Article Per Year (5 Year)
p-Index From 2020 - 2025
1.116
P-Index
This Author published in this journals
All Journal Dynamic Management Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur
Azhad, Muhammad Naely
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
ANALISIS PENGARUH HARDBALL STRATEGI (DESAIN PRODUK, TAGLINE DAN PESAN IKLAN) TERHADAP KEPUTUSAN PEMBELIAN ADES DI KABUPATEN JEMBER Amalia, Cinthia Dwi; Azhad, Muhammad Naely; Rahayu, Jekti
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4248

Abstract

This research aims to determine the influence of product design, taglines and advertising messages as hardball strategies on purchasing decisions for Ades Jember drinking water. This type of research is quantitative. The population in this study were all Ades drinking water consumers in Jember using the Ferdinand formula sampling technique. The data source in this research uses primary data, namely questionnaires. Data were analyzed using multiple linear regression, normality test, multicollinearity test, heteroscedasticity test, t test, f test, and determination test which were carried out computationally with the SPSS program. The results of this research show that product design, taglines and advertising messages have a positive and significant effect on purchasing decisions for Ades Jember drinking water.
PENGARUH KEMUDAHAN, KEMANFAATAN, DAN RISIKO TERHADAP MINAT NASABAH DALAM MENGGUNAKAN MOBILE BANKING (Studi Kasus Pada Bank Syariah Indonesia Cabang Jember) Halim, Silvania Putri; Azhad, Muhammad Naely; Puspitadewi S, Ira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.287 KB) | DOI: 10.36841/jme.v1i10.2252

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari kemudahan, kemanfaatan, dan risiko terhadap minat nasabah dalam menggunakan mobile banking Bank Syariah Indonesia (BSI) Cabang Jember. Mobile banking adalah tindakan melakukan transaksi keuangan online dengan bantuan perangkat telekomunikasi mobile seperti ponsel atau tablet. Melalui ponsel, pengguna perbankan dapat mengakses layanan keuangan dan nonkeuangan seperti manajemen rekening, informasi saldo, pemindahan, pembayaran tagihan, perubahan PIN dan permintaan buku. Jenis penelitian ini penelitian kausalitas. Populasi dalam penelitian ini yaitu nasabah Bank Syariah Indonesia (BSI). Sampel yang digunakan sebanyak 130 responden. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa kemudahan tidak berpengaruh signifikan sedangkan kemanfaatan dan risiko berpengaruh signifikan secara parsial terhadap minat nasabah dalam menggunakan mobile banking Bank Syariah Indonesia (BSI) Cabang Jember.
THE INFLUENCE OF EDUCATION LEVEL, BUSINESS CAPITAL, ENTREPRENEURIAL CHARACTERISTICS, MARKETING STRATEGIES ON BUSINESS DEVELOPMENT IN MSMES TAPE IN WRINGIN BONDOWOSO VILLAGE Ariefin, Miftahul; Azhad, Muhammad Naely; Fatimah, Feti
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10692

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh atribut kewirausahaan, tingkat pendidikan, modal usaha, dan pendekatan pemasaran terhadap kemajuan usaha mikro, kecil, dan menengah (UMKM) Tape yang berlokasi di Desa Wringin Bondowoso. Penelitian ini menggunakan metodologi kuantitatif dengan mengambil sampel sebanyak 83 orang pelaku usaha UMKM Tape yang berada di Desa Wringin Bondowoso. Pengumpulan data dilakukan melalui penyebaran survei kepada para pemilik usaha UMKM Tape yang berada di desa. Analisis yang dilakukan meliputi evaluasi kualitas data, asumsi klasik, regresi linier berganda, t dan f, serta regresi linier berganda. Hasil yang diperoleh dari uji T menunjukkan bahwa tidak terdapat hubungan yang signifikan secara statistik antara pengembangan usaha pada UMKM Tape di Desa Wringin Bondowoso dengan kualifikasi, modal usaha, atau strategi pemasaran. Sebaliknya, atribut kewirausahaan terlihat berpengaruh signifikan terhadap kemajuan perkembangan usaha di kalangan UMKM tape di wilayah yang sama. Sebaliknya uji F menunjukkan bahwa atribut kewirausahaan, modal usaha, tingkat pendidikan, dan strategi pemasaran mempunyai pengaruh terhadap perkembangan usaha UMKM Tape di Desa Wringin Bondowoso jika ditinjau secara kolektif.
ANALIYSIS OF THE INFLUENCE OF MARKETING MIX, E-TRUST AND LIFESTYLE ON PURCHASING DECISIONS VIA THE BUKALAPAK APLICATION (CASE STUDY OF MUHAMMADIYAH UNIVERSTY OF JEMBER STUDENTS) Asih, Muslimin Wahyu; Santoso, Budi; Azhad, Muhammad Naely
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11454

Abstract

This research aims to find and analyze the influence of marketing mix, e-trust and lifestyle on purchasing decisions via the Bukalapak Application among Unmuh Jember Students. From the results of the initial survey data, it was found that Bukalapak users who experienced a decline were not only the general public but also students at the Muhammadiyah University of Jember. This decline was caused by several factors including the influence of the marketing mix, level of trust and suitability. This research involved students who had used the Bukalapak application to make purchases. This research used the Proportionate Stratified Random Sampling method with 100 respondents. From this research, results were obtained which showed that partially marketing mix, e-trust and lifestyle had a positive and significant influence on purchasing decisions via the Bukalapak Application among Muhammadiyah University Jember students.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, TRANSAKSIONAL DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DINAS PERTANIAN KABUPATEN BONDOWOSO Lutfi, Moch; Azhad, Muhammad Naely; Saidah, Nur
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 1 (2023): JANUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.311 KB) | DOI: 10.36841/jme.v2i1.2650

Abstract

This study aims to examine and analyze the influence of transformational, transactional and work discipline leadership styles on the performance of Bondowoso Agricultural Service employees. This type of research. causality research, namely research that explains the relationship that influences each other between the independent variable and the dependent variable. The population in this study were Bondowoso Agriculture Office employees, the sample used was 100 respondents. The analysis tool uses multiple linear analysis. The results of the study prove that transformational, transactional and work discipline leadership styles have a significant effect on the performance of Bondowoso Agricultural Service employees.
PENGARUH PROMOSI, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN SALON SHERYL Trianto, Feren Ebrik; Azhad, Muhammad Naely; Hermawan, Haris
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.868 KB) | DOI: 10.36841/jme.v1i7.2332

Abstract

This research is motivated by an increase and a decrease, Salon Sheryl experienced a decline in 2020 - 2021 due to a pandemic. in this study that Salon Sheril is in the midst of an increasingly fierce competition phenomenon. Theepurposeeoffwritinggthissthesississtoo determine consumer satisfaction and marketing strategy by forming loyal customers to increase the wider market through promotion, price and service quality. This type of research is quantitative is a type of research that uses measurements and numbers. Theepopulationnin thissstudyyareepeopleewhoouse the services of Salon Sheryl. Theesampleeused was 70 people with purposive sampling technique, the analysis tool useddmultipleelinearrregression. The resultssshoweddthattpromotionnanddprice had aasignificantteffect on consumer satisfaction while service quality had no significant effect on customer satisfaction.
Co-Authors Amalia, Cinthia Dwi Ariefin, Miftahul Asih, Muslimin Wahyu Dwi Budi Santoso Feti Fatimah Halim, Silvania Putri Haris Hermawan, Haris Lutfi, Moch Puspitadewi S, Ira Rahayu, Jekti Saidah, Nur Trianto, Feren Ebrik