelanggan Memoderasi Pengaruh Kualitas Pelayanan dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan E-Commerce pada Generasi Z di Jabodetabek Nurjanah, Anisa; Sriminarti, Nurul
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6884

Abstract

The purpose of this study was to determine the role of customer satisfaction in moderating the influence of service quality and customer experience on customer loyalty. This study uses a survey method with a questionnaire as its instrument. The respondents of this study were 160 respondents who used e-commerce in the Jabodetabek area. The sampling process used a nonprobability sampling technique using a quantitative approach that was associative using primary data. The method used was the PLS-SEM method with WARP-PLS 7.0 as its software. These results indicate that Service Quality has a positive and significant effect on Customer Loyalty, Customer Experience has a positive and significant effect on Customer Loyalty, Customer Satisfaction moderates the relationship between Service Quality and Customer Loyalty significantly, although with a small moderation contribution, thus the customer satisfaction variable can be said to be a Quasi Moderation. And Customer satisfaction is unable to moderate Customer Experience on Customer Loyalty but is significant when used as a direct variable, so from this the customer satisfaction variable can be called Pure Moderation.
Pengaruh Pengetahuan Produk dan Citra Merek Terhadap Keputusan Pembelian Skincare Mahendra, Aditya Rifqi; Sriminarti, Nurul
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6908

Abstract

This study aims to determine how the influence of product knowledge and brand image on purchasing decisions for skincare Skintific. This research is included in the type of quantitative research. The method used in collecting data in this study was carried out by distributing questionnaires to 100 skincare Skintific customer respondents. The research data analysis method used is multiple linear regression analysis method. The results of this study state that the product knowledge variable has a tcount value of 2.156. So that the results obtained tcount> ttable where 2.156> 0.201 besides that the significant value is 0.023 Value 0.023 <0.05. Then the hypothesis is accepted. This shows that product knowledge has a positive effect on purchasing decisions. The results showed that the better the product knowledge, the more purchasing decisions will increase. The results of this study state that the brand image variable has a tcount value of 7.208. So that the results obtained tcount> ttable where 7.208> 0.201 besides that it is significant at 0.000 Value 0.000 <0.05. Then the hypothesis is accepted. This shows that brand image has a positive effect on purchasing decisions. The better the brand image, the more purchasing decisions will increase.
CELEBRITY ENDORSMENT, ELECTRONIC WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ERIGO STORE Ramadhan, Muhammad Fajar; Sriminarti, Nurul; Rahayu, Asmi Lidya Pradipta
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 5 No 2 (2024): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.5.2.134-147

Abstract

Tujuan: Penelitian ini bertujuan untuk mengukur dan menganalisis pengaruh Celebrity Endorsement, Electronic Word of Mouth, dan Brand Image terhadap keputusan pembelian Erigo Store. Metode: Penelitian ini menggunakan metode penelitian kuantitatif. Populasi pada penelitian ini konsumen membeli produk Erigo. Jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengambilan sampelnya menggunakan simpel random sampling yaitu menyebarkan link kuesioner dari google form kepada konsumen yang follow instagram akun @erigostore . Data diuji dengan menggunakan aplikasi SPSS ver. 23. Hasil: Hasil penelitian menunjukkan bahwa Celebrity Endorsement berpengaruh positif dan signifikan terhadap keputusan pembelian. Electronic Word of Mouth dapat berpengaruh positif dan sinifikan terhadap keputusan pembelian. Brand Image Berpengaruh positif dan signifikan terhadap keputusan pembelian Implikasi teori – penelitian ini memberikan kontribusi teoritis faktor-faktor keputusan konsumen dan implikasinya serta menawarakan rekomendasi bagi penelitian selanjutnya, Implikasi praktis temuan ini adalah pentinnya perusahaan untuk fokus pada membangun review konsumen dalam membangun dan mempertahankan kepercayaan konsumen.
PENGARUH SISTEM PEMBAYARAN CASH ON DELIVERY PADA TRANKSAKSI SHOPEE INDONESIA Junior, Nico Dwi; Sriminarti, Nurul
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2025): JIMB - VOLUME 8 NOMOR 1 MEI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i1.32021

Abstract

Penelitian ini bertujuan untuk menguji pengaruh online customer review, online customer rating, dan potongan harga terhadap minat beli konsumen melalui sistem pembayaran Cash on Delivery (COD) pada platform Shopee di Indonesia. Desain penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif, melibatkan 160 responden yang dipilih menggunakan metode purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa ketiga variabel independen, yaitu online customer review, online customer rating, dan potongan harga, memiliki pengaruh positif dan signifikan terhadap minat beli konsumen. Online customer review berperan penting dalam membangun kepercayaan konsumen, sementara online customer rating memberikan gambaran kualitas produk yang mempengaruhi keputusan pembelian. Potongan harga terbukti menjadi daya tarik tambahan yang mendorong konsumen untuk melakukan pembelian. Temuan ini menegaskan pentingnya integrasi strategi digital marketing yang berfokus pada ulasan pelanggan, sistem rating, dan promosi harga untuk meningkatkan daya saing di pasar e-commerce.
The Effect Of Brand Awareness And Halal Labels Moderated By Religiosity On The Purchase Decision Of Indonesian Halal Brand Cosmetics By Women In Jabodetabek Khairani, Najma; Sriminarti, Nurul
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2876

Abstract

This study aims to examine how brand awareness and halal labels moderated by religiosity can influence the purchasing decisions of Indonesian halal cosmetic brands by women, especially in the Greater Jakarta area. This study uses a quantitative method with a survey approach, where data is collected through questionnaires distributed to respondents who use halal skincare products. The variables analyzed include brand awareness, halal labels, religiosity, and purchasing decisions, which are then processed using statistical methods to test direct and mediating relationships between variables in this study. The results show that the variables of Halal Label, Religiosity, Brand Awareness significantly influence the Purchase Decision of Halal Cosmetic Products, the Religiosity variable is the variable that has the most influence on Brand Awareness and Purchase Decisions because the value of this variable is the largest. Based on the research that has been conducted, it is recommended to pay more attention to the religiosity of the market that will be the target of marketing and brands on halal cosmetics to convince buyers, so that consumers are confident in the purchasing decision of halal cosmetic products sold to the public, this is because the religiosity variable has a strong and moderating influence on brand awareness and purchasing decisions for halal cosmetic products with the highest value of 56% influencing brand awareness and purchasing decisions for halal cosmetic products
PENGARUH KETERLIBATAN KONSUMEN DALAM MEMEDIASI KEPERCAYAAN DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN SKINCARE THE ORIGINOTE DI TIKTOK LIVE Sari, Albina Purnama; Sriminarti, Nurul
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43462

Abstract

Penelitian ini bertujuan untuk menganalisis peran perilaku keterlibatan konsumen dalam memediasi pengaruh kepercayaan konsumen dan potongan harga terhadap keputusan pembelian dalam live streaming TikTok untuk produk skincare The Originote. TikTok sebagai platform digital telah menjadi sarana utama e-commerce, khususnya untuk promosi produk kecantikan. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei melibatkan 139 responden yang berpartisipasi dalam sesi live streaming. Data dianalisis menggunakan Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa kepercayaan konsumen dan potongan harga memiliki pengaruh signifikan terhadap keputusan pembelian. Selain itu, perilaku keterlibatan konsumen terbukti menjadi mediator yang memperkuat hubungan tersebut. Penelitian ini memberikan kontribusi teoretis pada literatur pemasaran digital serta wawasan praktis bagi pemasar untuk mengoptimalkan strategi promosi di platform live streaming.
The Influence of Leadership and Competency Development on Employee Performance at PT Sustraco Adikreasi Ramadhan, Muhammad Iqbal; Sriminarti, Nurul
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2807

Abstract

This study aims to determine the effect of leadership and competency development on employee performance at PT. Sustraco Adikreasi. Leadership and competency development are two essential aspects of human resource management believed to contribute to optimal performance improvement. This research uses a quantitative method with an associative approach. Data were collected through questionnaires distributed to all employees, totaling 40 respondents, using a census sampling technique. The results of data analysis show that neither leadership nor competency development has a significant partial effect on employee performance. However, when tested simultaneously, both variables have a significant influence on employee performance. This indicates that leadership and competency development can contribute positively to improving performance when implemented synergistically. Therefore, the company needs to develop an integrated strategy to enhance leadership quality and the effectiveness of competency development programs to achieve sustainable employee performance improvement.
PENDAMPINGAN NIB DAN SERTIFIKAT HALAL UNTUK MEMBANGUN USAHA MIKRO KECIL DI KELURAHAN PAGEDANGAN Nora, Liza; Sriminarti, Nurul; Arifin, Ichwan; Reza, Muhammad Abiy; Wiguna, Muhammad Sadam
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21277

Abstract

Abstrak: Nomor induk berusaha (NIB) dan Sertifikat halal merupakan komponen penting yang perlu dimiliki bagi para pelaku usaha mikro kecil (UMK). Pengabdian kepada masyarakat ini bertujuan memberikan pemahaman mengenai pentingnya NIB dan sertifikat halal bagi 22 pelaku UMK di kelurahan Pagedangan, dan memberikan pendampingan proses pembuatan NIB dan pengajuan sertifikat halal. Metode pelaksanaan pengabdian mencakup sosialisasi mengenai NIB dan sertifikat halal skema self declare, pemberian pendampingan dengan metode penyuluhan kelapangan di kelurahan Pagedangan melalui tahapan persiapan, pelaksanaan, sosialisasi, Asistensi pendaftaran, kunjungan ke lokasi. Mitra dalam kegiatan pengabdian ini adalah pelaku UMK yang menjadi binaan kelurahan Pagedangan. Evaluasi capaian dilihat dari peningkatan pemahaman pelaku UMK tentang NIB dan sertifikat haHasil dari 30% menjadi 75%. Sedangkan capaian pendampingan pembuatan NIB melalui laman website https://oss.go.id/ adalah 41% dan pengajuan sertifikat halal melalui laman website SIHALAL http://ptsp.halal.go.id adalah 28%tersebut.Rendahnya capaian pembuatan NIB dan sertifikat halal, karena sebagai dari pelaku UMK belum melengkapi syarat yang diperlukan untuk mendapat NIB dan sertifikat halal.Abstract: Business identification number (NIB) and halal certificate are important components that micro and small enterprises (UMK) need to have. This community service aims to provide an understanding of the importance of NIB and halal certificates for 22 MSEs in the Pagedangan sub-district and provide assistance in the process of making NIB and applying for halal certificates. The method of implementing the service includes socialization regarding the NIB and halal certificate self-declare scheme, assisting using field counseling methods in the Pagedangan sub-district through the stages of preparation, implementation, socialization, registration assistance, and site visits. Partners in this service activity are MSEs who are supported by the Pagedangan sub-district. Evaluation of achievements can be seen from an increasing understanding of MSEs regarding NIB and yield certificates from 30% to 75%. Meanwhile, the achievement of assistance in making NIB through the website https://oss.go.id/ is 41% and the application for halal certificates through the SIHALAL website http://ptsp.halal.go.id is 28%. The achievement of making NIB and halal certificate, because as an MSE actor, he has not completed the requirements needed to obtain an NIB and halal certificate.
Co-Authors Anisa Nurjanah, Anisa Arifin, Ichwan Junior, Nico Dwi Khairani, Najma Mahendra, Aditya Rifqi Nasution, Ali Napiah Nor Lailla Nora, Liza Rahayu, Asmi Lidya Pradipta Ramadhan, Muhammad Fajar Ramadhan, Muhammad Iqbal Reza, Muhammad Abiy Sari, Albina Purnama Wiguna, Muhammad Sadam