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All Journal Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business
Rahayu, Asmi Lidya Pradipta
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Keberhasilan Tiktok Product Ads Terhadap Peningkatan Pendapatan pada Akun Tiktok Shop Pondok Tactical Rahayu, Asmi Lidya Pradipta; Muadz; Septiana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 4 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i4.1645

Abstract

TikTok Ads is one of the promotional tools provided by TikTok Shop or TikTok to increase revenue, in addition to promotional videos and livestreams on TikTok accounts. Shop accounts that use TikTok Ads must carefully consider planning their financing and the best strategy to achieve the desired revenue target. The purpose of this study is to analyze the success of using TikTok Ads as a promotional media to increase revenue on the TikTok Shop Pondok Tactical account. This study uses a quantitative method by collecting revenue data from TikTok Shop Pondok Tactical accounts and conducting an analysis of the success and comparison of the amount of monthly revenue obtained with TikTok Ads and without TikTok Ads. Data analysis was carried out descriptively by analyzing sales data obtained on the TikTok Shop Pondok Tactical account. The results of the study show that TikTok Product Ads has succeeded in increasing revenue at TikTok Shop Pondok Tactical and providing a positive trend towards sales every month. In addition, the time factor and the existing campaign also affect the success of the ads or advertisements that are run. Revenue contribution and Return on Ads Spend must also always be considered so that the company does not suffer losses due to advertising on TikTok Ads
Kolaborasi Kebaikan Lintas Elemen Masyarakat : Strategi Mewujudkan Masa Depan yang Gemilang Generasi Alpha TPQ Al Muttaqin Wiranda, Aditya; Nurcahyani, Anggita; Rahayu, Asmi Lidya Pradipta; Khadijah, Khadijah; Wardana, Wisnu Ahmad; Wiyanti, Wiyanti; Alfarizi, Abdulloh; Mubarok, Luthfi Adli
Participative Journal: Jurnal Pengabdian Pada Masyarakat Vol 5 No 1 (2025): Journal Participative
Publisher : State Islamic University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55099/participative.v5i1.179

Abstract

Collaboration has become a trend in people's lives and has beneficial value by maximizing the opportunity aspect. This community service activity uses the Participatory Action Research (PAR) approach by implementing a collaboration strategy that involves parents, synergizes with asatidzah, and gets support from religious leaders and the surrounding community. The stages of implementing the work program are planning, implementation, and evaluation. The results show that community service activities with this good collaboration strategy are running very well in realizing the alpha generation in TPQ education units.
CELEBRITY ENDORSMENT, ELECTRONIC WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ERIGO STORE Ramadhan, Muhammad Fajar; Sriminarti, Nurul; Rahayu, Asmi Lidya Pradipta
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 5 No 2 (2024): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.5.2.134-147

Abstract

Tujuan: Penelitian ini bertujuan untuk mengukur dan menganalisis pengaruh Celebrity Endorsement, Electronic Word of Mouth, dan Brand Image terhadap keputusan pembelian Erigo Store. Metode: Penelitian ini menggunakan metode penelitian kuantitatif. Populasi pada penelitian ini konsumen membeli produk Erigo. Jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengambilan sampelnya menggunakan simpel random sampling yaitu menyebarkan link kuesioner dari google form kepada konsumen yang follow instagram akun @erigostore . Data diuji dengan menggunakan aplikasi SPSS ver. 23. Hasil: Hasil penelitian menunjukkan bahwa Celebrity Endorsement berpengaruh positif dan signifikan terhadap keputusan pembelian. Electronic Word of Mouth dapat berpengaruh positif dan sinifikan terhadap keputusan pembelian. Brand Image Berpengaruh positif dan signifikan terhadap keputusan pembelian Implikasi teori – penelitian ini memberikan kontribusi teoritis faktor-faktor keputusan konsumen dan implikasinya serta menawarakan rekomendasi bagi penelitian selanjutnya, Implikasi praktis temuan ini adalah pentinnya perusahaan untuk fokus pada membangun review konsumen dalam membangun dan mempertahankan kepercayaan konsumen.
Co-Authors Alfarizi, Abdulloh Khadijah Khadijah Muadz Mubarok, Luthfi Adli Nurcahyani, Anggita Ramadhan, Muhammad Fajar Septiana Sriminarti, Nurul Wardana, Wisnu Ahmad Wiranda, Aditya WIYANTI WIYANTI, WIYANTI